Mobile Web Traffic is No Longer a Thing of the Future: Are you Ready?

It’s been well known that mobile traffic over the internet has been growing over the past few years, but in the last year alone (2013-2014), the growth is up more than most could have ever predicted. With some statistics showing that mobile web traffic now accounts one third to one half of all online traffic, it’s time for us as bloggers to ask ourselves: Is my blog mobile ready?

To get your blog to be mobile ready you first have to ask yourself this question: What does mobile ready mean? Basically the answer to this is whether or not your content, including content you offer on your blog and through email, is easy to view and navigate when using a smartphone or tablet. Let’s face it, if users cannot easily find or read what you have to share on their mobile devices, they’re going to leave and find the information elsewhere.

Using a Responsive design!

One of the best ways for a blogger to make their blog easier to view and navigate is with a responsive design.A responsive design simply means that the web design has been made in such a way that it’s able to detect whether the user visiting your site is using a desktop, smartphone or tablet to view your content. Once it detects which they are using it will adjust how the content is presented so that it fits the dimensions of their device. This ensures that the content is rendered in the best possible format.

A responsive design isn’t only something you need to look for in your theme though. If you’re using emails in any way, such as sharing your newsletter or blog highlights on a weekly or monthly basis, you want to make sure that you’re using an email marketing service with responsive email templates. With an estimated 82% of people using their mobile phones to check their email, ensuring that your email is best optimized for their device is a must if you don’t want to lose followers + make sure that you’re using an email marketing service with responsive email templates

In addition, when looking for templates to use for your blogs, ensure that they’re mobile ready and responsive as purchasing a theme or investing in a design without it is a terrible mistake.

Mobile Web TrafficImage source

Mobile App

Another way to make sure that your blogging efforts don’t go to the wayside with mobile users is by having an app made for your blog. Mobile apps are one of the best ways to attract and keep your mobile audience since they provide a smooth experience for your user, so scoping out the best app design firms is the next step to improve your business.

One interesting option for WordPress users is AppPresser, which allows anyone to easily launch mobile apps using their integration tools and software. The great thing about this service is that it relies on your basic WordPress skills rather than coding in Java and other complex languages. It’s worth a try and will cost a lot less than paying a developer.

Other ways to make your blog mobile friendly

Mobile Web Traffic

Even if you’re already utilizing a responsive design or a mobile app, there are other things that can be done to make your blog mobile friendly. These include basic standards on how you treat your text, images and videos. Get your smartphone or tablet ready and begin experimenting with these ideas.

Text: For mobile users you want to remember this rule: Keep it short and simple. By keeping it short and to the point you’ll keep their attention. Also, useappropriate bullet points, bold font, font sizing and spacing to create a seamless reading experience. To see how your post looks and how easy it is to read, use your mobile device to view it. Go through and bold certain points of interest, especially headings, and make sure paragraphs are not too long.

Images: With images remember this….size matters. On a desktop image size may not seem so noticeable within a post or an email, but when viewed on a smaller screen it can matter a lot. Not only do images take up more space in your post, they will take longer to scroll past as they take longer to download than text does. Images are not a complete no-no, you should use them, just watch how many you use and ensure they’re within a manageable size.

Video: Video is more popular than ever; in fact, over 50 percent of all mobile traffic involves online video accounts. This number will only keep rising, so making sure that any video you share is mobile optimized is very important. To be sure that your video is mobile optimized use CSS and HTML 5 players, and eliminate any Flash, as it’s not compatible with all devices. This will ensure quality, viewable video content for all mobile visitors.

With over a billion people using a mobile device to access the internet and their emails, making sure that your content is mobile ready is imperative. This means choosing whether your blog site is going to have a responsive design, a mobile app, or both. Whatever you decide, don’t stop there.

Test to ensure that it’s also easy to view from your visitor’s perspective with the text, images and video’s you have included. Keeping an eye on your content and how it’s viewed on any device will ensure that you’re going to stay competitive in the mobile market, not just now, but also in the future.

So let’s talk!

How much attention do you pay to theme responsiveness? I’d like to hear your thoughts in the comment box below. If you like this post, do share it on social media too πŸ˜‰

70 thoughts on “Mobile Web Traffic is No Longer a Thing of the Future: Are you Ready?”

  1. Thanks for posting such a nice article. Keep updating me with your posts.

    It really cleared my doubts about low mobile users traffic.


  2. Thanks for posting such a nice article. It cleared my doubts about low mobile users traffic.
    I have implemented the suggested changes and now waiting for results.
    Keep updating me with your posts.

