A few years ago, public relations were often combined with traditional marketing channels. For example, PR professionals published PR releases in print or gave statements on air. However, with the evolution of digital marketing, especially social media, the public relations landscape has changed.
Here is how social networks have disrupted PR, as well as a few tips on how to establish a balanced marriage between these two strategies.
Getting more blog subscribers can be a pain in the butt. Wouldn’t you agree?
How many people do you think are actually reading your entire blog posts?
In order to become a successful blogger, you must know how to create the best content for your target audience and learn how to turn them into loyal subscribers and eventually customers.
You can’t just write up a new blog post and hit publish without following a proven plan for better content conversion.
It would really suck to spend hours writing a new valuable blog post for your niche audience only to find out it is not converting well and people are not reading the whole article and click away a few seconds after landing on it.
Scarcity Marketing is one old marketing technique that has survived time and changes. It’s a principle that’s based on creating the fear of shortage in the market in order to sell more.
It’s a great way to get your customers to buy from you sooner rather than later by making them feel if they don’t act now, tomorrow may be too late.
Marketers use this ‘sales technique’ to place a limitation on a product or service with the goal of increasing sales through pressure placed on the consumer.
The fear of missing out causes people to make the decision to buy earlier. The limitation can be a time based deadline or a limited quantity, often mixed with some kind of perceived benefit for acting quickly, like a reduced price, a bonus item, etc.