The 1 Gig Every Blogger Must Do!

It’s an undeniable fact.

Every freelancer knows that once in a while the gigs pipeline runs dry.

You can’t find a gig anywhere no matter how hard you try. You return empty-handed from all your searches and pitches. Usually reliable sources yield nothing.

Nothing on your favorite job board.

No projects from your top client.

No referrals from current customers.

Thankfully, there’s a way out.

It’s an easy gig any writer at any level can do.

I’m talking about business coaching— one of the many ways of making money online.

Through coaching you can survive the dry seasons or flourish even more in times of plenty by providing professional advice to your clients. According to Statista, in 2016 the global consulting market was worth more than 250 billion U.S. dollars. That’s a lot of dough. You can have a piece of the juicy pie if you like.


By adding advising businesses to the services you offer.

In this post I’ll walk you through the basics of how to become a freelance business coach. While we’re at it we’ll also discuss how you can set up your own coaching gig fast. Before we talk about the nitty-gritty, let’s take a moment and discuss what coaching is.

A Snapshot Of Professional Business Coaching

Here’s my working definition of coaching:

Professional coaching is when an experienced and knowledgeable person partners with another less experienced person or brand to help them achieve their personal or professional goals and grow to their fullest potential. This is achieved through teaching, training, support, and strategic advice.

There’s only one thing missing from the definition. For the coach to pour out his knowledge and expertise, money must exchange hands ha-ha. The person being coached should pay for services rendered.

4 Reasons Why People Need Coaches

Why do people hire coaches in the first place?

In short, people need coaches to bridge the gap between where they are and where they want to be. This graphic from Sam Ovens who teaches ordinary folks how to make money through starting and growing a consulting business captures the gist of the need for coaching.


Let’s dig a bit deeper.

There are four reasons why people need coaches.

#1. The inability to reach their goals on their own

People (and companies) have goals.

But sometimes they find it tough to achieve them alone. So they need a professional guide (that’s you) to help them achieve their dreams.

#2. They want to reach their goals faster

Some people are already on their way to reaching their goals but they’re unhappy with their pace.

They realize that without help, it’ll take much longer than they’d like. The answer? Hire someone to speed up the process.

Donna Merrill sums it up beautifully: coaching is a shortcut past the dreaded learning curve.

#3. They want a proven system that’ll get them there

For every destination you want to reach, there’s someone who’s been there and back.

Why waste time and resources trying out different strategies to achieve your goals when there’s a simpler way? Why not hire someone who’s got a tried and tested system or roadmap to make things easier?

#4. They want to be accountable

In a sense coaching is a cry for accountability.

People want someone to check on them, support, and nudge them along as they journey towards their dreams.

3 Sumptuous Benefits Of Coaching

Coaching is such a sweet gig in 3 ways:

#1. First and foremost, you get paid for it.

That’s the whole idea, right? 🙂

#2. Second, it’s easy to start.

You don’t need any capital to start earning through giving strategic advice. The only significant investment you have to make is time.

#3. Thirdly, coaching is a marketing research lab.

You get paid to learn about your audience’s most pressing needs. How cool is that?! And, once you know them, you can develop a service or product to meet them.

John Morrow is a good example of the power of coaching.

For several years, he worked as a sub-editor at Copyblogger. Then one day he wrote a blog post and offered the Copyblogger audience coaching services.

He netted 5 figures. But that’s not all. Through intimate interaction with his audience he noticed all his clients were longing for one thing: traffic. He then launched Boost Blog Traffic now Smartblogger, a thriving blog that makes $100k+.  Monthly.

Not bad, hey.

Me, A Pro Company Coach…No Ways?!

I know what you’re thinking.

How on earth can I be a professional coach? Have people pay poor little old me for giving them advice? How’s that possible?

I don’t have credentials or a string of letters behind my name.

I feel you my friend.

Let’s say you’re a grade 4 writer on a scale that ranges from 1-10. So you can’t coach anyone, right? Wrong.

There are a couple of rungs below you.

You can certainly be a great coach for newbie writers who are at 0-1. You can help them improve their skills to level 2-3. If anything, you are the best coach for these people because you’re not too far ahead of them. You can identify with what they’re going through.

Empathy is a big part of successful coaching.

You have what it takes to become a professional coach. You just have to see what part of your knowledge and expertise you can take advantage of to meet the needs of your audience.

Don’t be scared. You’ve got what it takes to do this, okay.

4 Easy Ways To Land Your First Coaching Client

Starting a coaching service is not as difficult as it looks. Here are four sure-fire ways to land your initial clients.

#1. Send an email to your list

The first and easiest way to start a coaching service is to write an email to your audience. In your email just let them know you now offer coaching.

#2. Write a guest post

Guest posts are another way of kick-starting a coaching career. Target a blog where your ideal clients hang out. In your bio market your coaching services.

#3. Do a webinar

Another proven way to get coaching clients is to do a high-value webinar directly connected to your coaching topic. In the webinar provide part of the solution to your clients’ problems. Pitch your service as a natural progression to complete the process.

