Why Keywords Matter With SEO

In the digital world, keywords and links often pop up in content regarding search engine optimization (SEO). Most people know that these factors are integral to a digital marketing campaign. They are considered crucial ranking factors because search engines, like Google and Bing, continue to use them to determine the quality of a web page and its content. Backlinks, or links coming from external sources directing traffic to your website, are deemed as votes of confidence on the information that your domain provides.