  3. I’m glad that you are focusing in on mobile web traffic. More and more people are using the internet through their phones. So I think this is super great to know. Thanks!

  4. We could see responsive theme vibe everywhere, and making your blog responsive for mobile & tablet users should be given top priority. My blog gets nearly 1/3 mobile traffic. You have given the voice at the right time as in the future it’s not only required but a must have feature.

    Bringing up mobile app is a sure way to get more readership.


  5. Mobile traffic is as important as web traffic, but how to increase it is still a puzzle for me. Anyways thanks for the well written article. Will keep checking your next articles.

  6. This was an awesome piece of info you wrote there. I actually couldn’t leave your blog without reading each and every words of your article. Keep it up blogger. waiting for your next post i love to read your articles.

  7. Enstine, thank you for sharing this topic. Mobile traffic/people using mobiles and tablets, has to be taking into consideration and is as important these days along with the appearance/look of the website.

    Keep up the good work

  8. Its really nice and informative post. I really loved it. Thanks for sharing this excellent post with us.. πŸ™‚

  9. Yeah, that’s so true. Mobile web traffic is not so far.
    In fact, I am getting about 30% of my traffic from mobile devices. So I made my theme responsive and optimized the user experience.
    I’m also thinking of creating a app. What do you think Enstine, this will help me to get some extra traffic as well?

  10. Hey Enstine,

    The number of smartphones users have been growing at a rapid rate recently, so I think it’s very important to optimize our website and blogs for them else we might end up loosing many visitors and customers.

    I think, the best way to satisfy mobile readers is by using a responsive theme. As you know, there are thousands of responsive themes available on the internet for WP, why don’t use them?

    I’ve personally using Genesis framework + themes on all my blogs and so far it’s going very well.

    Thanks a lot for the detailed article.

    I hope you have a great day ahead πŸ™‚

    Gurwinder Singh Bhinder

  11. Hey Enstine,

    I have to admit that I have been ignoring the Mobile world as far as blogging is concern. And I also have to admit that this past week was the first time I ever read a blog post on my smart phone LOL… But I do have to say that it was quite convenient for me to do so.

    I myself invested in the Genesis Framework and much of the themes, if not all, do have that responsive design. I’ve actually found it amazing how the blog readjusted itself to my phone to make reading just as easy as if I were to read the blog post on a PC or Mac. But times are changing, and it looks like the mobile world is taking over more quickly than expected!

    Thanks for sharing this info! Have a great week!

  12. Thanks a lot Einstien for letting me understand the basic concept!!! Einstien can you please help me out, my link is not getting registered on google, and i am really working hard on it please suggest me something as soon as possible…

  13. Hi Enstine

    I am glad that you have chosen to write about this topic that I find very interesting. I believe we are getting to a place where more persons are going to be accessing the internet via their smart phones, tablets, etc and for those of us who own a business website and/or a blog site need to be in a state of readiness or be left behind.

    I enjoy going to a site using my smart phone and I can surf and read articles easily. Some sites, I do not bother to hang around because of the ‘unresponsiveness’ of the template that is simply not mobile ready/friendly.

    Fortunately for me back in May I came across and fell in love with the MH Magazine Theme. It is quite mobile friendly, the load speed is very quick, it’s robust and very responsive. It is also inexpensive. I am happy that I made the choice at least for now as it encompasses just about all the points that you have mentioned here. Thanks and have a great weekend.

    • Hey Yvonne,
      Good to know your theme is responsive.
      I spend a lot of time on computer doing a lot of technical stuffs on software that requires just PC (in most cases). That explains why I don’t worry so much about using mobile to browse

      I h however know that most of my readers are mobile users and I’m glad my theme too is mobile

      Thanks once more for the engagement Yvonne

      I do hope and pray you have a wonderful week πŸ˜‰

  14. This is such an important post Enstine!
    In my work coaching entrepreneurs I often see beautiful websites that look like garbage on mobile devices. Those people are missing out on a huge percentage of traffic as readers have no tolerance these days for things that are hard to see or read.

    Just the other day I was exploring a site belonging to a blogger friend of mine. I was on my phone screen while waiting for my lunch to cook. For your information, my vision is quite bad. I wear glasses for distance, readers for close or computer, and often have to take my glasses off completely and hold the phone next to my nose to see that screen clearly. At the point it usually works, but in this case the color scheme of font color on background color was just impossible for me to see. Maybe most could, but I gave up. ( I did tell my friend and he is changing the colors).

