Social media marketing is the practice of utilising social media to sell or promote your brand, product or service. A social media strategy is crucial for any business as it will help you plan and implement the tactics and channels you plan to use in addition to how you plan to evaluate your success. Here are a few other ways you can maximise social media success.
Set social media goals
It’s important that you set yourself goals, or ‘KPIs’ in marketing terms, before you start brainstorming your creative strategy. Your goals need to be specific so that you can measure performance more easily – SMART goals are a great way to do this. SMART stands for goals which are Specific, Measurable, Attainable, Realistic and Time-Bound. Over time, these will help you evaluate your social media marketing efforts more effectively.
Distinguish your target audience
Defining your target audience early on is also vital. If you don’t know who you’re targeting online, how can you ensure your messaging, tone of voice and content is right for your audience? Learn everything you possibly can about your audience so that you can engage with them more effectively on social media. For example, what’s their age? What are their needs? Average income? Industry? Interests? Location?
Select your networks
Many businesses will use different social channels depending on their business needs. That’s because different channels have distinctive uses and attract diverse audiences. For example, with short-form video becoming increasingly popular, brands are looking to more video-based platforms such as Instagram to grow their business via this route. However, it’s also important to utilise an omnichannel approach where possible. Platforms such as Twitter and Facebook are great for creating a brand personality and engaging in meaningful conversations with your customers.
Establish your most important metrics
Many businesses will have different priorities for the metrics they choose to track, however, this is all down to what is best for you. The most popular social media marketing metrics are reach, engagement, likes and clicks as these metrics all suggest that your content is reaching people and they’re engaging with it. If you’re a start-up and you’re trying to generate brand awareness, reach and engagement are great metrics to track. However, if your goal is to turn visitors into customers, you might consider tracking clicks and revenue, for example.
Create engaging content and stick to the theme
There are several ways that you can create great content. Today, all you really need is a pot of creative ideas and a smartphone – it’s that easy! This is particularly useful if you have a strict budget. You can be as creative as you like when it comes to creating content. What is your audience most interested in seeing? Can you tap into any trends? Are there any must-know product tips and tricks you can share? Graphics for example are extremely influential nowadays. Whether it be images, videos, or visual effects that casino game providers like betsoft games use. The main goal is to ensure that your content is engaging, attracts customers and keeps them coming back.
If you’re just getting started with social media and still trying to find your feet, don’t worry. A test-and-learn approach is always great to start with, but don’t be too hard on yourself. Remember to be creative and track your success from the start so you can understand what works and what doesn’t.