How to earn backlinks in 2020 for your website and be on Google page #1

Backlinks are simply links pointing to your site from other websites. They are considered by search engines as votes for your content by readers.

Generally, the more links you get back to your blog, the higher the chances of ranking higher.

However, the sites that link back to your blog can make or break your blog. If you get links from web spam contents or blacklisted domains, that’s going to be really bad and can hurt your SEO.

You can use tools like SEMrush to keep an eye on your link progress or simply grab data from your Google Search ConsoleΒ account. Fortunately, Google has the DisaVow Tool to help them know which links to overlook.

Related: Should you buy backlinks this year for your website?


If you want a 24 hour watch on your backlinks – which site links to your blog, link status (dofollow or not), anchor text, pages linked to, etc, SEMrush is an interesting SEO and Marketing app to give a try.

Sign up for a 7-day free trial hereΒ to appreciate the value of the service.

Before sharing with you some useful tips to earn backlinks in 2019 and beyond, let’s touch a few related points;

Internal Links are important

Basically put, these are links that point to another page on the same blog. In other words, these are hyperlinks that point at the same domain as the domain that the link exists on. From the search engines standpoint, Internal links make your site ‘crawlable’

Internal links reduce bounce rate as they point your visitors to a more interesting and related articles on the same site. This leads to more time spent on site, which is another pointer to how useful your blog may be to visitors.


Link building is not link earning

Link building is your deliberate action to link your pages to external resources or pages on other websites. This is done through:

  • blog commenting,
  • guest posting,
  • article publishing on article directories and web 2.0 sites,
  • forum signatures,
  • expired domains,
  • profile links, etc

Question: Are links built natural? Share your thoughts below

Natural or Organic links

Natural links are linked earned. You just create an in-depth article and this goes on to get linked to by readers who find it important and valuable. This is the most important link type Google values.

“… The sort of links where people are really choosing to editorially link to you and not just because they are paid but because they think your site is good…” Matt Cutts

Link Bait

This is creating content for the strict purpose of tempting other web pages to link to that website. There is no specific definition of what exactly link bait has to be, as long as it is interesting enough to draw visitors and to be linked to other websites.

Dofollow or Nofollow ?

Outbound links are a way of telling search engines to “go check out what I’m linking to”

Here is what happens…

While Web crawlers are crawling your pages, each time they find a link, they will follow the link and crawl the linked page as well.

But there is a condition to this …

If the link has the rel attribute with nofollow value to it, search engines will ignore it. That doesn’t mean the link will be completely dead, though. The nofollow links still play a part in balancing up your link profile.

So while linking to an external resource, you have to decide on whether it’s a dofollow or nofollow link. But for your internal links, I’ll recommend making them dofollow.

-> Click here to read more about backlinks (dofollow and nofollow)

How to earn links naturally

Any link deliberately created by you is not natural. The only way to grow more natural links is to cause others to link to your articles because of the value it carries. Let them read the article and decide to link to it.

Many bloggers and top websites will not just link to your article because you guys are pals or you have some affiliation. It’s not something like “link to me I link to you”

Google is absolutely against some links placed on websites in exchange of something :

  • money,
  • product,
  • mentions, etc

You can go ahead and build links to your blog at your own risk. Link building is one of the many reasons so many blogs suffer Google updates. If you think you can trick Google anyhow, I can guarantee Google will one day find out how you are trying to mess around with it.backlinks

– > Networking with others and linking out to them

One of the most effective ways to attract natural links is to connect with bloggers in your niche. While discussing with my friend and business partner, Karan Singh of BloggingWays a few days ago, I mentioned that you won’t succeed as an island, and that’s true. You need others.

Once you hook up with active bloggers who share the same ideas and content as you, make sure you constantly link to their content and promote them. That will go a long way to strengthen your relationship and attract some reciprocity from them.

Must Read11 ways to create an article that attracts backlinks

– > Bottom line

Avoid anything blackhat. Don’t even let it come to your path especially when your blog is concerned. Concentrate on building useful content. Guest post on high authority blogs and comment on commentluv enabled blogs.