    This is just one example of how crucial it is to view your website and your emails and all devices and even in different lighting situations to make sure your readers are comfortable enough to engage fully in your content.

    I also really appreciate the section you wrote on images.. A light bulb went off for me as I was reading it. My blog theme is responsive, and lately I couldn’t figure out why my images were not uploading at full size. I just realized the the theme is probably controlling the size so the images work on all devices!!

    Great post Enstine!

    • Wow! I love the comment and your sincerity and sorry to hear about your vision. I’m however glad you are going on with it, hopping and praying you soon find a positive solution.

      In the nearest future, anything not responsive will suffer a lot. I think it’s time we adjust our sites and software to meet with the tech changes.

      Thanks again for sharing your experience Deborah. do have a wonderful weekend other there πŸ˜‰

  15. It always surprises me how many companies have neglected the mobile side of things. With as many people using smartphones now, you’re likely losing business to your competitors if you don’t have some form of mobile marketing.

  16. We still see a lot of business sites still sticking with their old, non-mobile friendly designs.
    A year from now, they’ll definitely see the difference.

    Here in the Philippines, it’s not like in the States where the majority of people are using mobile devices for internet use so in places like here, it’s a MUST to switch early and be ready. You’ll have a headstart and get great traffic right now while competition is low.

    Google mobile search can now also show which sites are mobile ready (there’s an icon beside it) so having even a responsive site will do just fine.

    Keep up the great work Enstine

    • That’s same like here in Africa Dennis!
      Though mobile is quite popular, it’s still in the hands of a select few.

      I do a lot of technical work on computer and Internet so mobile is not very friendly. A good portion of my readers come from USA, India, etc and these are areas where mobile if going crazy. I understand why my blog gets a lot of mobile attention too πŸ˜‰

      Good to have you again here bro and thanks for the engagement. Do have a wonderful weekend

  17. I think before one year back there is no such responsive design blogs. But now a days you cant find any blog which is not responsive because all themes are now came with responsive design. So, we don’t have much worry about Mobile traffic?

    • Hey Akash,
      Most premium themes have been upgraded these days. As a matter of fact, if any premium theme is not responsive, it’s going to be kicked out of the market πŸ˜‰

      What do you think?

      • Yah Enstine, such a great revolution in the field of web design, graphics and frameworks. Why only premium; I think 80-90% free WordPress themes also mobile responsive..


  18. my blog theme is responsive design already. But I never open my blog or read blog using mobile. I’m just using my laptop or desktop. But I agree with you that our blog traffic 1/3 from mobile user. Same for me. So i agree we need to ensure that our blog is mobile ready

    • Hey myrujukan,
      I’m rarely on mobile too. The reason is that I do use some technical applications that require desktop. However, I know so many readers use their mobiles to read my blog.

      I’m glad it’s responsive too and thanks for being part of this post today bro

  19. The days are changing and number of people using smart phones are increasing which makes us to look forward to concentrate on mobile traffic which will contribute the most of the traffic in futures so one need to make adjustments to the side and One can make the necessary adjustments with the help of this post πŸ˜€

  20. Hey Enstine, this is an important thing to consider which forced me to change theme of my blog (even if it was paid).. Earlier theme gave no better look while opening website in a mobile web browser which hurt lots of users. From moment I changed theme into a responsive one then I got boom in traffic. So this thing works for sure.. πŸ™‚

    • Hey Chandra,
      That was a great step you took. You you see positive results πŸ˜‰
      Thanks for reading and sharing your experience with us.

      Do have a wonderful week

  21. Hello Enstine,

    Excellent Share! Responsive web design also helps business owners save time and money that would be otherwise be spent on developing an additional mobile website. Choosing responsive design saves additional costs on mobile development support and maintenance.

    Question are being raised debating whether a separate mobile website or a single, functional; responsive site is the best decision to make, but from an SEO perspective, the latter is usually a better option.

    • Hey Worli,
      Good to see you here today
      Building 2 versions of the same content does not go without extra expenses. Technology is developed that being responsive seems to have answered the question πŸ˜‰

      Thanks for your contribution

  22. You are always at your best whenever you presenting the ideas to people
    App Presser is one crazy apps builder have ever seen in my life
    Such a wonderful software making life so easy and very simple for bloggers
    Nice one Enstine

  23. hey enstine..awesome post and i am agree that now days mobile users see lots of net problem because everyone is accessing mobile and the huge traffic is generated in these few days so think there should be a smart web design that can handle that much of traffic..

  24. Hello Enstine sir,

    Great Article.

