Sell on Instagram ~ 3 Ways to Sell Your Products on Instagram!

Treated: how to Sell on Instagram!

Instagram has transformed a lot from just being an app for posting selfies to a platform that is used by huge companies like Nike to raise brand awareness and generate sales.

Instagram is growing fast. Recently, in terms of monthly users it has even surpassed Twitter.

Though other social channels are used primarily to connect with family and friends, Instagram users may have more of a shopping drive. Its culture is unique from any of your favorite online shop or even other social channels. According to Iconosquare’s 2015 Instagram study, 62% of users follow a brand on Instagram just because they like it and 70% have already looked for a brand on Instagram.

So, if you’re not using this platform to sell your products, most likely you’re leaving a lot of money on the table.

How would you leverage Instagram to sell your products? Let’s take a look.

3 Ways to sell on Instagram

1.     Set your own rules

Unlike selling on juggernaut platforms like ebay, selling on Instagram allows you to set your own rules without any third party ToS restrictions. And, best of all, it is easier to setup and buyers have direct access to you not a third party sales person, so you have full control and can keep 100% profits with you.

sell on instagram

Instagram users like shopcaroline and shopathelyscloset are using this strategy to sell items from their Instagram account.

This can be a nice strategy especially if you’re a seasoned seller, and has limited number of products to sell.

How to do it:

Step 1: Create an Instagram account specifically for selling products.

Step 2: Create your own shopping rules. Make a separate post about the rules and specify how you would like to process the sales like first come first serve or by bidding. In addition, specify if you accept returns, your preferred payment methods and if it needs an additional shipping fee.

Step 3: Once you set the rules, you may post items for sale. Make sure your picture is of highest quality. For the best results, reply to each comments as quickly as possible.

Step 4: Once you made the sale, create detailed invoice describing the items and send it within 24 hours of the sale ending.

To know more about selling products on Instagram by setting your own rule, you may take a look at Catalin Zorzini’s excellent guide about selling on Instagram.

2.     Use apps for selling

For an online shop, it’s vital to track statistics for each sale, but even though Instragram itself doesn’t provide such features, a lot of the third party services are blooming that offers it. Let’s take a look at a few third party services that help you sell on Instagram easily.

#1. Sell on Instagram using Soldsie.

how to sell on instagram

This app lets you sell directly to your Facebook fans and Instagram followers through the comments.

Here’s how it works.

Once you sign up to Soldsie, upload your photos and descriptions to the Soldsie dashboard and then post to Instagram or Facebook. To purchase the product, your customers can comment ‘sold’ on the photo. Then, soldsie will send a mobile friendly invoice to check out.

#2. Turn a like into sales using Tapshop:

Tapshop is another app that allows your followers to easily shop your products using a tap on Instagram.

Here is how it works.

Your fans tap the branded Tapshop link in your Instagram profile page. Then they authorize their Instagram account and buy a product from Tapshop landing page. That’s it. Whenever they like any photo from your feed they get an email with a product page link.

#3. Sell on storefront is a search tool that lets buyers easily find products that are listed for sale on Instagram.

Here’s how it works.

As a seller, you may Instagram a photo of the product you want to sell with a tag #forsale. will automatically send you an email asking the price. The product will go live in your personal storefront on When a buyer who uses the hasbhag search bar finds your listing, they can buy it right away.

3.     Build social proof

We live in a world where people judge and value the brands based on their perception rather than its actual value. In fact, humans have a tendency to trust and follow the actions and choices of other people

And, this is why brands are taking a lot of efforts on social sites like Instagram to make positive perception.

One way to improve the people’s perception of your brand is by building up some social proof. Why social proof works?

By building a social proof, your followers perceive you as influential or a leader in your business, and it encourages them to buy your products.

According to Bufferapp, social proof is one of those important factors that encourage a person to purchase a product.