– > Conclusion

This is part 16 in the series to create a blog that generates income. If you have not been following up, check out the front page here

Share your thoughts in the comment box below

118 thoughts on “How to earn backlinks in 2020 for your website and be on Google page #1”

  1. Hi Enstine,
    First, I was attracted by the title of the post. And I read the whole post and gained some extra knowledge about linking. I knew all these, but I had a curiosity to get something new from your post.
    Great job man, keep up the good work and keep blogging.

  2. Link building is the very tough SEO task but backlink building looking very easy. While building backlink, you need to care everything.

  3. I have subscribed to your newsletter and I have landed here through it. I have been writing many posts as of now and most of them don’t rank in page 1-10 too πŸ˜› but this post has given me some information and knowledge about backlinks πŸ™‚ Thanks for sharing!!

    • First, thanks for being a faithful subscriber brother. I’m really excited to have you on board.
      I’m sure following these tips will help so just practice them.

      do have a wonderful week

  4. Hi Enstine,

    If you ask 90% of SEOs what’s the biggest task in SEO, without thinking for a second….link building top the list.

    Link building or link earning, is the most difficult task for any SEO because you can’t just keep waiting for your awesome content to get the job done on its own, y and get the link yet, try as much as possible to make it look natural.

    Matts said, “the objective is not to make your links look natural, the objective is that your links are natural”.

    In reality, this is easier said than done and it won’t happen like this for everyone. I think guest blogging as you righty mentioned is a great way to get started with link building and if done correctly, can open the doors to many beautiful things to come.

    Hanks for sharing.

    • Hey man,
      Good to see you here and thanks for dropping the comment.

      Yes links are a huge part of SEO especially where competition is tough and that’s really the toughest part of it.

      Though Google is laying it terms, everyone won’t follow it. whatever the case, let’s strive to do things correctly.

      Thanks again for being part of this post today. Do have a wonderful week bro

  5. Hi Enstine Muki,
    Your Articles / Tutorials is very helpful for me, Really, I have followed on your previously article, I have got more benefits. Today You have shared another helpful knowledge. Thanks for shared.

  6. Hi Enstine,
    I am regular reader of your blog, really you’re doing great. Earning genuine and legitimate dofollow backlinks is major part for the SEO, I also try connect with my blogger friends and gets the backlink for my blog.
    Thanks for this wonderful guide.

  7. Hi Enstine,

    You have share great information for earning back-links for the website. One thing i want to add on more in your blog. you can do content promotion for your website to rank no 1 on search engines ,because in today’s world content is king for everything.

  8. Hi Enstine
    Good approach and agree that natural back links are the most valued ones for Google .how this need creating relevant content and need patience as well. Consistansy also matters here as competition in its edge now thanks for the post

    • Hey Aziz,
      You hit the right word there buddy – Patience.
      If we are not, we will want to do blackhat and that can run us into trouble

      Thanks for being part of us today bud πŸ˜‰

  9. I have written many posts that rank on the first page of Google.

    Google likes naturalness and authenticity.

    When writing posts, it’s also good to write as if you are speaking to ONE person, and helping THAT person.

    This has been my experience!

    • Wow! Good to hear your experience Lorraine and thanks for sharing with us.

      That’s the best way to keep readers stuck to your blog – write to them πŸ˜‰

      You’ve got it cracked and one can see it from your blog posts.

      There are better days ahead πŸ˜‰

  10. Hey Enstine,

    This was a great read. I liked how you explain the difference between dofollow and no follow . These two are very important when it comes to linking.

    Also networking is very important when it comes to growing your blog. It becomes a more convenient way to build back links as well as other benefits

    Thanks for sharing! Have a great week !

    • Hey bro,
      Some of my very juicy backlinks have come as a result of connecting with some really awesome bloggers. I think it still remains the best way for bloggers to get those links.

      I’m thankful you are part of this post today man. Hope you are looking forward to an awesome week πŸ˜‰

  11. Thanks has changed now that’s the article is telling how to earn back link rather than building backlink. Thanks for this wonderful share. Recently I have been reading many top blogs where various tips is sharing about how to get backlink in a white hat way as the SEO world has changed.

  12. Hi Enstine

    Easy to read and easy to understand post.

    Your explanation of do follow/no follow made this sometimes confusing topic crystal clear.

    You are right there are risks associated with aggressive linking building strategies. It’s better to do it in a natural way such as making comments on niche relevant blogs.

