Accepting sponsored posts on your blog is without doubt one of the many ways to make money from your blog. I have written quite interesting materials on this blog aimed at helping my readers generate more and more income from their blogs.
One of these articles I recommend you checkout this moment is this one where I shared 15 ways to make money as a blogger.
A question I get so frequently these days from my readers is how much should they charge per promoted post and how to get paid up to $500 per article on their blogs.
I was invited to a very closed Facebook group where we share tips and tricks of making money with sponsored posts. One of the things I found out is that though most of the group members have more popular blogs, they often settle for less.
Some of them often go away celebrating a piece of $75 per paid article whereas they merited something over $200.
One thing we must know is that advertisers are people like us who want value in return. They want sales and profits and that comes through targeted exposure.
Having 1000 daily readers isn’t just enough to attract $500 per paid post. About 3 days ago, I was chatting with a friend on Facebook. He made me understand that his blog (that receives about 3 times more traffic than mine) was rejected by an advertiser who spent over $400 on my blog few weeks back.
My friend was shocked that despite sharing his Google Analytics data and asking for just $150 from this advertiser, his blog still got no business.
What you must understand!
1000 daily readers does not mean 1000 visitors will read the promoted post a day. These readers are scattered allover your blog. There is no way you can guarantee that a certain percentage of these readers will spend time on your client’s posts.
Now, you just read what I wrote in the blue box above. That’s the foundation of our discussion in this post.
One of the first things to do is to be able to give your advertisers more exposure on your blog. As a matter of fact, there are two things you should focus on;
- Give advertisers more space on your blog on different posts.
- Give them more time on your blog.
If you set out to package these two points in an offer, you will sell quite well.
Here is the point!
Sponsored Posts may not be enough!
The fact is, some advertisers prefer sponsored posts to banner ads and they are ready to pay you $75 per article. You may simply just say YES and settle for that less. But me I won’t because a single sponsored post may not be enough to fetch me up $500.
Take note: Most advertisers don’t see beyond that single paid post so you have to open their minds and let them know you have more you can offer them. What I mean is that you should add bonuses to your offers and make your clients pay more.
This is just what I’m doing and getting more results. Must of you have asked me what I do to get more interesting amounts. The answer is what I offer in the packages – bonuses! That’s how you can move from $75 to $200+ per post. In one of my recent reviews, I moved from $50 to $600 per campaign. That was a whooping leap forward wasn’t it.
I try to get my clients spread all over my blog. So they know they ain’t just paying for a single post but paying to be positioned on 5 more articles for life. That’s what makes the deal more interesting and pulls out money from their wallet.
Here is sample of what my packages are made of;
- 1 SEO friendly review article of 800+ words.
- Bonus 300×250 sidebar banner for 30 days.
- CashDonator review boxes on 4 more articles for life.
- Social media promotion.
While the banner bonus is very attractive, the Cashdonator review boxes is the killer. That’s what I use to give more exposure on my blog. I will be shooting a video in the days ahead how to create review boxes with CashDonator and drop them on article bodies. Sign up to my list so you don’t miss this money making video.
So how much is the price per promoted post?
First, I want you to look at this from a campaign perspective. If you let your clients know this is more than just a sponsored article, they will be psychologically positioned to move your price upward. They will be closer to accepting your price or paying something closer to it.
The price of a package is a direct result of its value – what are you offering your clients? In my case, the more the cashdonator boxes, the more the exposure and the more the price.
You also have to note that some clients can pay more than others. That means you have to know who you are dealing with and play your cards well.
Back to the story I told you about my friend. Looking at his Google Analytics he shared with me, I could easily understand why his offer was turned down.
In my free report, I touched this point in some details. Make sure you download the report, follow the steps to improve on your stats.
Adding to this poor stats, he had not added any bonuses to even motivate his client. As a matter of fact, bonuses (additional value) go a long way to help you earn more from sponsored posts.
Whether you are using affiliate or direct links in sponsored posts pointing to promoted product, they should be NOFOLLOW. This is simply to make sure both you and your clients don’t get penalized by Google.
I realized some advertisers don’t even know the dangers of paying for DOFOLLOW links. This gets Google so annoyed and you can face damaging consequences for doing it.
Links on sponsored posts are paid links and if you are current, You should know Google is strongly against dofollow paid links. That means you are being paid to transfer page rank to the linked page. To be on a save side, just add rel=”nofollow” to external links on your sponsored posts.
Now let’s talk…
Do you publish sponsored posts on your blog? Are you comfortable with what you are often paid? Do you think you can apply these tips and earn more? Let me hear from you in the comment box.
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