How to earn backlinks in 2020 for your website and be on Google page #1

Backlinks are simply links pointing to your site from other websites. They are considered by search engines as votes for your content by readers.

Generally, the more links you get back to your blog, the higher the chances of ranking higher.

However, the sites that link back to your blog can make or break your blog. If you get links from web spam contents or blacklisted domains, that’s going to be really bad and can hurt your SEO.

You can use tools like SEMrush to keep an eye on your link progress or simply grab data from your Google Search ConsoleΒ account. Fortunately, Google has the DisaVow Tool to help them know which links to overlook.

Related: Should you buy backlinks this year for your website?


If you want a 24 hour watch on your backlinks – which site links to your blog, link status (dofollow or not), anchor text, pages linked to, etc, SEMrush is an interesting SEO and Marketing app to give a try.

Sign up for a 7-day free trial hereΒ to appreciate the value of the service.

Before sharing with you some useful tips to earn backlinks in 2019 and beyond, let’s touch a few related points;

Internal Links are important

Basically put, these are links that point to another page on the same blog. In other words, these are hyperlinks that point at the same domain as the domain that the link exists on. From the search engines standpoint, Internal links make your site ‘crawlable’

Internal links reduce bounce rate as they point your visitors to a more interesting and related articles on the same site. This leads to more time spent on site, which is another pointer to how useful your blog may be to visitors.


Link building is not link earning

Link building is your deliberate action to link your pages to external resources or pages on other websites. This is done through:

  • blog commenting,
  • guest posting,
  • article publishing on article directories and web 2.0 sites,
  • forum signatures,
  • expired domains,
  • profile links, etc

Question: Are links built natural? Share your thoughts below

Natural or Organic links

Natural links are linked earned. You just create an in-depth article and this goes on to get linked to by readers who find it important and valuable. This is the most important link type Google values.

“… The sort of links where people are really choosing to editorially link to you and not just because they are paid but because they think your site is good…” Matt Cutts

Link Bait

This is creating content for the strict purpose of tempting other web pages to link to that website. There is no specific definition of what exactly link bait has to be, as long as it is interesting enough to draw visitors and to be linked to other websites.

Dofollow or Nofollow ?

Outbound links are a way of telling search engines to “go check out what I’m linking to”

Here is what happens…

While Web crawlers are crawling your pages, each time they find a link, they will follow the link and crawl the linked page as well.

But there is a condition to this …

If the link has the rel attribute with nofollow value to it, search engines will ignore it. That doesn’t mean the link will be completely dead, though. The nofollow links still play a part in balancing up your link profile.

So while linking to an external resource, you have to decide on whether it’s a dofollow or nofollow link. But for your internal links, I’ll recommend making them dofollow.

-> Click here to read more about backlinks (dofollow and nofollow)

How to earn links naturally

Any link deliberately created by you is not natural. The only way to grow more natural links is to cause others to link to your articles because of the value it carries. Let them read the article and decide to link to it.

Many bloggers and top websites will not just link to your article because you guys are pals or you have some affiliation. It’s not something like “link to me I link to you”

Google is absolutely against some links placed on websites in exchange of something :

  • money,
  • product,
  • mentions, etc

You can go ahead and build links to your blog at your own risk. Link building is one of the many reasons so many blogs suffer Google updates. If you think you can trick Google anyhow, I can guarantee Google will one day find out how you are trying to mess around with it.backlinks

– > Networking with others and linking out to them

One of the most effective ways to attract natural links is to connect with bloggers in your niche. While discussing with my friend and business partner, Karan Singh of BloggingWays a few days ago, I mentioned that you won’t succeed as an island, and that’s true. You need others.

Once you hook up with active bloggers who share the same ideas and content as you, make sure you constantly link to their content and promote them. That will go a long way to strengthen your relationship and attract some reciprocity from them.

Must Read11 ways to create an article that attracts backlinks

– > Bottom line

Avoid anything blackhat. Don’t even let it come to your path especially when your blog is concerned. Concentrate on building useful content. Guest post on high authority blogs and comment on commentluv enabled blogs.