    Thank so much, ENstine


    • Hi Kim,
      Hope you are doing great and thanks for showing up today.
      Looks like another very busy week ahead πŸ˜‰

      Thanks for the comment and social media shares. Very much appreciated πŸ˜‰

  13. Hi Enstine,

    When i first started out blogging, link building was the last on my mind. At the time i was learning from someone who told me that google is absolutely against back links and that i should only be focusing on keywords.

    Come to find out that back-links are as important as finding great keywords. well for a year I was going in circles and literally didn’t achieve anything with my blog.

    Thank God I know better know.

    • Hahaha that person really gave you the tip of the year. Was he/she living under a bridge?

      Thank God you’ve now known the right things.

      Hope you are set for another great week ahead

  14. Matt Cutts is really good for letting people know about the answers to the deep questions we have about SEO and ranking our websites. Great pick. I think a lot of widget based links are still really good they just say to make sure that the link makes sense instead of being something spammy

    • Hey Adam,
      Matt is the head of the team there at Google so he he represents the effort of many people πŸ˜‰

      And widget links should be used with a lot of caution. I don’t really see them as often as before.

      thanks for the input bro

  15. Hi Enstine,
    I landep up here from your newsletter I got in my e-mail and glad to read your very informative post. Your post is actually a timely reminder for me to check more details about by back links in my blog. I will have to make some change of strategy in my website as soon as possible in terms of link building.
    Once again thanks for sharing this informative post.
    Keep sharing.
    Have a great time blogging.
    Best regards
    Reji Stephenson

    • Hey Reji,
      I must say I’m glad you are on my list and thanks for following that email to this post. I’m so impressed and thanks for the comment

      I hope you are having a great week πŸ˜‰

  16. ohh that’s really cool i didn’t know it before reading this article thanks for sharing this info keep sharing..

  17. Yep building is important and it takes time although we can build it fast, but that is where quality come in.

  18. As usual awesome content once again I love it quite surprised you say this is part 16 what have been doing delving in now for consumption lol

  19. Hi Enstine,

    I use to think only creating content is bloggers work but I came to know the importance of earning backlinks by building community.

    Now I am concentrating on building community, I wasted my one year time only on creating content but never focused on building links which taught me a good lesson.

    Thanks for sharing information about earning backlinks, see you soon.

    • Hi bro,
      I have seen a lot of contextual backlinks come my way from friends. That’s to show that building relationships is a huge way to get those backlinks

      Once your friends find out great content on your blog, they will promote and link to it πŸ˜‰

      thanks for your valuable contribution πŸ˜‰

  20. Hi Enstine, This is interesting how do follow links are now back in SEO style πŸ™‚ A while back we were all afraid to allow do follow links with the Google penalties that came around. I like how the internal linking is a good SEO rank factor. It’s always wise to link back to previous posts and pages of your website.
    I am glad to see it hasn’t gotten any more complicated Enstine. Thanks for sharing this video by Matt with us too.

    • Hey Lisa,
      I remember those days when a waive of panic went through out the blogosphere. Many of us got the nofollow plugins installed but I think if you genuinely link out to content that adds value to your post, you don’t need to make it nofollow. It can only be done on sponsored content or in any case where a reward for the link is involved.

      Yes link juice can be transferred internally. While linking to previous post can help revive it, I recommend linking from previous posts to newly created content. The idea is that if your previous post already has some Search Engine ranking, linking to other related and new internal posts from it will help the new posts rank better.

      I hope you are set for a beautiful week Lisa πŸ˜‰

  21. Hi Enstine,

    Thanks for revealing the guide to me – the 21 points you’re covering. It’s awesome.

    As for the backlinks, resorting to link begging, and “networking with others and linking out to them” as you mentioned is ideal.

    To thrive in blogging, one must network. It’s quiet unfortunate I haven’t actually started effectively, but you have. So you’re one of the best sources I learn from. Still learning!

    I admire your style of trying hard to get what you need. And one can only obtain good results when he tries. It’s like “die trying”

    Getting backlinks, especially, from high PR sites is like “die trying”. But not buying them from a mediocre an SEO, who would end up putting you in trouble.

    Thanks for saving our ass with your guide bro.


    • Good again to see you here bro (except that you haven’t replied to 101 mails I sent to your mail) πŸ˜‰

      As long as search engines technology still heavily relies on content quality and links, it remains a ‘die trying’ thing brother and the worst is trying to buy those backlinks.

