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15 Fabulous Ways to Make the Most Out of Twitter for Your Business

Make the Most Out of Twitter for Your Business or Blog

I met Tom the other day and he mentioned that he didn’t get Twitter. Tom is not unusual. So many people I come across in person do not understand how to use Twitter for their blog or business.

They either signed up and never spent time on the network or they just never ventured away fro

Tom was interested to keep up with news on Twitter but didn’t know how he could expand his small online business using Twitter. #TwitterClick To Tweetm Facebook.

Tom was interested to keep up with news on Twitter but didn’t know how he could expand his small online business using Twitter.

I began to tell Tom what he could do to gain followers and potential clients through this old but powerful social network.

Tom was interested to keep up with news on Twitter but didn’t know how he could expand his small online business using Twitter. #TwitterClick To Tweet

Meet New People on Twitter

Twitter is a great place to meet new people. When you are on Facebook or LinkedIn you usually know the people, you connect with. Or you have some connection to them. This is not the case with Twitter.  You can start conversations with anyone on this social network. (Not all people will reply the first time, though!)

You can do a search for topics and or people in the Twitter upper right-hand corner. Twitter also suggests people to follow though some are promoted ads. You can see those along the right-hand size of your Twitter feed on desktop.

On mobile you may only see those promoted ads to follow people or to see their promoted tweets. But you can still search on mobile for people or hashtags and now even topics!

You can start conversations with anyone on this social network. #TwittertipClick To Tweet

Network on Twitter Chats to Make the Most Out of Twitter for Your Business

network on twitterYou can turn it up a notch on Twitter with Twitter chats. These are more niche oriented. Twitter chats are like Facebook groups but at a fast pace. Twitter chats typically last an hour.

There is a lot of going back and forth with questions, answers and thoughts on a chat. Before you do one, I recommend observing one.

It helps to have your mobile device near your desktop or you can use tools like Tweetdeck or the Tchat  app for Twitter chats in real time.

Many people prefer Tweetdeck as you can add extra columns makes it easy to filter and keep up with conversations using the columns. The more people on the chat the harder it may be to follow especially if it is your first time on a Twitter chat.

Practice before you get too involved in participation. If you ask a question start with Q followed by the # of the question, like Q3 and people will respond with A3, etc. Always use the Twitter chat hashtag in every tweet as well.

Lastly, if you have a blog you can easily embed your Twitter chat there to increase it’s reach and visibility.

Always use the Twitter chat hashtag in every tweet as well. #Twitterchats Click To Tweet

Showcase Your Expertise on Twitter

If you are an expert in an area Twitter is a great place to showcase that expertise. You can give tips, and answer questions from others on your area of expertise.

Over time, people will come to you with questions and realize you know something about a topic.

If you are an expert in an area Twitter is a great place to showcase that expertise. #TwitterClick To Tweet

Share Others Content to Deepen Relationships

By sharing others content, you will get noticed. By tagging them with the @ before their username they will know you have shared their content.

To really get noticed, add useful previews before their content. Oftentimes, I will write “Read and Commented” before the tweet or expound upon why someone should read the tweet or the contents in the link within the tweet.

Blogging entails not just writing and sharing your own content but being able to share other’s content on social media.

 

Pin the Perfect Tweet to Your Twitter Profile

This is the place you want people to click on your link. Have it by your latest blog post or the place on your site where you want people to act like a landing page. You can change your pinned Tweet often as you like. Your pinned tweet is your prime real estate on Twitter.

I mentioned to Tom that he could do a short video about himself or why others may want to follow him or his business on Twitter. That would make the perfect tweet for your business to shine!

You can change your pinned Tweet often as you like. Your pinned tweet is your prime real estate on Twitter. #TwittertipsClick To Tweet

Ask Questions in Twitter Polls

After you have a following on Twitter this a great way to know what people like or know. It can help you give them more answers on the things they care the most about. Many people love to engage in Twitter polls as they can be fun and useful.

