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How many Pageviews do you need to make money blogging?

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What is the relationship between your Pageviews and the amount of money you make from your blog?

Do more Pageviews correlate with more money from your blog?

If your answer is yes, how then do you get more Pageviews to make more money?

To properly answer these and many more related questions, I’m going to briefly touch on some different ways to make money as a blogger.

For a more detailed list on how to generate income from your blog, I want to quickly ask you to read this article where I wrote about 15 different ways bloggers make money.

What is a Pageview?

A pageview, sometimes referred to as pageview hit, page tracking hit, is an instance of a page being loaded or reloaded in a browser.

When you landed on this page, you generated a pageview for this blog. If because of some reasons you hit the reload or refresh key, another pageview will be created. If you click to another page on this same blog, you create another pageview.

So you see a single user can create as many pageviews as possible depending on a couple of factors. We will see them later.

How does Pageviews affect your income ?

Does loading and reloading your pages have anything to do with your income? How many page views is good for a blog that is meant to make money?

The quick answer is YES and NO.

It all depends on how you monetize your blog. Some money making methods absolutely don’t have anything to do with your pageviews. These are:

The simple reason is that you don’t earn on clicks in these models. You also have $0.00 CPM (Cost Per Mille). That means no advertiser is going to pay you a cent for impressions on their affiliate banners on your blog. What they want are sales. Period!

If you are selling your own services/products, there is no way you are going to make money with pageviews if these are not converted to sales.

Therefore, Pageviews are only important if you want to make money in two different ways:

  1. Contextual Advertising (CPC/CPM).
  2. Banner sales Or Direct Advertising (Fixed or CPM)

1 – Contextual ads (Cost Per Click or Cost Per Mille )

Contextual or Native Advertising is a form of targeted advertising where the advertisements are selected and served by automated systems based on the identity of the user (Behavioral retargeting/remarketing) and the content displayed.

A typical example is Google Adsense. The advertisements on your Google Ad units are not selected by you. Google does based on the functioning of a complex algorithm.

Advertisers in this model decide how much to pay Google or the advertising platform Per Click (CPC) or Impressions (CPM) on their ads. The platform then decides how much the publishing website (that’s your website) gets.

There is a noticeable difference between CPM and RPM (Revenue per Mille). CPM is actually how much advertisers are ready to pay on a thousand impressions per ad unit. RPM on the other hand is how much you make per thousand page views.

RPM rate is calculated as: (Estimated earnings / Number of page views) * 1000.

If by the end of the month, your estimated Adsense earning is $1,200 with 100k pageviews, your RPM there is: ($1200/100,000) * 1000 = $12,00

Native advertising is a form of contextual advertising, where sponsored ads are designed to look like the native content on a website

2 – Direct Advertising

Pageviews affect income from direct ad sales on your blog.

First, to determine how much to charge your advertisers, you have to run a formula on the impressions a given ad unit gets on your blog.

Generally, above-the-fold gets more impressions. This raises the amount of income you make from that ad unit. The further you move from the top position downward, the less important the price.

Note that while a pageview is counted each time a page is loaded, an ad unit impression is counted each time the unit comes within the view zone of the browser window. That’s why top positions on the same page often have more impressions than bottom units.

Generally, the more your Pageviews, the more you charge per ad unit because that also raises your ad unit impressions.

How Pageviews decide for you

There are two areas Pageviews can determine how much you make with your blog here:

1 – Getting approved by ads platforms for contextual ads

Sincerely, I won’t tell you any much about Google Adsense here because my account is as old as Adsense itself. I got on board so early and it was quite flexible those days. But I know a lot has changed and getting approved these days isn’t a day’s job.

A friend asked me on Facebook and said “Enstine how much does adsense pay per 1000 views”  The truth is there is no formula to know this. There are different parameters including your niche, keywords, geo-location, etc.

One of my students asked something near the same question and said “how many views do you need for adsense income to increase?

Well, I don’t want to dwell on this much because this post isn’t about Google Adsense alone. Google though may not be very strict on pageview volumes to get your application approved.

Other ad networks require more pageviews to be considered. On such networks, once approved, you should expect a growth in your income.

  • Adthrive: 100,000 Pageviews
  • Mediavine: About 30,000 Pageviews
  • Ezoic: 10,000 visits minimum (about 13,000 pageviews)
  • Taboola: Taboola has a minimum traffic requirement of 1 million pageviews.
  • Content.ad: 30,000 pageviews per month.

2 – Getting approved on ads platform for direct ad sales

There are many platforms out there to sell space on your blog. Some of the popular ones are:

  • Buysellads:  50,000-page impressions per month
  • Adclerks: 100k impressions or page views a month

3 – Selling your ads directly

OIOpublisher
If you want to sell space on your blog and collect payment directly without going through a platform, keeping 100% of the profit, you will probably need an ad management plugin.

An excellent example is OIO Publisher. This is probably the most recommended option with all the details you need to fully run direct advertisements on your blog.

Now, with Contextual and Direct advertising, the more your pageviews, the more money you make. But how do you increase your pageviews?