– > Conclusion

This is part 16 in the series to create a blog that generates income. If you have not been following up, check out the front page here

Share your thoughts in the comment box below

118 thoughts on “How to earn backlinks in 2020 for your website and be on Google page #1”

  1. Thanks a lot for clearly most of my doubts. althgough I have a doubt, I have a one page website without a blog, how can I gain backlinks to it without being spam?

  2. Back links is really the meat in boosting any website or article. And you nailed it bulls eye with this blog article of yours. Thank you so much for generously sharing your knowledge. More power to you and God bless!

  3. Hi Enstine,
    I saw your pin on Pinterest and I followed it here. I must admit that you have done a good job. Keep it up.

  4. I’ve been wondering these days what is back link heard so many ppl talking about but i didn’t know how to do it until now. Tbh being in the beauty world its not that easy to get back link to famous influencer majority is selfish …. I’m trying that commenting thing but I don’t like to comment on post that don’t grab me to read it all… I can’t fake it so I just read titles and leave I do this for hours and it annoys me only learning about blogging leads me to comment so I’m gonna take your tips and run with it in 2019 thank you

  5. Hi Enstine, I enjoyed reading your article. Full of usefulness and quite easy to read and understand.

    I love you make a distinction between earning and building backlinks.

    Most people go wrong with that because they think that if a link looks natural, then it is natural.

    But the truth it, there’s no natural link building (as per Google), but there is natural link earning, which is safe.

    Thanks for the guide, Enstine,

    Nikola Roza

    • Hi Nik,
      Thanks for your visit and comment. I appreciate you sharing.
      Yes Link building isn’t natural at all. It takes effort from link owners to use some bait to place the link on someone’s blog or simply go set up some profiles on some sites.

      Great content and relationship building are open doors to natural links πŸ˜‰

      I hope you are having a great week

  6. Hey Enstine –

    This was a great read! I am going to check out Monitor Back links. You always have a little golden nugget popping up in your articles…

    I like the advice on internal linking, as I am now updating my content strategy to build clusters that link sensibly for the main articles I want to rank for. You pointing this out is just another great reminder.

    Thanks for sharing!

  7. This exactly what i was looking for… to Earn backlinks.

    But it is not quite easy on my niche because everyone is apparently doing the same thing with me.

    But however, I’ve got to push harder. This time focusing more on guest posting.

    So, Thanks for sharing, Enstine.

  8. Thanks for nice article. Your post is very helpful for beginners and also very easy to understand. Backlinks are very important for a good healthy website. I have 550 do follow links for my website. Keep it up. Good job.

  9. Thanks for this great writeup. Building links takes a lot of time and efforts. That’s why many people rush into black hat. And this is dangerous because they may be hit by the next Google update.

  10. Hey Muki Nice post,

    I was searching for the best link-building strategies especially for Niches that’s very hard to get linked to. I must say that your strategies are not only Simple but promotes readers engagement, hence less spam.

  11. Hello Enstine,

    Thank you for sharing the great post with us. I’m new to blogging and I just want to that, will black hat techniques work for ranking factors? please guide me with your suggestion.

  12. Thanks, Erik for sharing great post backlink play important role for website its helpful to increase ranking of website and thanks to tech us which link is better for our blog.

  13. Hello Enstine,

    I appreciate your effort put the things together in this post. Actually I was new to the industry. I heard that there are 2 types of link building techniques which are popularly know as black hat and white hat. Some of them are advising to proceed with black hat with quick results and some are saying to step towards white hat though it takes a bit of time to achieve results. Could you please explain the best way. Also please guide me more about where can I get the best links which support to my website.


  14. Hi enstine Muki,

    A nice post indeed.There you told us about how to earn backlinks. Then there you mentioned some website which help you to check the website from where you get backlinks. like MonitorBackLinks.
    Then you discussed about Internal Links thats are very important for get backlinks.There you told every way which is important for get backlink.
    Maqbool Azam

  15. Buying backlinks is one of the worst backhats that results page to get ban from google. By emailing other competitors is definitely a great way to build backlink that way.