      You may walk away with impunity trying once. But doing it repeatedly will certainly attract sanctions πŸ˜‰

      I hope the new week is going great Francis and thanks for those beautiful words πŸ˜‰

  22. Hi,

    First of all thanks to you for a such post. The points of link building is a heavy headache for me because they are so many factors of natural backlinks. Recently I have started guest posting, besides of Comluv blog commenting and web 2.0.

    I have one confusion, Can you tell me your valuable opinion? I have seen many established bloggers created massive links (1k to 2K backlinks from one site) from their own blog from sidebar. If those links are against google, so why they building such backlinks. Is there any secret tactics?

    • Hey bro,
      Google is more for contextual links. Any other link type should be done with caution and creating a bunch of links from 1 site doesn’t really help your SEO. What’s more important are links from different unique IPs.

      I don’t think the strategy to create a 1k links from one site will help.

      Let me know if I understood your question

  23. Hi Enstine,

    I read your blog everyday and each day I get more knowledge even about list building and about SEO. You’re doing a good job man, and you helped me a lot in the tragical way of marketing online. I hope I can connect with a blogger like you in the future. Like you said in your post: we need others

    • Hi Hai,
      Thanks for being a loyal subscriber bro and I’m sure better days are ahead for us.
      Let’s keep giving. I’m always so excited to see you here πŸ˜‰

      • Hi Enstine,

        You’re giving a lot of value. That’s why I keep dropping by your blog to learn more. Thank you for being so nice πŸ˜‰

  24. Awesome post,Muki…?
    I was checking my mails and I found your mail about this post. So I decided to check this out and trust me this is really helpfull for me.
    Thank you for such an awesome article.
    Thank you ?

    • Hey Hemant,
      First, thanks for being a loyal subscriber and secondly for checking out my mail and dropping a comment on this post.

      I hope you are set for a wonderful week.

      Let’s keep giving as I’ll be checking out your post on keyword research shortly

  25. Hi Enstine,

    Definitely i agree with your all of these points. Yes, we need to build quality backlink. Days are gone when people try to play smart with search engines by doing various black hat activities. Now days, search engines are very strict about their rules. For getting higher rank on the SERP we need high quality content as well as high quality backlink!

    And, it is a good idea to focus more on link baiting instead of link building. Great point!

    Anyway, thanks a lot for sharing a very informative article with us.

    happy blogging.

  26. Hi Muki,

    Building quality backlinks that suffers not from Google’s consistent algorithm update should be the day dream of all blogger except bloggers that need to suffer the lost. Doing black SEO is the worst thing Google don’t take the chance and an aspired successful blogger should run from such.

  27. Great Tips for getting backlinks. The post is very motivational and interesting to read. Thanks for sharing this post.

  28. nice explanation by matt that widget and themes are really useful for creating back links and that are natural. so it impact our blog ratings.
    nice points muki.

  29. Good old backlinks Enstine, love them or hate them…

    I can see where people would still find this topic rather confusing. If you can believe this I still get requests from people who want to exchange links with me or I pay them to build me backlinks. I can’t believe companies still rope people into doing that today.

    I use to think well man this is so time consuming but I didn’t want to do anything I was uncomfortable doing. Luckily for me, Google eventually started slapping those sites that were doing it the blackhat way so the slow way ended up benefiting me after all.

    Keep putting out quality content and you won’t have any problem getting people to link to you. Amazing how that all works. lol…

    Great post Enstine and you’re blog is doing awesome.


    • Hey Adrienne,
      The only reason this blog is doing awesome is you and the other visitors in my community. I’m putting in place most of the things I learn from you and I’m proud to sound it loud. Thanks for sharing those beautiful tips on your blog πŸ˜‰

      I strive now towards putting out quality content and I hope I’m soon there.

      Thanks for sticking around and do have a wonderful weekend

  30. If you stay with it long enough you will start to see back linking. Scamming has never worked and today more than ever Google is punishing those who do. When I do into Alexa I see every week where I am picking up a link. The biggest mistake people make is doing reciprocal link building. If I see a site where I want to pick my website and after I go through all the steps and they request that I put there link on my homepage, I leave.