Here is a couple of examples of how the principle of social proof can be utilized to generate more sales.

how to sell on instagram

Examples– Online jewelry retailer Baublebar encourages customers to post photos on Instagram wearing the brand’s merchandise tagging with #baublebar, so they can repost it on their Instagram account.

Almost the same strategy is used by clothing retailer Tsuru. They often publish photos of customers wearing their products on their Instagram accounts.

How to do it-

Encourage your customers to post photos on Instagram tagging with a specific hashtag. Republish some of those photos on your company profile on a regular basis. For encouraging more users to publish photos, you can even offer weekly prizes.

Final thoughts

Every day, people are discovering new products from their favorite brands on Instagram. Since the Facebook’s acquisition of Instagram, it is growing in a rapid pace, so now is the perfect time to leverage the platform for selling your product and building your brand.

Here are some additional tips that will help you sell products.

Post the best pictures: Since Instagram is a visually-driven app, posting the best pictures of your product is the secret to making a sale. Though you can edit the pictures, it is better to use no filters while posting pictures.

Use hashtags: Tagging your photos with specific hashtags help you connect with other like-minded people on Instagram.

Let the photos speak for you: Visuals show your products without you yelling about how great they are, so you’ll need to get creative with your product photos.

What do you think? Have you started selling on Instagram? Share your experiences and Instagram marketing plans in the comment section.

NB: Don’t forget to grab Enstine’s ebook on Affiliate Marketing for bloggers. Use coupon code CD16

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how to sell your products on Instagram

30 thoughts on “Sell on Instagram ~ 3 Ways to Sell Your Products on Instagram!”

  1. Very useful and very informative. I always thought Instagram as a junk and just for entertainment’s sake kinda app, but your article gave me a new insight to look at Instagram as a great possibility for business and online marketing.

  2. Instagram is such a great tool for selling. I recently launched my website for women’s graphic tees and apparel, and have gained almost 1000 followers through hard work and engagement. However, I have tried to use some of the shopping apps for Insta with no luck; it’s better for me to drive people to my site. Anyone else have that same result? If there are any new services not mentioned, would love to hear more!

  3. I recently opened a instagram account and noticed that you are not limited to 5000 friends like Facebook. You are absolutely right about not having a instagram account (your losing lots of money on the table). Thank for the insight.

    Fabian Defoin

  4. Hi Shahzad,

    Really nice guide for selling goods on Instagram. My question is getting right targeted customer is the key and I know its not possible with the hashtags which is good for viral but, again you need to advertise your product on Instagram! and I really dont found any sales on my recent design bundle pack.

    I am definitely doing something wrong!

    Thank You
    Best Regards,

  5. i had around 2k followers on instagram and i have tried to sell tshirts over there but unfortunately i gt no orders from there. can anybody suggest me something good which i can implement to get some quick and easy orders. I am in India.

  6. Instagram is great social media for selling something its great to follow your tips. it will be very helpful for me.Definitely will use this system and will tell about my success i am going to sale some dress so it will definitely useful by using your sytem.

  7. Thanks Shahzad for explained how Instagram selling is done. I wanted to start selling on my own after watching many brands use Instagram as a market. Bombay trooper, Armani and even Tag Heur use Instagram Selling. Thanks for the Excellent article I’ll implement all those things what you’ve explained.

  8. Wow, I never knew that one could actually sell their own products online through Instagram. A very clever idea. As an online seller, I am glad of finding new ways to sell online. One thing which took me back was the idea that one could buy products on Instagram through mobile apps.
    Very clever.

  9. Nice post Shahzad,
    Instagram is one of the most popular social media network available now a days. I do use it regularly and seen some adverts on it too. Thanks for letting us know about the real tactics which can be used to sell products on Instagram.


  10. Instagram is really a nice place to get connected with people, and some people have already started using it for business. Though I was not aware about how to do it properly, but thanks to this post for letting me know about the quick tips to sell something on Instagram.

    Thanks for this informative post.