You can provide 4 answers for others to choose from in a poll and it can appear for up to 7 days on the Twitter feed.

Once you tweet a poll bookmark it so you can easily find it. These type of tweets are great for embeds on your blog or website too.

Many people love to engage in Twitter polls as they can be fun and useful. #TwitterpollsClick To Tweet

Share a Video in a Tweet

People love doing business with other people. What better way for them to get to know Tom than to see him on video?

Videos do get more engagement on Twitter just like on most of the other social networks today. You can do a video up to 2:30 minutes on Twitter.

Videos do get more engagement on Twitter just like on most of the other social networks today. #TwitterClick To Tweet

Answer Questions to Make the Most Out of Twitter for Your Business

Search hashtags to see what people are asking about in your niche. Answer some questions to help them. Be genuine and do not try to sell them anything at first! That’s the biggest turn-off on any social network but some people do not understand that.

Also, you can ask questions to start conversations with others on the Twitter network.

Use DM’s – Direct Messages Sparingly on Twitter

Tom asked about all those spam messages he was started to receive on twitter. I explained that does happen and to be careful and not open any links from strangers there. I went on to tell Tom that he should use them sparingly as well.

Only DM those people he has grown to know on Twitter or those he personally knows.

Oftentimes, I will send a tweet with a DM alert so that person will know it’s there,

Share Emjoi’s and GIF Images in Your Tweets

People love emojis. They make them smile or laugh. GIF images are another way to make others laugh or smile. Now they have apps you can use to create your own image into a GIF.

Madalyn Sklar highly recommends this and talked about it recently in your latest Twitter chat. It is her pinned tweet today! As she claims it can add personality to your tweets!  😊 Tom liked that one.

After all, who could not use more personality today?

Mix It Up with Tweets with Words Only in a List

Rebekah Radice is the queen of listicles on Twitter. I started doing a few and have noticed a bigger engagement factor and even gained followers from these. Sometimes Rebekah will number her lists and other times she will use emoji’s in front of each word.

These are well thought out lists, not just put there to have them help her Twitter rank. Think strategically and creatively how you can do listicles as well for your business.

Use Relevant Hashtags to Have Your Tweets Be Discovered

Tom asked about using Hashtags on Twitter. I explained that you can and should use them but only up to 3 per tweet, no more! Does every tweet need a hashtag Tom asked? No, you don’t need to on every tweet I told him.

If you want to do research on hashtags there are many apps now that can help you with that. The Blogging Wizard recently published a great guide for Twitter hashtags.

Tom asked about where the best place is to put the hashtag in the tweet? Most experts agree at the end of the tweet is the best place for your hashtags. It is more likely seen there and it keeps the tweet neat.

Most experts agree at the end of the tweet is the best place for your hashtags. #TwittertipsClick To Tweet

Keep and Use Twitter Lists to Make the Most Out of Twitter for Your Business

This will be a huge time saver for you! Adding people to a list keeps you out of the main Twitter stream and lets your focus on groups of people. I have over a dozen lists that I use regularly.

Don’t forget to add people along the way as you get to know more folks on Twitter.  You can read my post over on Donna Merrill’s blog about Twitter lists in detail.

Organize your lists as you would any CRM by putting people into categories. For example: Friends, clients, local news, charities, wordpress whiz’s, finance experts, etc.

Keep and Use Twitter Lists to Make the Most Out of Twitter for Your Business. #TwittertipsClick To Tweet

Schedule Your Tweets Out

schedule tweet on twitter

Twitter now allows you schedule tweets right on Twitter. Tom was shocked to learn about this new Twitter tool.  You have to go to the Twitter Media Studio to schedule them. But I told him with caution as you cannot use emoji’s in them. ☹

That turned me away from scheduling on Twitter and kept me scheduling on Agorapulse which I love for all my social media scheduling and reporting.