  16. Hi Estine

    Thanks for this wonderful post, your articles on backlinks keep reminding me of how important backlink building is. I have always focused on content creation more than backlink but now, I am giving these two equal priority.

    Great blog!

  17. Commenting on CommentLuv enabled blogs is one of the best way to get quality backlinks for your blog. Loved the post, man! πŸ™‚

  18. Woah Enstine !!!
    That was awesome <3 ! I loved it πŸ˜€ Good one buddy, Bookmarked this post πŸ™‚ ! Will see it if this is implemented on my blogs <3 ! Cool keep sharing such awesome content will be glad to read πŸ˜€ Thanks a lot for sharing your knowledge online πŸ™‚

    Warm Regards,
    Issac paul

  19. Hi Enstine!

    This is what I was looking for. Nowadays its tough to get backlinks. The only way to achieve backlinks is through valuable posts like this. Recently, I read that Google new update has diminished the importance of backlinks. Is this true? However, this post is awesome, clear and to the point! Thanks again!

  20. Hello Enstine Muki ,

    Thanks for sharing you thoughts on how to create backlinks.

    This guide was really helpful to me.

    Enstine I also wanted to thank you for sharing 50% off monitor backlink code.


  21. He Enstine,

    Link building via commenting is probably the most popular form of building links. The reason for this is most likely because its also one of the easiest way to do it.

    Having said that I know that for some people Google has asked them to remove some links. I know this because I get so many people asking me to remove those links from the comments, something I charge $10 for πŸ˜‰

    A couple have threatened me with the disavow tool but I’m not worried.

    There are certain things these links have in common. One is that they’re usually of poor quality. A second, and most important, is that they’re generally paid for. By that I mean that someone has paid someone else to leave comments. I would say that usually that person would leave heaps of poor comments all in a small amount of time and that’s probably what tips Google off.

    • Yes Peter,
      That’s a thought provoking comment.

      I never thought to charge for someone asking me to take down links. Now, if they created the links by dropping the comment on your blog, sounds reasonable to ask for a token fee πŸ˜‰

      Yes comment links are not as strong as editorial links. You are right about them being paid but that’s something 99.99% of people don’t see. Even the guy paying a promoter to do comment for him doesn’t seem to know he is buying comment links πŸ˜‰

      Brilliant comment, bud πŸ˜‰

  22. Hi Enstine..!!

    First of all,I would like to thank you for Writing a great piece of content on how to get backlinks naturally. But Reading your Post A doubt Pops Up in my Mind. As you said the best and effective way to build links is to connect with bloggers in same niche. My question is that how to make that links look natural? Should we just Reciprocal our Links or Should share each other post or in what way we can share Links so that it looks natural?

    Well, Thanks again . Keep writing such wonderful articles

  23. Hey Enstine,

    To get better ranking in the SERPs is not an easy job. And earning backlinks is surely the most crucial aspect for that. While having dofollow links definitely matters a lot for better SEO, but it is really tough for a newbie to earn some.

    As you said, guest blogging is an effective way to get dofollow backlinks from authority sites. Also having a combination of both dofollow & nofollow looks natural. Thanks for sharing about the effective ways of networking and link building.

  24. Hi Enstine,

    Well first of all thanks for sharing another significant piece of content regarding getting qualitative backlinks which help out bloggers to be on Google 1st page.

    As you mentioned in your post while creating links its important that one can select quality websites for link building which are relevant and having high authorities, and always concentrate of White Hat SEO fore batter blogging journey.

    Fantastic share once again πŸ™‚



  25. Hi Enstein,

    Link building is the the most important part of SEO and getting a good rank in search results. It may seem a difficult task but with proper knowledge having a good backlink rank is achievable. I personally found your post very helpful as I am a new blogger and am currently looking to build a good PageRank for my blog.

    Thanks a lot and do keep posting such tips.

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