8 Strategies to Gain the Trust of Readers in the Make Money Online Niche

Making money online can be a sore subject for most.

For many, talking of making money on the internet causes even the most intelligent of people to become defensive, hesitant, and even downright skeptical.

Why is this? I mean how could all of those people boasting of making 6 figures online be lying?

And the truth is, they aren’t.

When you look at detailed income reports from notables such as Pat Flynn, John Chow, Zac Johnson, and Matthew Woodward, you can quickly see the potential there is for making money online.

But why are people still so skeptical?

While it’s hard to come up with a sure fire answer, this would be my best conjecture:

Due to the relative “free-press” nature of the internet, there’s undoubtedly going to be a ridiculous amount of faulty information littering the corners of the web.

It’s this “faulty” information that makes the average person looking for ways to make money online increasingly skeptical of everything else they read.

As such, it’s absolutely vital to implement sound strategies for gaining the trust of every reader who happens to find your blog.

What follows are 8 easy strategies anyone with a blog can implement to gain the trust of readers – all the while helping to increase your sales and credibility along the way.

Make Money Online

1. Be Transparent

Being transparent is by far one of the most VITAL pieces to gaining credibility with readers.

One of the best ways to be transparent, in my opinion, is to post an income report on your site. Doing this is a very effective way to not only grow the trust of readers, but also demonstrate to your audience that your money is where your mouth is.

The more detailed you can make your income report (as well as even showing your failures) helps your readers’ learn from your mistakes, as well as learn what IS working for making money online.

2. Make Videos

Making videos is a great way to interact with your audience in a very personal way. This is an awesome way to gain the trust of your readers as they see you explain why something you support is important.

This will help them to relate with you more, and also feel like they know you personally a lot better. Here’s an interesting quote I found concerning this:

“If a picture is worth a thousand words, then a video could very well be worth a thousand sales.”

3. Have an earnings disclaimer

If you’re making money from your blog, it’s almost an absolute necessity to have some form of earnings disclaimer on your blog.

Whether this is it’s own personal page, or is simply a note you make on your “about the site” page, sharing with your audience that some of your links might earn you a bit of income can go a long way with readers.

Most people love to support their friends – and having a disclaimer can significantly increase the likelihood that your readers might come back and purchase specifically from your affiliate links to support you.

4. Share Your Deepest Success Secrets

You know what’s an absolutely fast-track way to gain the trust of your readers?

Sharing your deepest success stories.

Sharing the best strategies you use online is a sure fire way to build the trust of readers, as well as keep them coming back to your site. If you continually offer new and innovative pieces of information that work very effectively, you will quickly get set apart from the crowd.

The key to long-term success is getting remembered over your competition.

And what better way to do that than create absolutely amazing content?

5. Don’t Try for the Sale too Early

Trying to close the sale too early is an easy mistake to make. I’ve been known to do this in the past (but I’m definitely working on improving this).

Likewise, don’t bore and overwhelm your readers with affiliate links and reviews for products.

Often the most effective way to close a sale is to continually offer amazing content, while only occasionally promoting 1-2 things that you SOLIDLY believe in.

Matthew Woodward is an online income blogger that I follow and he argues this point a lot. Matthew has (in around 12 months) turned his blog into a moneymaking machine.

He earns roughly $10,000 per month and he talks of how he earns the majority of his income from only FOUR posts he’s written on his blog.

He argues that what drives his affiliate sales are that he tries to create unique and high-value content (found nowhere else on the web) that keeps his users coming back — and also buying from his links 🙂

6. Engage and Never Spam

Engaging your audience via social media is another way to earn the trust of your readers, as well as grow your own personal credibility.

I’ve struggled with this myself and have at times been rather ineffective at actually creating engaging content on social media. This was in part due to laziness, and not actually realizing how ineffective I’d actually been at this.

However, I’ve been working hard to employ some new sound social media engagement strategies to improve upon this, while avoiding spam at all costs.

7. Be Genuine with your Audience

There are many people that try to fake their way to success.

While this might work for a while, people eventually see through the superficiality. Likewise, don’t be afraid to be the nice guy. Everybody loves someone who is genuine, caring, and transparent.

It’s the genuine guy that a person trusts, not the guy who seems sneaky and somewhat fake.

8. Persist, Pursue, and Persevere Online

In the end, making money online can be tough.

While it’s certainly doable (and has a lot of potential), it definitely takes hard work, dedication, and persistency.

