8 SEO Internal Linking Hacks That You Should Know!

Internal links on their own are not that big of a deal. The barely move the SEO needle.

However, smart internal linking with a clear goal in mind and a precise system in place can yield wonderful results for you.

I can’t help you with your goal and your internal “why”.

But I can help with the “how” whether you are an expert or a beginner in the SEO scene

And I can furnish you with the system that works for me and could work for you.

Interested to learn more?


Then here are 8 tips to master internal linking for higher ranking in Google and Bing/Yahoo.

Let’s go!

#1- Dress your Link in Buttons

Note: Use this technique sparingly as buttons are not so SEO friendly, compared to normal links.

But, whenever you have a really special link on a page, the one you’d want clicked the most; the one where, if you had to remove all links and choose only one- you’d choose that one; then create a button and embed your link within.


Because buttons are meant to be clicked on. They’re built to draw attention and it’s actually harder for a reader not to click on a button than to click and see where it leads.

button that is also internal link

And since we’re all on WordPress, we have a tonne of choice on our hands.

Here’s a guide than can help you make an irresistible button:

#2- Don’t Forget the First Anchor Rule

This rule is simple.

If you ever need to internally link more than once to a page on the same domain, then make sure you use your best anchor on the first link.

Because that’s the one Google will count; and they’ll ignore the other.

For example:

in the beginning of this very post I internally linked to Enstine’s article on ways to increase website traffic

Now, this is already the second link to that post, but Google will only count the first one.

Note: the second link passes no anchor text value but still passes raw PageRank, so it’s not useless for your SEO.

First Anchor rule is very important but folks often forget about it, and it’s your chance to gain an easy advantage.

#3- Use Anchor text, but Do it With the Elegance of a True Link Connoisseur

While Google Penguin frowns upon aggressive anchor text usage in your external links, with internal links it’s a totally different story.

In fact they even recommend you use keyword-rich anchors to help them understand the page better.

internal linking best practices

There are three types of anchors you should use the most for your internal links.

Before I tell you what they are, I want to point out that one unifying characteristic they all have: they all contain valuable keywords (hint: helps with rankings)

And they are:

  • Exact match anchors– internal-linking-strategy-for-seo
  • Post title– 7 internal linking hacks that you should know, but don’t- guaranteed (learn them now)
  • Naked links-https://enstinemuki.com/internal-linking-strategy-for-seo

These are all great and help the most your SEO. But it doesn’t mean you should be greedy and use only those. That’s a penalty waiting to happen.

Instead- diversify your anchors.

What is link anchor diversification?

I’m glad you asked…

#4- What is the Proper Internal Link Anchor Text Distribution?

While Google is quite liberal with your internal link anchors- it doesn’t mean you can go wild and keyword-crazy.

For example:

if I wanted to rank this post for the keyword “internal link strategy” then I’d need to plow through enstinemuki.com and find 20 articles that talk about internal linking.

Than I’d need to send 20 “internal link strategy” anchors to this post and it would rank higher on the merit of that, right?


The result of that’d be catastrophic!

What to do then?

Here’s the proper internal link distribution you can copy.

  • 50% Exact match anchor
  • 20% naked url
  • 20% Post title
  • 10% generic- click here, go there, this website…

#4- Link to Related Pages; Or Don’t Link at all

That’d look natural and not forced, hence Google would like it better.

The strongest links thrive on relevancy. And irrelevant link= discounted link.

What makes a link relevant exactly?

It’s simple. The link that comes from a relevant page and leads to a related page is relevant.

I know I said relevant a tonne but it’s true.

For example:

This is a page about interlinking. And there are a bunch of internal links on it.

Well guess what?

Those all lead to pages that talk about internal links or closely related topics, like backlinks and on page SEO.

So it is likely Google counts them, and counts them well.

That is relevancy on a page level.

But there is a neat trick you can use to supercharge your link relevancy and the SEO boost you get from it.

It’s called “fine-tuning your words sentences and paragraphs with SEO in mind“.

Interested to learn more?

#5 Internal link co-citations

This is something I never read about anywhere. In fact, I thought of it myself, So it might be my nerdy speculation and nothing more.

So take it with a grain of salt.

