4 Things to Keep in Mind for Your Free Giveaway


Have you nailed it with your free giveaway?

Offering a valuable, relevant, short and simple freebie can:

As your email list and brand advocate base grows, your profits will eventually follow.

But you need to pick a freebie intelligently to benefit from this neat little tool bandied about by bloggers and internet marketers the world around.

The money is not in the list.


The money is in the value you share with the humans who signed up for your email list, leading to strong relationships and repeat sales.

Keep these 4 ideas in mind when creating a free giveaway for your blogging community.

1: Relevant 

Align your free giveaway with your blog topic.

Blogging tips bloggers would giveaway a free report, eBook or some valued content related to building a successful blog.

Nothing confuses readers more than seeing a free giveaway not related to your niche. If you’re a personal development blogger why offer a free giveaway designed to help you build an online business?

Align. Shine.

Boost downloads of your free giveaway.

My friend Ileane Smith of Basic Blog Tips is the Queen of YouTube.

She knows how to create and share videos on YouTube in her sleep, sharing fabulously helpful videos and blog posts with her community.

Check out her free giveaway:

5 must have tools to get started on YouTube fits her audience perfectly.

This is how it’s done, folks.

2: Create it Yourself

Even if you are a newbie blogger I advise against offering freebies created by another blogger.

Doing so builds the other blogger’s credibility by leaps and bounds. Yours? Not so much. Anybody can download a freebie offered by a top blogger – said blogger encouraging you to offer the freebie freely of course – and send the free content to their email list. If anybody can do it, do you honestly believe offering another blogger’s freebie will impress your readers?

Build your own credibility. Put in the legwork to create the freebie. Learning how to craft a free giveaway takes time, energy and patience. Sitting down to create the thing requires you to double down on your efforts. Not anybody can create a freebie. You better believe readers will do a double take when you attach your name to the free offering.

3: Pick the Format

What freebie format seems the most appealing to you and your audience? Find the match and create that sucker.

The most traditional freebie is the free report. Basically you create content in a Word document, save it as a PDF and email it to new subscribers after they sign up for the freebie.

Free reports are easy to write and equally easy to download and read. If you have access to Word you can create a free report right now.

Short and sweet seems to work nicely for giveaway reports. Perhaps 7-10 pages.

No need to go overboard though. Even though being generous and giving away free content abundantly rocks, guard against the urge to go bonkers. I used to do a free eBook giveaway every Friday on my blog since I wrote and self-published 126 eBooks. All well and good but my sales dropped off and I suspect my readers were a bit overwhelmed with all of the free content, even though they appreciated my gesture.

Other possible formats: free video series, free audio series or perhaps a combination of free text, audio and video.

Just make it simple though. Craft a lead magnet; not the next War and Peace.

4: Jam-Pack Value into the Freebie

Create a valuable free giveaway.

Offer readers a harbinger of things to come with your blog.

Readers love value. If they dig your valuable, simple, powerful free giveaway said readers will buy into your blog and brand quickly. These folks become brand advocates who shout out your blog freely to their tribes, expanding your reach far and wide.

Bonus Tip

Remember; you do not need a free giveaway to become a successful online entrepreneur.

Every time you publish a blog post, video or podcast, it is a free giveaway. You giving away your knowledge for free.

Your readers will flock to you if you give away free value regularly; even if you don’t do a free giveaway.


If you want tips for launching a successful free giveaway buy my eBook:

7 Tips for Launching a Successful Free Giveaway

6 thoughts on “4 Things to Keep in Mind for Your Free Giveaway”

  1. Hey!

    I just noticed something …

    I wanted to share this post on my social networks but I don’t seem to find any sharing butting here!

    I’d recommend taking a look at that if it is not being done on purpose.

  2. Hey Ryan!

    You are spot on with what you said at the beginning!

    The money is in the quality of your list. It is in the relationship you have with your list. That is where the real income comes from online.

    These days is not so hard to build an email list by giving away something of value for free in exchange for some information. We live in amazing times where even a middle schooler can do it.

    It just takes time and effort to build it up.

    You also have to put some psychology behind your lead magnet for higher conversion. It all comes down to the value you are providing your niche audience with AND HOW you are conveying the message to access that valuable information for free! Simple stuff!

    Lately, I have been learning more about the psychology of the internet users (in specific niches). This is allowing me to understand my blog’s audience a lot better and how I can turn them into loyal subscribers.

    Internet marketing and blogging is an art that needs to be studied well. It is a real career and I shall take it super seriously! 😉

    Thank you for sharing these terrific tips!

    Best regards! 😀

  3. Rightly said, that strong relationship is one of the backbones to get hi-fi results. And which may be achieved by building lengthy email address list. For this, your content should be something like that which impress readers a lot and get motivate to subscribe against their email. Thanks for a good article.

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