In the digital world, keywords and links often pop up in content regarding search engine optimization (SEO). Most people know that these factors are integral to a digital marketing campaign. They are considered crucial ranking factors because search engines, like Google and Bing, continue to use them to determine the quality of a web page and its content. Backlinks, or links coming from external sources directing traffic to your website, are deemed as votes of confidence on the information that your domain provides.
So what’s the significance of keywords? They’re actually really important! Firstly, the right keywords will ensure that your site comes up near the top of the search engine results page when someone is looking for something within your niche. Keywords help to identify you, your business and your website, and set you apart from the competition. The right words will ensure that you get noticed, which translates into traffic, conversions, and all being well, more customers.