How do you increase pageviews?

  1. Increase your traffic.
  2. Interlink properly to keep readers clicking from one page to another.
  3. Drive traffic from email list to your blog.
  4. Use pagination on your pages/posts.
  5. Create contents in parts (Part I, Part II, Part II, etc) readers will always click to read different and that generates more pageviews
  6. Etc.

What about sponsored posts?

People/Advertisers sponsor contents on blogs for different reasons. Most however do for long term SEO backlink benefits. In this category, they focus on Domain authority (DA) and dofollow/nofollow options and many of these link mongers would only pay after content is indexed by google.

If you want to monetize with sponsored posts, focus on increasing your DA. Boosting your DA definitely takes time but there are ways to level up quickly. Follow Neil Patel’s 2-week plan here

Wrapping up

Your average blog traffic per day should be 1000 readers if you want to think about making full time life blogging. I know 1 million page views per month revenue is huge. But start from somewhere and scale gradually.

Save on Pinterest for later:

Do you really need pageviews to make money blogging? How many do you need and how do you increase your pageviews? #pageviews #makemoneyonline #makemoneyhome #mommakemoney

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Enstine Muki
 

Certified Cryptocurrency Expert, Problogger and Serial Entrepreneur

Click Here to Leave a Comment Below 15 comments
Ryan Biddulph

Super breakdown Enstine. Many ad networks require a pageview threshold so going this route requires some hefty or decent views, monthly. Some ad folks just want to align with your brand and care less of traffic. As for money, creating and connecting leads to profits and more views, long term.
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    Enstine Muki

    Hey Ryan,
    Happy New Week man and thanks for the comment and share.
    More page views, more income for many of us going the ads way 😉
    Good read from my readers
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    Reply
Lisa Sicard

Hi Enstine, great timing. I was just wondering about this before I saw this. I can’t seem to get much above 5,000+ per month. I haven’t worked on my orphan content in a while, maybe I will take a look at that.
I started doing a few ads as well on social media and with Zest.
Pagination? IS that the list of what your post is about Enstine? I’d like to know more about that if you have a post please share it with me.
Thanks and Love the info!
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    Enstine Muki

    Hi Lisa,
    It’s been a very busy day for me here offline.
    I’m finally back online and thanks for the engagement.

    I have not written any post on Post pagination yet but it’s a good way to raise your page views. If you have one long article, break it up into pages. That will force readers to keep clicking next page and each click creates a page view. That’s just it.

    I didn’t think of creating a post about it but your comment gives me an idea 😉
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    Reply
Nikola Roza

I don’t like the ad system at all. You have to have humongous traffic to be included, and once you’re in- you’re earning pennies from your hard earned traffic.

That’s why I love affiliate marketing so much. You don’t need insane traffic to hit big numbers.

Cheers Enstine:)

Reply
    Enstine Muki

    You are right man. If you optimize little traffic well, you can make more money from affiliate sales. If you focus on promoting recurring paying products, your earnings will swell with time.

    So thanks for your visit again bro
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    Reply
Fernando

This is a really relative issue, some keywords attract people willing to buy, others require a large amount of traffic to have some financial return.

Reply
    Enstine Muki

    Hey Fernando,
    Some niches need more PVs and some need smaller quantity to make money. But the more the PVs, the more the income no matter the niche
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    Reply
Bharat Chaudhari

Hi Enstine,
Thanks for deep thoughts it will surely give pointers to page traffic and Adsense relation. For newbie bloggers, its always a concern. How to get traffic? How many pageviews to get his first Adsense paycheck?. It will surely help.

Reply
Paul

I think we should not ask how many page before we can make money, instead of asking that, just focus on how to grow your traffic I would have been productive if we focus on that first. Great post and thanks for writing more..
Paul recently posted…How to Make People Find Your Blog on SearchMy Profile

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    Enstine Muki

    Hey Paul,
    Thanks for the comment. People spend time on less important things. Driving traffic through promotion and quality content should be priority.

    Thanks for being part of this
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Babanature

Hey bro,

I feel pageview is the life source of a blog. As a blogger with high traffic, you get more sales on affiliate and other forms of advertising. Your traffic will always determine your pageview.

Thanks for this and do have a wonderful week ahead 😉
Babanature recently posted…How To See What Facebook Know About YouMy Profile

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    Enstine Muki

    Wow how is it bro?
    Hope you are doing great and thanks for the comment.

    Did you vote for that old man again?
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    Reply
Gaurav kumar

Hi Enstine,

This is the question that most people ask me. People have to understand that when it comes to make money online pageviews can only help you if they are targeted and you are allowing similar niche ads on your blog.

For example; If your blog is about smartphones and you are allowing health ads then you will not be able to make enough money as people do not click on such ads.

But if you only allow ads related to smartphones, then you will get better CTR and generate more revenue.

Glad you have shared this. Keep sharing more.
Gaurav kumar recently posted…Why You Can`t Make Money Blogging Like ProBloggersMy Profile

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