However, hear me out before you cast this tip aside.

You probably know that, with external links, Google pays attention to the words around the link to detect whether the link is relevant and whether they should count it as a good one or not?

Those words and phrases are co-citations.

And there’s no reason to think why they wouldn’t use them with internal links as well.

In fact, since most webmasters don’t know the strategic use of anchors, let alone co-citations, the words around the link are probably not tempered with and as such serve as perfect relevancy signals to Google.

Because they really don’t want to give weight to an off-topic link.

Bottom line

Next time you internally link within your post, be mindful of the words directly beside it. That just might be a easy SEO boost for you right then and there.

#6- Use Image Links Sparingly

Image links are images that host a link on the inside. So when you click- you go.

Are they the same as normal links for SEO?

Are they better?

No the’re not.

Several studies have shown that image links are weaker than normal, so only use them if you really have to.

Note: Alt tags in images serve as anchor text, so make sure you fill those out.


If you want to see image links in action, check out the second image in this blog post. Click on it and it’ll take you to a page where you can apply to have Enstine himself build you a website, free of charge,

Ultra cool!

#7- Tap into categories and tags

Categories and tags are great for tying together a bunch of related posts and for helping the visitors find their way throughout your site.

But you already knew that, right?

What you didn’t know is that they can boost your SEO too (I guessed you didn’t know it- sorry if I was wrong:))

They help with SEO by increasing relevancy!

Consider this:

If 10 different articles talk about internal linking and belong to the category “internal linking strategy”, then Google knows those articles are built around internal linking as a topic and they’re going to rank them highly for all internal linking related keywords.

So you’re using categories (and tags) to segment your articles and place then in a little topical niche/space called “Internal link”.

And this makes them relevant for all niche-specific and highly boosted.

3 Tips to Boost Relevancy With Categories/Tags

#1- Link to your tags and category within your content. When you do it that link will become much stronger and more weight will be given to the anchor.

#2- Remove the noindex tag from categories and tags. Because noindex=nofollow.

As per John Mueller of Google:

[youtube https://www.youtube.com/watch?v=9GNg8R-X8LQ?start=3291]


#3- Write unique post excerpts for your categories and tags. This make them unique content and gives them a chance to rank highly in Google.

Conclusion- Internal linking strategy for higher rankings- it works!

Let me say it again. Internal links alone will not help you rank higher in Google!

Especially if you:

  • link out carelessly
  • Don’t have a system
  • Don’t understand the limitations and capabilities of internal links
  • You choose insanely competitive keywords to begin with (hint- learn better keyword research)

However, if you have all of the above down;. Then they can be an integral part of your overall SEO strategy ( Along with blog commenting, social media, guest posting, email outreach…).

And they can help a lot with your rankings;

Perhaps most importantly, they will give you that slight edge over other webmasters who either don’ know how to use internal links for SEO, or they use them the wrong way; or they simply don’t care.

But you do care about your site and you’ll win out in the end!

Happy internal linking!


Leave me a comment below to tell me what you think.

I’m curious to know…

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internal linking hacks for onpage SEO tips

28 thoughts on “8 SEO Internal Linking Hacks That You Should Know!”

  1. It’s my first time on your Blog, I read this whole post and found really some great strategy And one more I found that I was doing some mistakes on Interlinking. Thanks, buddy.

    • Hey Divesh,
      good to see you here.

      Thank you for complimenting my article; I’m glad you learned something new.
      As for the site itself, it has a lot of helpful/insightful articles. You should check out some of the new stuff Enstine’s been publishing:



  2. Wow, Very Helpful Article Sir, Internal linking is also very importan to blog, its also helps in ranking, Thanks for Sharing such a nice article.

  3. I tend to do backlinking to my blog posts, although sometimes I have to go back and put it in. I’ve been doing it for close to a decade, so I fully understand it’s benefits; I’ve even recommended it from time to time. Great stuff and very good recommendations Enstine!

    Meanwhile, I guess your CommentLuv doesn’t like me lol

    • Happy Sunday Mitch and thanks for showing up. It’s over 9pm hère and I’m soon to bed after a ver busy Sunday.