  11. I have an instagram account with lots of followers. I will implement these tips and tell you if it worked..Thanks

  12. Hi there !
    its a great post… yes instagram is the best way to get sells for your product, i recently joined instagram and i am loving it people are so engaged in instagram that many people are making money from it
    Thanks for sharing with us.

  13. I love using Instagram to promote Miche. As a fashion product, posting images of Miche with outfits etc. gives prospective purchasers context. My reach has been fantastic on Instagram. Definitely going to try out the posting contest!

  14. Never though that instagram could be used as a little personal online portal, actually very rarely open instagram. Learned another thing today, what is “social proof” and what it’s value.

    What about pinterest ? I think it could be usd in same way.

    So It’ll be possible to sell some electronics components, PCBs from instagram, for inter state markets. Added this instagram idea to my near-future to-do list.

  15. Hey Enstine,
    Back to your blog after so many days. This post by Shahzad about selling on instagram made me remind of the story of a photographer who made $15,000 on Instagram in a single day by selling his photos on his birthday and in a day his bank account balance went from $90 to $15,000+, isn’t that amazing?

  16. Instagram is indeed a good platform to get your products sold,most of my peers are now even advertising for brands directly ,since they have a wide follower base.Great piece mate!

  17. Hi Shahzad,

    Nice to see you here on Enstine’s blog.

    Honestly, I never thought of selling on Instagram, though am not a frequent user of the platform.

    Instagram is not my favorite social media platform, but with your tips on getting the best out of it, especially for marketers alike…..I’ll start spending more time there learning how things work.

    Thanks for sharing, Shahzad.

    • Hey Shamsudeen,
      How you doin’? It’s been a long time since we talked with each other 🙂

      Using Instagram or not can be a personal decision.
      Thanks for dropping by, Shamsudeen

  18. Hey Shahzad,

    Great to see you and this gem on Enstine’s place!

    I bet you have shared the perfect tips to kick-start the sales on Instagram. Though, I have seen the physical products and most especially the clothing line, they have been doing good on Instagram.

    However, not so sure if I have seen or people are selling digital products but being creative at using your mentioned tips may make the job better for sure.

    Good hit! And I am glad to share it on my social life! 🙂

    ~ Adeel

    • Adeel,
      You’re right that Instagram is a perfect place for selling clothing related products. I am not sure if it can be used to sell digital products. However, you can still leverage it to build a brand of your blog where you sell the digital products.

      Thanks for the heads up

  19. Hi Shahzad,
    It was impressive guide. The fact is, I really don’t know that people are using Instagram for marketing there products. Anyhow you have simplified explaining the easy process and step to step guide that gonna make our business grow better.

    Thanks for writing such an informative post.

  20. I have tried selling t-shirts on Instagram but failed to achieve positive results. And decided to not waste further energy on it. However, I am sure most of the sellers have achieved good results with it.

  21. Hey Enstine,

    Thanks for sharing these beautiful instagram selling tips with us. It’s been long since I’ve last commented here and it feels good once again to be here.

    These tips will surely be useful for every one selling something out there one way or the other. Thanks for sharing.


  22. Hi,

    Interesting to see that we can sell things using Instagram. Well detailed post. Will use this trick for the money sites.

    Thanks Enstine and Shahzad for this new earning method.

    • Hi, That’s Article is Superb, Your Ideas is very helpful really, I am using your helpful ideas after follow on your ideas I have got more benefits about affiliate marketing after the visit on your site I have learned it something. I will try it after comeback on your website and I hope you will publish on website new. Thank You So Much For sharing interesting knowledge.

  23. Hi Shahzad and Enstine,

    Thank you very much for this great post on selling on Instagram! Great info!
    Keep up the good job, guys!

    Best regards,

  24. HI shahzad,
    I never knew that we can sell our products on Instagram, i have always considered it app for meeting new people.
    But thanks to you for providing this important information. keep it up.

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