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How to find advertisers for your LOW TRAFFIC (New) blog and how to charge them.

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Do you have a new blog or a blog with poor traffic and you are thinking you can’t make money with it? May be you don’t even have an idea how to find advertisers for your low traffic website.

Let me quickly tell you your brain or someone has been deceiving you.

Let’s fix it now!

If your blog gets below 500 daily visitors, that isn’t good enough. But that doesn’t mean you can’t make money. (For some niches, 300 to 500 daily visitors is huge)

As a matter of fact, I have been paid $450 per article on a blog that barely gets 150 to 200 daily visitors. That isn’t a strange thing to me because I was able to find those advertisers that have the budget for smaller blogs.

But if your blog gets 200 daily visitors, that may boil down to 200X30 = 6000 visitors per month. And yes there are advertisers out there actively looking for your kind of blog.

Even if you get  less, I will discuss below how to add more value to your offer and make it more attractive and irresistible to advertisers.

Save on Pinterest for later:How to make money on your blog with direct advertising #advertising and where to find advertisers with money to spend on blogs with LOW Traffic on on new blogs

How Much Should You Charge For Advertising On Your small Blog

This is one of the biggest questions troubling many money making bloggers. So let’s handle it first before going to where to find our clients.

Note that advertisers can pay you for many different things on your blog but we want to dwell on direct advertising. That’s a case where they pay you to place a banner on your blog for a specific length of time.

Generally, experts recommend you charge Daily Visitors/10. So if your blog gets 200 daily visitors, you normally should charge 200/10 = $20 per month.

However, there are many other things that can change this calculation:

  • The banner position (Above the fold gets more attention so should be cut higher).
  • Your niche.
  • Number of days for the advert.
  • Your ability to locate advertisers who have a higher lead value for your traffic.
  • Competition.
  • Etc.

But I think you have the idea.  Many advertisers with a budget for smaller blogs already have their prices fixed. So trying to over charge may only drives you to being the looser.

Recommended: Advertisers are NOT Stupid But These 10 Things Attract Them! Esp #10

How to find advertisers with a budget for your small blog.

Smaller blogs means few readers from a community of few members:- Email list, social media, SEO, etc. The first thing to do is let your community know you now accept direct advertising on your blog.

Add an “Advertiser here” page on your blog where you bring out attractive details about your community.  Clearly mention your stats and how much you charge.

By doing this, you wait for clients to contact you. But you can move out to them as well. So where do you find them?

1 – Go to this platform.

where to find advertisers

Click the most relevant Category. If you click the wrong category, you will finally be talking to the wrong people. Forget about “WHAT’S HOT” because that’s definitely for high traffic websites.

Next, we are going to search for properties that sell spaces cheap to advertisers. Chances are that these properties have low traffic so they are within our horizon.

advertisers with low budget

Click Advanced Filter – > Price Range

Remember above we did some calculations to come up with an average price for your blog. So enter the Price Range within what you are ready to charge. Play around with other filters to measure your results.

Click “Apply Filter” On the result page, most ideally, select the property with the least traffic. The traffic on this site is measured in Impressions.

Page Impression is simply the number of times a page is viewed. So a single visitor to your site can generate many impressions. Hitting the refresh or reload button on a single page 5 times will generate 5 impressions.

100 daily readers can generate more Page Impressions depending on many different factors. Impressions are different from PageViews which is how many pages are viewed per session.

Now let’s move on…

low traffic blog

This is a good example of a low traffic website I picked after filtering. The good news here is that an advertiser has bought 125×125 banner space on this site this month.

What you should do now is go to the site. You will definitely find the ad. Click it and contact the advertiser with an offer.

So you see it’s easy for me to find an advertiser in my niche with a budget for low traffic blogs. One or two out of five contacted with a good offer should respond.

2 – Send a mail to your list

If you have a list, no matter how small, send a mail telling your subscribers you now accept direct advertising on your blog. Some of them may just be interested in buy your space.

3 – Ask your friends to share

We bloggers are inter-connected. Find out from your blogging friends if they know or have worked with some advertisers. Generally, you are going to get your friends linking you up with advertisers they have collaborated with. Remember you have a blog with low traffic.

How to charge higher.

It is one thing to know how to find advertisers for your blog and another is to be able to strike a good deal.

You did your calculations and probably came to a price. But there is something you may do to charge higher or at least, persuade your clients to accept your current price.

Add a bonus

Bonuses are a strong conversion factor. In our case, you may want to offer some more value by proposing some of the following for same price:

  1. Additional free days (He pays for 30 days and gets 30 days free)
  2. Special reduction
  3. A full-blown review of the product (This is very attractive)
  4. Social media promotion
  5. Permanent link on an existing post
  6. Etc

By adding more value to what you offer your advertisers, you pull them very near accepting your offer despite your low traffic. Just use your brain. Look around to find out what you may add to the package.

Conclusion

If you want to make some money from your blog despite the low traffic, try this method to find advertisers. It may not give you enough money to buy a house. But at least it gives you some working experience and enough to pay for your domain name and hosting.

Let me know what you think in the comment box and please save on Pinterest 😉

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Enstine Muki
 

Certified Cryptocurrency Expert, Problogger and Serial Entrepreneur

Click Here to Leave a Comment Below 10 comments
akwowe

Hi Enstine, thanks a lot for your post about sourcing for advertisers for my low traffic website or blog. I have learnt another strategy to help in monetizing my blog. I have made up my mind that on daily basis I must read your mails, and if no mail I must visit your site. I expect the next email tomorrow. Thanks.
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Rapture Godson

Thank you Enstine Muki for this great post.

I have been struggling to get sponsored content on my blog.

I believe your strategies will work.

Reply
Vince Comfort

Thanks Enstine, Great info here. Actually I’ve just been dropping figures from my head. No clear formula for how much I should charge. This was helpful. Thanks.
Vince Comfort recently posted…Music App for Freelancers and Heavy Computer Users: NewTube ReviewMy Profile

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Ryan Biddulph

Well said Enstine. Folks obsess over big traffic, forgetting how advertisers love targeted, engaging audiences. I learned this lesson from Yaro Starak; focus on humans over numbers. He made millions through a small email list. Power message here!
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Paul

What a helpful post enstine, mostly all blog that had just started blogging has this problem, how to monetize a blog and your post just made a solution. Good job!
Paul recently posted…7 Ways To Increase Pageviews For Blogspot BlogsMy Profile

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Sajid Akhter

Hi Enstine,

This is such a wonderful post. You have shared an in-depth article with great tips and suggestions. I have a pretty small site. I get around 100 daily visitors on my site. I will try your suggestion and try out the sell ads portal and see how it goes.

Thanks for sharing, have a good day.

Reply
Shamsudeen Adeshokan

Hi Enstine,

Another money making strategy revealed.

I have used buysellads in the past, though really didn’t make anything positive out of it.

Will try it out again, thanks for sharing.
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Collins Nwokolo

Thanks for sharing this wonderful piece of information online and I really appreciate it and I really hope you write more like this one.

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Emy

This blog post is absolutely amazing and just what I need.

I never knew thee was even the remotest possibility to make money from my low traffic blog. Always thought I had to average 500,000 impression to do so.

I’m saving this pin and bookmarking this site for future reference. Thanks for this.

Reply
umair ansari

Hey Enstine.

Loved how you have shown that bloggers with not big traffic flow can also make money.

Very informative and helpful.

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