In SEO Marketing, Keyword research is believed to be the foundation of any successful campaign.
Whether you are working to rank a blog post or an eCommerce product page, targeting and optimizing for the right keywords is key.
But keyword optimization has changed quite remarkably in the past few years. Search engines are out for content that meets the intent of searchers. It’s no longer about how well you place your keywords in content but how much value coverage your content has with regards to intent.
As a matter of fact, there is still a need to create content with the consciousness of one or more keywords you’d like to rank for. This doesn’t necessarily mean counting the keyword occurrences and making sure it appears here or there on your content. What it means is that you should make sure to answer every possible question that may be in the mind of the searcher at the moment of typing that keyword.
