You have a search box on your website and you are wondering if your readers are really using it. What are the keywords they are using and how do they engage with the search results. Is it even important to worry about the local search data?
Many of us throw the search box on our website but never worry about measuring its effectiveness. The truth is that if your website has visitors, a fraction of them are surely hitting the search button on your site.
It has occurred to me several times to use this local search engine on many websites I visit and when I throw an eye on my local search data, I realize I’m not alone.