    Now a days, I see many people who prefer to use their smartphone instead of their Computer /Laptop .Now it is very important for every webmasters to optimize their website/blog for mobile and make sure their blog is best accessible to mobile users so, important steps should be taken making you get more traffics from mobile .

    Thanks for sharing this wonderful article with us.

    Have a great day!!!

    Minakshi Srivatsava

  25. Hi Enstine,

    Excellent write and thank you for sharing. Mobile traffic, can’t deny that at all! We got to start focusing on mobile and this is very important for those who are in the go.

    Great points highlighted there and have a great day ahead!

  26. Hi Enstine,

    Wherever we travel all over the world people are glued to their mobile devices. Fiji, Vietnam, Laos, Cambodia, Thailand, everywhere. So much so that they sometimes don’t make eye contact with their friends and fam. Mobile adoption rates are going through the roof so we bloggers need to be all over this trend if we want to capitalize on it. Think mobile before you design a blog or publish a post. Users are likely using a phone or tablet to read your posts and watch your videos. Improve their experience.

    Don’t forget to make your eBooks mobile friendly too. I had much to learn about Page Breaks, dynamic tables of contents, and formatting in general when I started publishing my Blogging from Paradise eBook series. People are gobbling up eBooks on mobile more than ever so think about the best way to improve the user experience through this channel.

    Thanks Enstine. Tweeting soon, and signing off from Fiji!


    • Hello Ryan,

      You’ve added a ton of value – and insight here. Really, I’ve never exactly heard of the concept of making eBooks responsive. What exactly do you need to do differently to achieve that?

      That sounds so d – cool!


    • Those are very exciting observations and additions to this post Ryan!
      Mobile is taking up a greater portion of the tutored world and so we should adjust to the change.

      Thanks for sharing your practical experiences with us sir and congratulations on your ebook series πŸ˜‰

  27. Hello Enstine,

    If anyone in this age and time isn’t thinking about responsiveness, then, I’ll be certain that we have a newbie on the block – a perpetual newbie for that matter.

    I ditched my last theme because it wasn’t responsive – and the numerous plugins I used to render it in a responsive fashion ended up being disasters! So, plugins are certainly out of the equation (from personal experience).

    However, apps have not also gone too good with me…usually, things get complicated and the value for the bucks expended always isn’t justified. Do you have a great app service you could recommend?

    Be certain to make the day great!


    • lol don’t be shocked there are still so many newbies around today πŸ˜‰

      I had some mobile plugins but they ended up messing my blog. I had a series of screenshots from friends showing where my blog would go terrible even on desktop due to some mobile plugin misunderstanding the whole thing.

      So I got rid of this and my current theme is responsive πŸ˜‰

      Thanks for the participation in this post bro

  28. Responsiveness is a must, I noticed a part of my income is from high end mobile devices, since I use Adsense they show ads according to visitor device. Looks like I’m ready for mobile visitors πŸ˜€

    • Wow! that’s great experience you are sharing with us Daniel. I’m not that much into adsense so it’s interesting to learn how it’s working for you πŸ˜‰

      Thanks for being part of this post and do have a wonderful week πŸ˜‰

  29. Hi Muki,

    Mobile traffic is recently over-shadowing this day; hundred of thousands of researchers do access the internet with mobile and that is just the blatant truth but one thing I notice is that; most bloggers if not all, concentrate on making their site mobile friendly but pay less attention on monetizing mobile traffic, why and what contribute to that?

  30. Hey Enstine,

    Mobile is whats trending atleast here in Nigeria and as am leaving this comment, its with my mobile phone.

    Am one of those bloggers who believe and cherish in mobile traffic. Switchd themes few days ago due to the same reason. For Mobile Responsivness.

    There is potential in mobile traffic. Helpful article once again from you.

    • Hey bro,
      Good to know you upgraded and if you are commenting on mobile, that means my blog is mobile friendly πŸ˜‰

      I’m glad you shared your experience with us bro. Hope you are having a great week

  31. I think my blog is mobile ready in all other aspects, except the Mobile App thing. I never thought that launching a mobile app would be so easy. Now heading on to AppPresser. Thanks Enstine! πŸ™‚

  32. Hi Enstine,

    You’re so right, mobile is no longer an option, it’s a requirement when you consider that mobile devices outnumber desktops and laptops by a significant number. I don’t know what it is now but six months I believe it was approaching 3-1, I would have to look that up.

    The point is it’s significant and growing.

    A responsive design is really a must have for the phones. I’m still shocked at how many sites I come across that don’t have a mobile version of their site.