Don’t sell out too quickly.

Sometimes the tougher moments in life are actually the moments when things are the closest to improving for the better.

“Expect every setback to be a setup for a comeback.”

I think if you live by such a quote you may find yourself ever growing closer towards the dreams you’ve always dreamt of – while building an audience who wholeheartedly trusts you all along the way 🙂

Let’s Talk

What other ways do you use to gain credibility with your readers?

21 thoughts on “8 Strategies to Gain the Trust of Readers in the Make Money Online Niche”

  1. Your tips are really helpful (especially social networks), and as Rahul wrote, guest posting is also very important.

  2. hello Josh May,
    hope you are fine, your blog is awesome and if we talk about online money making tips so did great job.
    thanks for sharing and keep sharing this type of information.

  3. To make money online you need to earn good reputation and credibility and to do that you must earn authority in whatever niche you find yourself and to earn authority your content quality and engagements must be of high quality, you must be able to solve your audience’s problems, help them and gain their trust.
    Try and maintain a good relationship with your audience, that way you can reach out and help them and you can also get to know how and what they feel about you and your products/services. You have really covered most of what is needed to gain your audience’s trust. Nice article, classy as always…keep it up.

  4. Hello Josh May,

    Sharing the deepest secrets would let the readers make loyal readers and then can believe or trust us on our products and purchase from our links or our products.


  5. One thing that I need to do is start making videos.

    I have wanted to start from along time but haven’t found the courage as yet to start making videos.

    Videos are very effective especially when marketing for your blog.

    Thanks for the tip, will try to implement it for the new year.

  6. Making videos and sharing them with readers with be perfect strategy for gaining trust from readers and making money online.

    These tips are really informative.

  7. Follow these 8 easy strategies in your blog and expect to gain trust readers.

    If you can do so expect your sales to increase as well as your credibility. I am learning a lot from the post.

    It pays to be transparent, share your success secrets, make videos, be persistent, and be true to your audience.

    These are some of the tips I have learned from the post.

    Really great and inspiring!

    Post the same comment at Kingged.com

    • Hey thanks Annalyn for the comment! I’m glad the post was helpful and I hope you’re having a great day 🙂

  8. Really informative ideas shared! Never known that we should follow these tips in money making niche. Although this niche is a sub category in my blog and I think the same tips applies on my blog too.


    • Hey Intender,

      I took at a look at your site and I really like the content. Some of the same strategies would most likely work in that niche as well.

      I appreciate the comment man, and I hope you’re doing well!

  9. Hi Josh,
    Your piece is well researched and well written. The ideas shared are clear but I would have loved more clarity on ideas number 3 and 4. There should have been an example of what this type of disclaimer ought to be so that readers or newbies can grasp more meaning.

    On the number 4 idea of “sharing deepest secret success” I doubt even the popular bloggers like those mentioned in the post ever shared “deepest secret success”. What they share is “most related” secret strategies 😀

    in the social sharing and content aggreting website for Internet marketers – kingged.com, the above comment was shared where this post was found.

    Sunday – kingged.com contributor


    • Hello Sunday!

      And yeah, I forgot to include a good example of an affiliate disclaimer…I think Pat Flynn has a great one, and I’ve included a link below for anyone that might benefit from seeing his example. Thanks for the tip Sunday 😉


      And as far as #4, you are probably right about most bloggers not sharing their very best success secrets. While the majority probably don’t, those that actually do will definitely benefit from increased trust from their readers. Whether or not that something someone wants to do on their blog is in the end only up to them.

      Thanks for the comment bro and I hope you’re doing well 🙂

  10. Hi Josh,very nice article, glad to see you here on Enstine’s blog,i agree that credibility with readers plays very important role to gain the trust of readers,all these 8 strategies should be implimented by E marketers to earn money online….

  11. Nice post John.

    I am with Steve, having pictures of yourself can go a long way. Long as your not really a hot girl. And a about page is a must, to let people know about yourself and give them some insight into your life/business.

    I also think a big way is to inject your personality into your posts, making it interesting, make your readers laugh, it can do wonders. Not that I am an expert. But it does seem to get people to come around.

    Obviously, content is also important, content that actual helps people. That’s when you really create raving fans.

    I’ve never shared income stats, guess it’s just to personal to me, but I can see why some marketers do. Although, you’d need to be making money, or it could come back to bite you.

    • Hello Ron!

