How to Properly Format a Blog Post

Like it or not, readers really do judge a book by its cover.

The book content may be sensational but if the cover is lacking in some way the readers will skip the eBook.

I am convinced that even though my old blog was a fairly reliable source of information in my niche I struggled some because my formatting was terrible from a blog post perspective.

Blogging From Paradise has been a different story. By doubling down on blog formatting I made my posts easy on the eyes.

You can craft a brilliant blog post bursting at the seams with helpful information but if you package it poorly you will struggle to drive blog traffic.

Most humans live entirely through their 5 senses.

Appeal to this tendency by properly formatting your blog posts.

Before you write your next blog post follow these smart tips.

Pictures Please

Post eye-catching pictures to grab your reader’s attention.

Like it or not, folks love eye candy. What better way to draw in prying eyes then by leading off your blog post with a clear, eye-popping image?

Share at least 1-2 images in your blog posts. Format the post effectively by remembering this idea: 1 picture says 1000 words and seemingly adds 1000 words to your blog post.

Short Paragraphs

Write short and sweet paragraphs to format your blog posts intelligently.

Readers enjoy scanning your posts.

Make it easy for someone to sift through your post effortlessly by crafting super short paragraphs.

Avoid making the disastrous mistake of writing long, block-shaped, run on paragraphs. I have seen a few bloggers who write, edit and publish posts from their phones creating run on paragraphs. These types of posts are virtually impossible to read for more than 5 seconds because you’ll go mad without a sense of contrast, or tempo, via a paragraph break.

Short and sweet wins in the paragraph game.


Use H2 and H3 headers to break up your blog posts effectively.

I tend to add at least 3-4 headers to each of my posts on Blogging From Paradise.

By adding headers to your posts readers seamlessly shift from paragraph to paragraph and pause to soak up important points that you wish to stress through your use of headers.

If you share 10 tips to drive blog traffic, the header tips for increasing blog traffic drill home the points you wish to make.

Headers break up posts powerfully to enhance your reader experience.

Bullet Point Lists

Bullet point lists are perhaps the ultimate tool for formatting a scannable blog post.

I know of fewer elements that craft a more visually appealing post than bullet point lists.

Add one to two of these lists to each blog post you publish. Break down key actionable tips. Help your readers scan and digest your content seamlessly.

Bold and Italics

Toss in some bold lettering in addition to italic-font lettering to create flow through your blog.

Reading a post with uniform font can be a bit boring, especially if the post spans 1000 or more words.

Add a few bolded out words to spice things up. Snag your reader’s attention span with an italicized sentence you want to accentuate.

Use both bold and italics lettering to make words or phrases pop up in reader’s minds.

I prefer to add humor through the use of bolded or italicized words or phrases to make my readers chuckle, drawing their attention to my little jokes.

Your Turn

What tips can you add to this list?

How do you effectively format blog posts?

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Ryan Biddulph

Ryan Biddulph is a blogger, author and world traveler who's been featured on Richard Branson's Virgin Blog, Forbes, Entrepreneur, Fox News, The Huffington Post and Neil Patel Dot Com. He has written and published 126 bite-sized eBooks on Amazon. He can help you retire to a life of island hopping through smart blogging at Blogging From Paradise.

  • Hello,
    Thanks a lot for sharing these tips with us. I totally agree with you as formatting is really important to gain attention of audience.Failing to format can ruin your best intentions of growing an audience and subscribers, improving your SEO, and generating leads.

  • Anil Agarwal says:

    Hi Ryan,

    Great points and I use all of them while formatting my blog’s content.

    Short paras, bullet points, lots of sub headings, images – all these play a crucial role in breaking even long form of content into easy to skim through content and your audience will thank for doing it.

    I get irritated when someone uses 10 to 12 line paragraphs without any bullet points, bold letters or images. It is very hard to digest and people will just skip reading your content.

    Great share Ryan.

  • Kd kashav says:

    Hi Ryan Great,
    Thank You for your work and sharing of all the great information on your blog. As a new blogger I have found your blog a great source of inspiration and a wealth of info.I just started my blog and it was useful for me get such information about blogging. I’ll try to use it in my work.

  • Asad says:

    Good points shared in this article. Basically I think our approach while writing should be to create ease for our readers. Like we may bold important pounts, use inverted commas for quotations, make aseparate paragraph for sharing our own experience. Use graphical comparison method to inspire our reader about our product etc. Simply try to help reader to take a step for which he/she has come on our article.

  • Adeel Sami says:

    Hello, Ryan!

    How ya doing, brother?!! 🙂

    I so love the short paragraphs!

    Meaning fewer words, impactful, and to-the-point content!

    I totally love being short! I meant to write the shorter paragraphs! 😀

    Best tips, brother! Best! 🙂

    ~ Adee;

  • Jane Brewer says:

    You have mentioned some unique points here for formatting proper blog post and i found something unique so thanks

  • Asna Ahmed says:

    Good points shared in this article. Basically I think our approach while writing should be to create ease for our readers. Like we may bold important points, use inverted commas for quotations, make a seperate paragraphs for sharing our own experience.
    Many othr like improving your SEO,and lot can be done like Meaning fewer words, impactful, and to-the-point content!Thanks for sharing.

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