      I think my commentluv hates everyone including me but the tech guys should sort it out this week. I’m beta-testing this version which is different from what you have.

      Happy New week buddy

  4. Hi Nikola,

    Thanks for sharing such an informative article about internal link building. Link building is the best strategy to get higher ranking on search engines with writing quality content.

    Your internal link building article is really helpful for SEO.

    • Hey Anil,
      thanks for commenting. L

      ink building can be divided into internal and external. For best SEO results, start with internal, finish with external.

      That’s what’s needed today to rank.

  5. Very helpful article, Nikola!

    Implementing buttons within the article is a very smart technique to increase the CTR in your internal links, and I don’t say that just because I already do it, but because that’s already a fact.

    Also, adding relevancy through linking to categories and tags sounds very interesting. I’m actually a little surprised after looking at what Jonn Mueller says about categories. I mean, I always thought it was good to keep tags and categories as no-index, but now I’ll have to look better into that.

    Thanks for sharing Nikola and Enstine!

    • Hey Ronald,

      yeah, a good amount of Page Rank and link equity is lost through category and tag pages. That is a shame cause we know that high authority=higher rankings in Google.

      Removing no index tag, and adding unique content is a way to get that back!

  6. I like your internal linking hacks about SEO. I like your strategies. Great posts! Love all the tips for new bloggers. I’m just starting out and am obsessed with reading any article for help I can find.

  7. Hi Enstine,
    It is really sad to note that the first comment author on your posts will be pushed down to the bottom of the pit!
    I think it is always good to comment last to be seen on the top! LOL
    Very clever Idea!! 🙂 🙂 🙁 🙁 🙁
    ~ Phil

  8. Hi Enstine,

    Writing blog posts alone cannot help a blogger or marketer as long as he is not serious about optimizing the content. Internal linking is also the part of blog post optimization.

    Linking old posts in new posts help to boost traffic for old posts.

    Thanks for sharing the way to boost linking hacks.


  9. Hi Nikola,

    Your blog post made my day. I’m not an SEO expert, so I always pay attention to the expert advice around SEO.

    I often internally link my content where it seems logical, but I learned some new stuff today, thanks to you.

    I’d say that I never used naked links in a long time, which I’ll start using again.

    Thanks, man!

    • Hey Hassaan,

      naked links are actually really powerful. Because they usually contain valuable keywords.

      So they can help you rank higher, almost as much as getting an exact-match anchor would.

      Thanks for commenting, Hassaan


  10. Interlinking is quite powerful if done correctly, it does not only helps in ranking well but also supports your conversion funnel and visitor journey on your website. People take good navigation lightly. There are many websites which make visitor reach dead-end page if it is moved permanently or deleted instead of providing a visitor with clear instructions on how to go back to the previous page or home page.

  11. Super advice Nikola. I have linked in and out like a boss recently. Easy way to boost traffic and to drive folks to older, helpful content. If you own it, why not get more juice out of it? Think abundantly.

  12. This was a very nice read, Nikola.

    I really love how much effort you put into your work.
    Keep being awesome!

  13. I know Enstine for writing intuitive articles for a long time now.And he’s even going up levels doing what he knows how to do best.Anybody,any blogger or webmaster who wants to grow and earn money online should get near or closer to Enstine Muki to really learn all ought to learn.

  14. It was an interesting read, most bloggers & marketers know the significance of internal linking. However, they overlook the simple technicalities which make their internal links worth their efforts. Thank you for explaining these new tips.

    • Hey Mithilesh,

      any internal linking is better than not doing it at all. But well-though out strategy puts you on top of almost everybody else.

      Thanks for stopping by and commenting, Mithilesh.

  15. Wow, that’s a super cool post on internal linking and I am sure it works.

    Though it seems a lot of work but if you are serious about blogging then these tips will help improve your on-page SEO.



  16. Hi Nikola,
    What a joy to read your informative piece on Enstine’s space.
    Very well presented post. I am sure if follow the steps well given in this your SEO rank will increase.
    I am following most of them but the #1- Dress your Link in Buttons is really new to me.
    Surely I need to try this out.
    Thanks for sharing this amazing post, Nikola.
    Keep sharing.
    Best Regards
    ~ Philip

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