Depending on your niche and how many followers you have, will determine how many tweets per day you should send out. Start out slow and increase them by the day. Once you reach a threashold, you will know as some people will unfollow you for overtweeting.

Have FUN as You Make the Most Out of Twitter for Your Business

I told Tom this and he laughed but I always tell people when I teach that you must enjoy tweeting if you will continue to use it! Make it fun and not all work. Follow other things you are interested in and keep in touch with friends you make on Twitter.

Today I’m meeting a woman I met a decade ago on Twitter to go walking. Next week I’m doing a second zoom meeting with someone I met on a Twitter chat.

I’ve chatted with many other bloggers from all over the world for the past decade and will continue to do so in coming decade. That’s how I’ve meet Enstine here at Enstine Muki 😊

Did you make the most out of Twitter for your business or blog yet? We’d love to know more in the comments below.

Lisa Sicard
 

Lisa loves helping others to thrive online through Content Marketing with Social Media, Blogging and SEO. What good is knowledge if you cannot share it with others? She has 30+ years experience in marketing/advertising with 9 years experience in content marketing, social media, blogging and SEO. Watch for her new eBook on How to Tweet and Thrive on Twitter and online Twitter course coming in early 2020.

Click Here to Leave a Comment Below 10 comments
Nikola Roza

Twitter is great for business Lisa. I use it to discover awesome content and also to connect with influencers.
How? By leaving a comment on their tweets, and not something like “great post” or “nice” but something thoughtful and thought-provocative.
And it’s great there’s limited space because I don’t lose time then:)

Reply
    Lisa Sicard

    Hi Nikola, Oh yes, adding that “extra personal touch” to tweets and re-tweets can make a big difference. I love the speed of Twitter myself, easy to get points across quickly and engage with others. Thanks for your input on this one here and have a great rest of the day and week Nikola 🙂
    Twitter:

    Reply
milali

Hi Donna, You are very welcome. Thanks – I do see you have been tweeting away more Donna

Reply
Ryan Biddulph

Dead on, Lisa. If you just chat with people and help people and show up daily doing each thing, for months, then, years, Twitter serves as a goldmine for your business. People do not get Twitter because they try to GET on Twitter, looking for profits, traffic, retweets. Nobody cares about someone out for themselves. But people do care about entrepreneurs who care for them, listen to them, solve their problems and chat ’em up.

Ryan
Twitter:

Reply
Donna Merrill

Hi Lisa,

Thanks so much for the mention and link….So appreciated!

When it comes to Twitter you are my go-to gal because you are aways giving such great information that helps me in my Twitter Journey. I do have to schedule more and this is one of my to do’s in 2020.

Thanks so much

-Donna
Twitter:

Reply
    Lisa Sicard

    Hi Donna, You are very welcome. Thanks – I do see you have been tweeting away more Donna 🙂 There are so many tools out there today for scheduling. I still prefer Agorapulse as they offer unique reporting and listening as well on Twitter. Thanks for coming by here and enjoy the rest of your week, stay warm there!
    Twitter:

    Reply
Moss Clement

Hi Lisa,

Actionable pointers you have here, and there’s no doubt that implementing these tips will help take ones business or blog to the next height. I learned about the Twitter scheduler a couple of weeks ago, but I haven’t given it a thought since I already have more than enough Twitter tools for my campaigns. However, though, I will explore it to get an idea of how it works.
Thanks for sharing!

Reply
    Lisa Sicard

    Hi Moss, thank you. If you do check it out, notice you cannot use any emoji’s in your tweets. Something I do like to use. Maybe they will improve upon it as more people start to use it. Thanks for coming by here on this one Moss and have a great rest of the week!
    Twitter:

    Reply
Lisa Sicard

Hi Enstine, thank you for having me on your blog. I hope your readers will benefit from using Twitter as I have over the years!
Twitter:

Reply
    Enstine Muki

    This is massive content Lisa.
    They are loving it already. Thanks for taking time to create and submit it.

    Hope your week is going great
    Twitter:

    Reply

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