      Yeah incorporating personality into posts can definitely help a great deal in building trust.

      And as far as income reports go, I completely understand not wanting to share that because of all the personal information. I have yet to post my first income report (it will be coming out at the start of this January) mainly because I’ve really only been consistently blogging for a month and a half.

      I appreciate you commenting though man. It’s always great to hear from you 🙂

  12. Good to see you, Josh, a fellow “Kingger”, guest blogging on Enstine’s blog, 🙂 I found this after reading an email from Enstine and I have shared this myself on Kingged.com.

    About this post though, you are right about lots of people being skeptical about whether others are really making money online or not. I don’t blame them of course. They have been fed with way too many lies from those who are only making money online telling others how to make money online.

    For those who are really making money online and want to be trusted, thankfully your post details 8 strategies that can help in gaining the trust of their skeptical readers.

    Of course the most important strategy is that of “Being Transparent”; that’s why the people you mentioned like Pat Flynn, John Chow, Zac Johnson, and Matthew Woodward don’t need to make earnings video or show screenshots of their earnings. People know they are transparent and have grown to trust them and believe everything they say.

    And for those who haven’t yet gained that level of trust and believability, you are right about showing earnings video, rather than screenshots. And yes, I like your quote on video “If a picture is worth a thousand words, then a video could very well be worth a thousand sales.”, 🙂

    If I can add one more way to help gain credibility with readers, here it is:

    You can go out of your way to REALLY help them make money online, pragmatically. You can dedicate time to pick a number of your readers and carry them through a “take my hand while I guide you to really make money online” or similar. I am talking about a kind of case-study where you actually help your readers make money and maybe document the process. It can be as simple as helping them by going through their sales processes, either helping to edit or even setup some of their sales materials for them, showing them where/how they can really make the sales, etc. And of course it’s a good idea to do this without asking them to pay. The effort and results achieved should really help you gain credibility with your readers, even if only few of them actually end up making money online.

    Of course, this can be very time-consuming, but it will be worthwhile, at the end of the day! You see, the thing is that it’s not just talk talk talk and theory theory theory. Some people want to see it actually done, and what better way to teach them than to practically guide them while they do what needs to be done?! Remember when the teacher asked you solve that math problem in front of the class while she/he watched and corrected you? Wasn’t that more powerful than she/he just telling you how to solve it?! 🙂

    I mention this because we plan to do something similar in Kingged.com in 2014. We will actually pick some of our members and go all out to “do it all for them” until they get the desired results in traffic and/or sales. Of course we won’t ask them to pay for this. Just a way to give back.

    Anyway, once again, great article, Josh. Good to see this coming from a fellow “Kingger”, 🙂

    • Hello Kingsley! And yes it’s great to connect with you on Enstine’s Blog as well 🙂

      But that extra tidbit of information you provided is an AWESOME way to gain trust. I’ve benefitted a lot from Case Studies (particularly some that have been done on the Warrior Forum) and once I’ve built up my own credibility online a little bit more maybe I will begin to do some case studies too.

      And what you mentioned about what Kingged is going to do here in the upcoming future sounds awesome! I remember you mentioned a little bit about that last week, but every time you share a little bit more about what’s planned and I get more excited about what’s coming 😉

      Thanks so much for the comment though Kingsley and I hope you have a fantastic New Year!

  13. Hey Josh,

    These are great tips for building trust with your audience. I think establishing your credibility is especially important in the make money online niche as like you say, many people are just really sceptical. However, I think generally people should be cautions as there are a lot of scammers out there. Thankfully there are also a lot of decent people out there too.

    I also think it’s important to have an ‘about the author’ or ‘who is…’ page where people can actually read some personal info about the author of the blog. I think this is a good way to build credibility and show people that you are real and genuine. I think a few pictures are also a great idea as people want to see who the author is also.

    One person I follow in particular is Pat Flynn from Smart passive income.com Pat always does a great job at being transparent and personable on his blog. I don’t know the guy but I have contacted him a couple of times and he always replies quickly and engages me as a friend which I think is really impressive.

    Cheers 🙂


    • Hey Steve,

      Yeah Pat Flynn is an awesome guy..I’ve connected with him as well a couple times and he’s always been very prompt and friendly. And you’re exactly right about the necessity of having an “about the author” page — that’s definitely another excellent way to gain credibility with readers.

      Thanks for the comment man and I hope you’re doing fantastic! 🙂

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