MailerLite for email Marketing ~ Why this tool is best in the market!

Every online business that wants to see success should build a list. Your list is your market place that’s fully under your own control. The bigger your list and the more targeted it is, the more your profit (all things being equal)

A lot has been written about list building. But the industry keeps growing and changing. One of the factors that directly affects your success in the list building industry is the marketing tool. The choice you make determines the future of your investment.

While the market is crowded and at the same time dominated by a few giants, MailerLite is becoming more and more attractive. Having used this tool for over a year now, I want to share with you two of the most attractive features that keep me hooked.

Related: MailerLite Vs MailChimp

2 main reasons you should start using MailerLite for email Marketing right now

I’m not going into some other details about this platform. However, the tool is a full-blown email marketing equipment with form building wizards, beautiful and powerful html mail composer, integration with a cross section of other platforms, DomainKeys/DKIM and SenderID/SPF management, Free package to begin with, Autoresponders and a very powerful automation feature, etc.

But what are these 2 things that are so attractive about the platform?

1 – Inbox Deliverability and Open Rate

One of the main challenges of email marketing is being able to deliver straight to subscribers’ inbox. Most of the mails we send end up in their SPAM folders and that’s a huge problem.

Email deliver-ability can just be the reason you have failed in any attempt in email marketing. In Gmail for instance, apart from dealing with SPAM issue, you have to make sure your mails don’t get shifted to the Promotions tab.MailerLite for email Marketing

How do you know your mails are delivered straight to inbox?

A quick way to measure your inbox deliver-ability is your OPEN RATE. This is the percentage of how many people on your email list open (or view) a particular email campaign.

Here is my open rate on MailerLite:

email marketing with mailerlite

According to stats from, these open rates for the different lists I have on MarlerLite are unbelievably above industry average.

I know there are other factors that affect email campaign open rates:

  • Campaign Subject line: The more attractive and relevant, the more the open rate
  • Campaign Sender Name: The more you are known and trusted by your subscribers, the more your campaigns get opened and read.

However, these two factors will only be  possible if your campaigns are delivered straight to inbox.

Looking at my stats, I feel comfortable to recommend you try out mailerLite now.

2 – Auto resend feature

My second most attractive features on MailerLite is Auto Resend. This is one most powerful tool that adds more value to the industry. It’s an intelligent feature that makes your subscribers feel you are right there conversing with them.

This feature is very simple to understand. Here is how it works:

You create and send a campaign. The script tracks your subscribers who open and click links in your mails. After a set number of days, the script re-sends another/same version of the campaign to subscribers who took or didn’t take an action.

For instance, you set the script to resend a friendly version of your last campaign to your subscribers who did not have the opportunity to open the original campaign.

The results is more and more engagement. According to MailerLite, Auto Resend can increase your OPEN RATE by 30%

mailerlite email marketing

MailerLite has 3 types of Auto Resend Campaigns:

  1. dd a personal message above your second campaign body. Your second campaign body is the complete content of the first resent campaign

I have always gone with option 2. This allows my campaigns to be more personalized while maintaining the content of the original message.

mailerlite email marketing auto resend

Auto Resend Rule

You will have to pre-determine who has to be resent the second copy of your campaign. At the moment of writing, the script has two options:

  1. Subscribers who didn’t open the campaign within a specified period of time.
  2. Subscribers who opened but didn’t click any link in the campaign within a specified period of time.

[thrive_link color=’blue’ link=’’ target=’_blank’ size=’medium’ align=’aligncenter’]Try out MailerLite here[/thrive_link]

18 thoughts on “MailerLite for email Marketing ~ Why this tool is best in the market!”

  1. Finally, a good mailing app that makes economic sense, as it charges you only after you’ve reached a level where you can afford to pay for it. Only Mailerlite and Mail Chimp have this kind of structure, and mailerlite appears to have a more robust set of features.

  2. Hello, Enstine!

    Oh, buddy! I am more seeing the things about MailerLite lately! 🙂

    I guess this is now time to try this for sure.

    What’s so lovely that many bloggers are turning to MailerLite.

    So, surely I am going to check that!

    ~ Adeel

  3. Hi Enstine,

    I am visiting your blog and after a very long gap and glad to see you sharing experience about Mailerlite. I never tried it so far as I have been using Getresponse and Aweber for my blogs. I may like to have a try using Mailerlite in the future.

    Once again thanks for the useful share.


    Reji Stephenso

  4. Mailerlite is preferable for its great feature of auto resending the mails. And thanks for mentioning the auto resending rule.

  5. I made a switch from MailChimp to MailerLite a few months back, and I love how easy and feature-rich it is.

    First, it is free for up to 1000 subscribers and lets you send an unlimited number of emails.

    Secondly, it allows usage of premium features like Auto Responder which are the backbone of email marketing.

    Lastly, the pricing of is so affordable. I’ll soon cross the free 1000 subscribers mark and will buy the premium plans which are worth every penny spent.

    Great write up.


    Shafi Khan.

  6. I am using Aweber for emails and It is going well. Mailerlite also seems interesting. What I like the most is Auto Resend Script. This is a really interesting feature.
    Thanks Enstine for sharing this.

  7. Mailerlite is a marketing tool among of all that I’ve used, love most. It is easy to configure and has a friendly interface.

    Lately, i started using its landing page features – That also added more beauty to my blog sign ups.

    And I’ve just passed the 1k limit (my list growing to 1247) which I’ll upgrade to the premium plan in no time probably use your aff. link because you deserve it.

  8. Nice article, Enstine. Thanks for sharing this. MailerLite is really affordable and they have some of the best technical support staff as far as I know. Email list building is a huge business these days as more and more companies are venturing into it. It’s really good for the consumer at the end of the day as there will be more competition and prices will go down.

  9. Hi Enstine,

    Is been a long time I last visited. How is everything going with you?

    Back to the topic.

    I use MailerLite too, and find the email marketing tool a very valuable one for almost every level of online marketers.

    Aside from that, I think the people behind MailerLite have the utmost consideration to serve their customers right and to provide an email marketing services that is affordable for all.

    Unlike others, MailerLite consider what beginners online marketers undergo before reaching that level where they can afford to pay monthly for email marketing services.

    Good to be part of this and thanks for sharing.

  10. I use mailerlite, it is a good email marketing platform.

    I still have a problem of getting clicks on links I send to my subcribers.

    Any strategy you have, please share it with us.Thanks

  11. Hey Enstine,

    These numbers look pretty good. Is also great to see that they offer a “Forever Free” plan such as Mailchimp if your list isn’t bigger than 1k subscribers, but they also allow you to send unlimited emails to your subscribers and that’s awesome.

    Now Mailchimp has also released Free automation services for the Free plan, which they were not offering before, and that makes them a little better, but the two powerful reasons you mentioned in this article are definitely worth enough for anybody to try MailerLite.

    Thanks for sharing this wonderful tool!

  12. I was using MailerLite in the beginning and found difficulties in sending affiliate mails. Currently I use GetResponse which overcame the difficulties.


  13. I has no idea about this auto resend function, thanks for sharing. I just recently joined mailerlite about a week ago. I’m using the free membership which is not bad free until you reach 1000+ subscribers. I also really enjoy how the automation feature it free for everyone. Im even starting to see other email marketing services follow mailerlite for example mailchimp recently announced there automation is free.

    I don’t however reccomend mailchimp because of these strict terms of service and privacy policy….

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