    I recommend responsive because it’s one website. If you have a mobile site it’s actually a different website. I have heard pros and cons for both but it’s certainly better in my opinion for responsive since everything is on one website / blog and nothing has to be done. The code does all the work for you.

    I don’t personally worry about my site being responsive for tablets unless there is a good reason to have it. They are big enough that if the site is layed out well it actually works better on the tablet if it’s not responsive in my opinion. But, that does depend on the site and it’s content and layout.

    I remember a few years ago when apps for blogs were raging. I’m glad we’ve gone away from that a bit. I don’t think you need an app but I could be persuaded.

    Great post Enstine! I hope you have an awesome week ahead!!!

    ~ Don

    • Hey Don,
      I think the best option like you mention is to just have a responsive design that will fit perfectly well on all devices. Most premium themes today on popular CMS like WordPress, Joomla, drupal, etc are responsive.

      It’s still however possible to come across blogs with hard and stubborn themes. Those are cutting off a great share of their market.

      I’d be giving my blog a mobile app version to see how it goes. I think it’s awesome for people to just click a shortcut and access my blog. I think that too should go with some new post alert function.

      Let’s see how it goes …

      Thanks for the engagement today sir. Do have a wonderful week ahead

  33. Hello Enstine,

    Nice topic shared. Responsive themes are very necessary thing in ongoing and upcoming blogging world. Because, the mobile/tablet users are increasing day by day.

    My theme is also responsive. But, you shared some deep points. So, I can improve more better to get more mobile web traffic.

    Thanks for sharing with us. Have a great week ahead!

    • Hi Nisha,

      Most premium themes these days are responsive but we still have some that are rigid. Good to know yours is responsive.

      Do you have a mobile app for your blog?

  34. The impact of mobile web traffic cannot be over emphasized. To the best of my knowledge my mobile template is also responsive. Thanks so much for writing more about them.

  35. Hey Enstine,
    Another good post. I like the title of this post Mobile Web Traffic is No Longer a Thing of the Future.
    By the way I am using a responsive theme for my blog. And I recommend all the bloggers to use a responsive themes in their blog. Dont ignore Mobile traffic.

  36. The numbers of people who are going to browse the internet with mobile phones will keep increasing in future, Enstine!

    I am glad I switched recently to Genesis Framework, with a personalized theme, which is mobile responsive and HTML5.

    Thanks for this post, indeed very important points!
    Have an awesome rest of this week! πŸ™‚

    • Hey Erik,
      Good to see you around and thanks for the comment
      Mobile is developing so fast so we need to consider that. Do you have a mobile app for your blog?

      • Enstine,
        thanks for your reply.

        I still don’t have an app for my blog.
        I wondering what are the costs for building a good one.

        Do you have a rough idea?
        (Already checked the prices at AppPresser – the resource you mentioned).

  37. Any business leaving out mobile users is definitely losing a large chunk of its audience. The rate at which people are accessing the internet on mobile devices is quite alarming and any business out there that makes provision for mobile users to access its website will enjoy massive traffic.

    I liked the way you pointed out the various ways one can allow mobile users access either via mobile app or responsive design. Though you can use both as some people may prefer to access a site via its app than launching mobile web browser and searching for the name of the site once more before they can visit.

    Mobile app makes it easy to access a site any time even when you don’t remember the name of the site any more. I have a mobile app for my blog Netmediablog and also use a responsive design for my blog, that way i give every mobile user the opportunity of accessing my website.

    Nice article and a good read. keep sharing the good stuffs.

    • Hey Desmond,
      Good to see you here and thanks for the comment
      AppPresser is a cool tool to create mobile apps for wordpress. I hope you check that out too.

      which platform did you use to create your blog’s mobile app?

  38. Good to hear you also care for your mobile users while I have seen even some pro bloggers who doesn’t care for mobile traffic.

    Meanwhile, my blog already has a good responsive theme and I am sure my mobile traffic likes it. Yours is also good, I often visit it via my smartphone.

    • That’s good to hear Ammar
      We cannot neglect mobile users these days. The future is really mobile πŸ˜‰

      Thanks for the feedback about my blog too. Hope you are having a wonderful week

      • Hey Enstine,

        You kept here an awesome point as our generation is getting modern with time and peoples are getting busy, so rarely they get time to use PC. Most of readers are now a days reading blogs from mobile. So it is the time to make our blog optimized for our mobile readers.
        I had used one tool before to create an android app for my blog but that had done nothing except it just take my readers back to the site as it used to open earlier in mobiles.
        So i think i need to try Appresser now.

        Thanks for sharing

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