How to check and make sure your SEO specialist has what it takes!

SEO is a requirement for the success of any online business today. It’s simply about being able to drive targeted traffic with search engines. For the most part, Google is the king.

While SEO is not the average guy’s job, it’s possible to hire experts to handle it completely for you.

Now, let’s say you have concluded that further development of your project is impossible without search engine optimization. You got an expert, you gave him access. Then you get a heavy set of guidelines for implementation at the structure level of the site, texts and even design.

How do you figure out which area is really important, and what specifically does the SEO-specialist do to improve your website?

For the most part, SEO agents get clients confused with a bunch of unnecessary stuffs. In this post, I want to help you with an idea what your SEO expert should focus on so you do not pay for the irrelevant SEO activity.

5 SEO tasks your SEO agent should perform

#1. Website analysis, topics and competitors analysis.

This is one crucial phase of SEO but which online projects is this phase of SEO relevant?

  • E-Commerce.
  • Websites of services and products.
  • News sites.
  • Message Boards.
  • Corporate sites.
  • Forums (not single pages).

If your online project is any of the above, then your SEO expert should provide results for this phase

#2. Google webmasters panel – analyze data without panic.

When the SEO-specialist gets all access rights to the website’s analytics and Google Search Console, he starts to analyze every section on the platform to evaluate the work that has to be done.

He will come up with a strategy to promote the site and a comprehensive plan of work.

What exactly does the specialist do here?

  • Evaluates the total visibility of the site not only by high volume search terms, but also on the mid and low-frequency phrases.
  • Conducts an analysis of competitors to understand goals to focus on, what makes competitors better, what are their weaknesses, etc
  • Analyzes the layout and link profiles of the leading pages in the niche.
  • Notes the keywords for which pages should be created and optimized for.

An SEO expert determines whether it is necessary to make instant modifications to the site. For instance, change the Content Management System (from Wix to WordPress or vice versa), adjust the site for the mobile friendliness, switch the protocol from http to https, etc.

#2. Establishing the current SEO status of your site

For which projects this phase is relevant:

  • E-Commerce.
  • Websites of services and products.
  • News sites.
  • Business cards sites (not single pages).
  • Message Boards.
  • Corporate sites.
  • Forums (not single pages).

If you currently have  your project before contacting an SEO agent, what they will have to do is give you the current situation of your SEO. This will help measure their activities.

There has to be a ‘Before’ and ‘After’ kind of report. However, note that SEO results after implementation often take months. So you will have to give your agent enough time to measure his results.

Most professional SEO specialists have access to professional tools that help them come up with the overall SEO score of any website.

The situation report will help the SEO specialist to:

  • Measure how much work he has to do
  • How long it will take him to finish the tasks
  • If he has to incur some cost before being able to deliver
  • Etc

The semantic core or situation report may include several hundreds of search queries (for small business sites), and several hundreds of thousands (for E-Commerce).

The compilation of report is sometimes time-consuming and, according to the size of the site,it can take a couple of weeks or months. So it is broken down into chapters and groups, so as not to slow down the progress and expand the semantic core during the other work.

#3. Formation of tasks for internal optimization

For which projects this phase is relevant:

  • E-Commerce.
  • Websites of services and products.
  • News sites.
  • Message Boards.
  • Corporate sites.
  • Forums (not single pages).

SEO is split into many different phases. The specialist will have to pay attention to optimizing your site locally: keyword groupings, dealing with duplicate pages, optimizing theme and images, dealing with CSS/Javascript files, mobile friendliness, etc

Some other areas your SEO specialist may look at:

  • URL structure of your pages
  • Meta data, including page titles and meta descriptions
  • Server load speed
  • Redirects, Canonicals, noindex, dofollow and nofollows
  • Current site Sitemap configuration
  • Robot.txt and search engine crawlers access management
  • Internalization and language settings
  • Pages and pagination
  • Checkout pages and conversion
  • Backlinks and their SEO scores
  • Etc


These are just some ideas to help you figure out what SEO task look like for your website. If you are dealing with an agent who doesn’t take into consideration these (and maybe more) points, you may start questioning his ability to deliver

11 thoughts on “How to check and make sure your SEO specialist has what it takes!”

  1. This blog on SEO is a perfect guidance for those who who want to get into the SEO role. Not only for beginners, experienced SEO professionals can make use of this wonderful article. SEO is not so easy, one has to put effort in order to get success. Thanks for sharing one of the best SEO article.

  2. Thanks for sharing this post. It contains useful information related to SEO . I really like the way you use it for writing content.

  3. I agree that having an expert or a professional handle your website’s technical SEO would give you success in becoming more visible and authoritative in the online world. Although it’s good to have a basic background in this, it’s best to leave the hard work to experts. I’m planning on creating my own online business and put up a website soon. I’ll be sure to take into consideration your tips in looking for an SEO specialist or agency. Thanks for such an insightful article!

  4. Hi Abioye, great piece of info, would definitely try them in my next assignment, Keep up the good work, always good to read your blogs. Thanks again for the amazing SEO tips, I have a website for wildlife and Jim Corbett Packages, will implement the new found techniques there.

  5. Hi Abioye,

    You gave a complete detail on hiring and checking on SEO specialist. I believe that most people fail to find where their SEO campaign fell off the track if their SEO specialist doesn’t reach the ranking goal set before initiating the project.

    Basic SEO knowledge can help individuals and companies hire the best SEO specialist for their SEO campaign.

    Thanks for the post. Looking forward to reading your article again.


    Great tips, Thanks for sharing this I would like to read more articles of yours!

    Could you please give me some tips to rank my website?

  7. Hi Abioye,
    Very nicely described! Thanks for sharing! I always love reading about SEO stuff and this is good. I am blown away with the expert detail you put into your articles and the amount of quality content you give away for free. I have learned so much from your work, please keep it up!

  8. Hi ABIOYE,

    Thanks for the great tips.
    Would you recommend working with a SEO agency or specialist, or learning the filed and do the job by myself?

  9. Hi ABIOYE,
    You are great many seriously the points you have added are really effective in today’s SEO, I am also an SEO Specialist and by reading your article I have learned something new and will keep that in mind.

    Thank For Sharing and keep sharing this type of informative articles.

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