    • Hi Arleen,
      I totally agree with you The link to me I link to you stuff is bad practice. Don’t encourage it either

      Thanks for the comment and do have a wonderful weekend

  31. Hey Enstine,

    The title itself piqued my interest. Yes Natural is the way to go! Why take the risk of google finding out your stealth black hat tactics. They find out sooner or later. With that said, it will push even more to come up with unique, valuable content whether it’s through your experience or through your research!

    Great share my brotha!

  32. Hello Enstine,

    Building links naturally is quite simple. I wonder why anyone would result to black hat.

    In link building, consistency is key. If you choose to comment, for instance, keep the comments steady. Never drop 10 comments a day and simply vanish for another 5. Such action alerts Google easily to investigate deeper.

    Thanks for sharing. Please, do have a great day!

    – Terungwa

  33. Hi Enstine,

    I’m just allowing my links to grow organically, and don’t worry too much about it. I do try to provide internal links in most of my posts, where I think it’s appropriate.

    I’ve heard it’s not the number of links that’s so important, but rather the quality of the sites they come from – and, as Matt says in the video, the fact that the links are a genuine reflection of someone’s endorsement.

    • Yes Susan,
      It has really to be a genuine endorsement and than comes from people who are satisfied with the value in the content. That means we have to really pay attention to the quality of content we publish

      Thanks for showing up today and do have a wonderful day

  34. Nice article bro …

    Writing killer content truly helps in building loads of links naturally. I still remember compiling a list of differences between resistive and capacitive displays which attracted a lot of links.

  35. Once again thanks for the great share.. I got penalty in one of my site about few months ago, but with another in-depth tutorial from you i have learn my lesson.

    • Hi Olay,
      sorry to hear you were hit
      Just focus on good original content and you’ll be safe
      Thanks for the comment and do have a wonderful day

  36. Great article Enstine!

    Ah, “natural links”, one of the most difficult tasks!
    It takes time and dedication for that.

    This means writing epic content, not sacrificing readers for search engine optimization.

    You had a great idea on your series of “how to create a blog that makes money”.
    Keep up the great work, mate!

    Have a great day! πŸ™‚

    • Thanks for your nice words Erik and yes, natural links don’t come by so quick. Time and hard work are necessary factors

      Good you were here again and thanks for being faithful

  37. Hi Enstine,
    Some great reminders here on what sort of links that we should be striving for.
    It is hard to get really good backlinks, as it takes time and trust.
    Commenting is one of the best and easiest ways, then comes guest posting then time.
    Thanks again

  38. It can be a hard process gaining backlinks, but if done properly, its benifits extend beyond the link itself. By commenting on other peoples guest posts for example, you are not only creating a backlink, but you are raising your social profile, and encouraging people to visit your own site. After all, it’s visitors that are important, not links!

    • Hey Dave,
      I love your last statement – Its visitors not links. The links are actually meant to bring these visitors

      Thanks for stopping by today and leaving a comment

  39. Nice post, I have been trying hard with creating backlinks. It is not only necessary to have great and meaningful content but also we need backlinks to get more traffic. What would be meaning of your well researched content, when there are no readers.

  40. Hello enstine, beautiful article buddy. This is a great tutorial, specially for beginner’s who are not at all aware about natural/unnatural and blackhat/whitehat SEO link building techniques. Even I was not aware about some of the information you have provided with this article, eg. MonitorBacklinks tool you are talking about, it may well be quite useful in monitoring backlinks. Thanks for the share mate, I am surely gonna give this tool a try. thanks for sharing.

  41. Sup Enstine?

    You are right about that pal. When you build links naturally then you will rank better in search engines.

    Try as best as possible to remember SEO as well when writing articles by linking to other articles as you have mentioned in this post. This will help to keep your blog visitors a bit longer.

    Thanks for the awesome tips pal.

  42. Hello,

    Link building is really important to get more traffic and to get the blog/website index the posts fast enough. But during these days bulk backlinks won’t work so we need to build the backlinks naturally.


  43. Hii Enstine

    Its not easy to make backlinks. as i set my blog with domain name, now my blog have no backlinks. its only coming from hard work for unique contents and guest posts

    • That’s the best thing to do Gaurav. Don’t rush into any blackhat stuffs to quickly get links and soon fall into the arms of Google. Take time to build gradually and surely

      Thanks for the comment and hope to see you here again

Comments are closed.