How to Start a Profitable Home-Based Business in 2021

The most successful home-based business is the one you start because you’re passionate about the work, and you want to become an independent entrepreneur. When you love what you do, you’re involved in the process at every step and work hard to ensure the venture will succeed.

Running a home-based business in 2021 can create flexibility in how you make income and spend time. However, starting a business isn’t a quick process, and it doesn’t guarantee financial success, as you probably heard. This process requires long-term commitment because there are many aspects to handle. Before starting a business, you need to clearly understand what it implies and determine if you can handle the stress and work.

Write a business plan

Your first thought would be that you don’t need to write a business plan because you don’t need a loan, and you already know what your business will look like.

Business plan on whiteboard

Don’t have the misconception that business plans need to be complex or stuffy; they serve as roadmaps that guide you to success. If you don’t know how to create one, search online because you can find business plans and other ready made templates, you only have to fill in with your details.

A business plan is essential because it sets goals and works as your company’s blueprint and operations guide.

Pick a name

All businesses require a name that resonates with the values they share and promote. When you pick a name for your brand, apply for a DBA because you need the authorities’ approval to function under that name. You should also search the United States Patent and Trademark Office to check if another business uses the name you’d want to pick.

Your business name should be unique and tell the clients what services or products you sell. Choosing a good name is essential because the name is part of the identity you create for your brand. You can use your name in the business’s name to indicate that you’re directly involved in the products or services you provide.

Build a website

In 2021 it’s more than challenging to run a business without a website. Considering that you want to start a home-based business, you need a website to reach your target audience. A website enables your company to be competitive because it allows you to use online marketing tools to attract prospects. The website functions like a portfolio that helps you to showcase your work, client testimonials, and other information that may convince your clients to choose your business.

Don’t worry if you don’t have technical skills because it’s easy and straightforward to set up a website. You only have to pick a platform like WordPress and choose one of the templates it provides for creating a business website.

WordPress landing page

When you set up the website, decide what purposes it should serve. Do you want to use it only for advertising, or you also want to allow your customers to purchase online? The web page should be simple and easy to navigate. Before launching it, ask your friends to check it and tell you if they find it user-friendly and what features it lacks so you can provide your clients with a functional website.

Determine what communication methods you prefer

Even if you have a website with a customer support page, you still need a dedicated phone line in case your clients want to reach you. Because during sales periods, the customer service line might be busier than during regular days, you should consider purchasing royalty-free Music on Hold to play for your clients while they wait for someone to answer their call and solve their problems.

Alongside the website and phone line, you should consider adding other means your customers can use to contact you when they need support. You can establish an email address you use to deal with customer issues, buy appointment scheduling software if you intend to meet the clients in person, or set up social media pages if you want to allow people to use the most popular communication tool of the moment.

Establish what the best marketing methods are

Now that you have a business plan and website, you can start thinking about what marketing tools to use to promote your services. According to the type of business you run, some methods may be more suitable than others. During the first months, you may want to invest in Google Ads because it allows you to advertise your brand to your target audience. As you establish a reputation on the market, you can combine Google Ads and SEO.

Google Ads app

Search Engine Optimisation helps your business appear higher in search engine results. SEO drives organic traffic to your website, but it takes more time to register results because it requires website optimisation and link building.

You should also register on social media and create professional pages for your company. Research the market to identify the platforms your prospects prefer, and post high-quality content periodically to engage them and stay relevant on the market.

Prepare for disaster

Your business life can change overnight if you experience a catastrophic event. When you rely on your home-based business to make a living, it’s better to be prepared to lose everything.

Think about what you need to do to stay afloat if the unthinkable happens and wipes your business. Keep records of necessary paperwork and information in the cloud or a fire and waterproof place. Update the insurance policies to secure your business together with your house, and stay up to date with the local news to predict when danger can threaten your venture.

Get insurance

Research to find out what insurance better protects your business and you as the owner. The type of company you run, its size, and the risks associated with running it will impact the insurance coverage you can purchase.

Women shaking hands

Contact your insurance provider to determine what kind of policy you need to add to your present ones.


Starting a home-based business is challenging, but if you follow the above steps, you are equipped with essential information to help you run a profitable company.

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