Sponsored blog posts are posts you publish on your blog in exchange for something – Money, free copies of software or ebook, free access to a platform, etc.
It has become a common way for bloggers to monetize their blogs. They get paid something between $10 and $1000 (and even more) to review advertisers’ service and link to it from the review post.
There are generally 4 or more reasons an advertiser would pay you to write about his product;
- To instantly have traffic from your community. Once the sponsored post is published, you are required to mail to your list, share on social media, etc. This instantly will start driving traffic to the reviewed product page.
- To continually have traffic from your blog. Advertisers expect the sponsored post to be well positioned on search engines in the long run. That way, they will keep having targeted SEO traffic from your blog.
- The third reason (which happens to be a bad idea for Google lovers) is to pass PageRank and boost their SERP ranking. They insist on not adding the nofollow tag to any link on your post pointing to their product page. Some insist on keyword-rich dofollow links.
- Branding is another reason some advertisers want to associate with some influencers.