#4. Run some Facebook Ads

Facebook ads are a cheap and easy way of launching a coaching service. Decide on your budget and run ads advertising your services.

Coaching: Much More Than A Side Hustle

Indeed, coaching is more than a side hustle.

It’s a lucrative standalone business.

Many folks like you earn six or seven figures from coaching alone. Those with off-the-charts results make millions.  That’s a pretty dollar for just advising people 🙂

Even if you’re not aiming so high you should still try it because through coaching you’ll:

  • Earn decent supplementary income to keep the lights on or go for that dream holiday you’ve always desired.
  • Learn about your audience’s deep needs so you come up with ideal products or services for them.
  • Test and tweak pilot services or products and get valuable feedback on how to improve.
  • Sharpen and deepen your knowledge and expertise as you dig deep in order to help your clients.

What are you waiting for?

Go land your first or next coaching client. Things may be rocky at first. But eventually you’ll steady the ship and become a better coach.

Coach your way to the bank or beach.

It’s cool either way if you ask me 🙂


16 thoughts on “The 1 Gig Every Blogger Must Do!”

  1. Excellent advice on making money as a blogger by offering coaching services.I personally know a lot of bloggers who turned into full time coaches by offering coaching services to their website audience and I know that blog coaching is one of the best ways to make more profits by also adding value to others in your industry.

  2. Qhubekani,
    Thanks for sharing this awesome post!

    I’ve had experienced it myself even without offering real coaching services on my website. I wrote about a topic, I got this article ranked, I received (& still) receiving traffic on it. And people are reachig out to me for a coaching opportunity.

    Literally, It works perfectly! The only thing to keep in mind is that people here are desperate looking for information. And it became easier for anybody to fool others about making money online, or leading a happy life, …etc.

    If you do not have the real exact information along a very own experience, coaching here turns into scamming. And accordingly, many others may not even trusting someone says I will coach you because I’m the expert. Even if this one is a real expert, Many may not trust that as they should.

    Overall, what someone may do could potentially affects the whole industry. You’ve sheded light on important points here. Thanks so much for sharing. And please keep up the great work!


    • Hi Karim,
      Glad you found the post useful.

      I love your story about how an epic post you wrote is opening up coaching opportunities for you. That’s awesome. It’s an important lesson: value first. If you provide value to your audience it’ll be easy to pitch them successfully or as in your case, have them pitch you ?.

      BTW would love to read the door-opening post in question. Please share the link.

      Enjoy the weekend!

  3. Hi Qhubekani,

    Excellent advice on making money as a blogger by offering coaching services.

    I personally know a lot of bloggers who turned into full time coaches by offering coaching services to their website audience and I know that blog coaching is one of the best ways to make more profits by also adding value to others in your industry.

    The great thing about offering blog coaching services is that you expand your online reach by also becoming a go to guy in your industry. Not only it helps you land speaking gigs, brand collaborations and paid sponsors but it also gives you an opportunity to help new bloggers and other people in your industry.

    But getting clients or students is really hard especially when you are starting out and when you have no prior online reputation. That’s where you need to be creative and promote yourself using various promotion tactics like webinars, guest posts, interviewing other experts in your industry etc.

    Thanks for the information post keep rocking.

    • Hi Anil,
      Thank you so much for the excellent additions.

      Indeed, coaching is a great door-opener. I like your point about becoming the go-to-guy in your niche. Once you get to that position, you can get better clients and significantly raise your prices.

      Stay awesome!

    • Hi Janice,
      So glad to hear that coaching is working for you.

      If just one person ‘happily makes money from coaching’ like you then the post would have done its job.

      Thanks for inspiring would-be coaches by showing them it’s a doable gig.

      Coach on coach ?

  4. Hi Qhubekani,

    If we can help people achieve their dreams and earn money along with it, nothing like it. Coaching can be a good way to do that. The key is to find the area of strength and converting into a service which can be offered.

    Though, I think not everyone can venture into the coaching as it also needs a good empathy quotient. We need to good with people interaction along with the topic we are working with.

    – Sanjeev

    • Hi Sanjeev,
      Thanks for weighing in.

      I love the point you make about empathy. Empathy makes one a better service provider overall doesn’t it?

      See you around.

  5. Hi Qubekani,

    There are certainly tons of reasons why people search and hire coaches. The points mentioned here are indeed great.

    Personally, I never thought of offering coaching as a service, but after reading this post it makes sense to add it as part of my services.

    Thank you for this amazing post.

  6. Coaching can, indeed, be a lucrative business if you know how to do it right.

    I particularly like the point that you made about other people being below you. That gives hope to new coaches who doubt themselves.

    As a coach and consultant, I have helped many people.

    Coaching is a growing business!

    • Hey Lorraine,

      Happy the post resonated.

      “I have helped many people.” That’s heartening to hear. Yet another reason to do coaching…positively impacting people’s lives. And, IMO this can be more satisfying than the money.

      Enjoy the rest of your day coach!

  7. Hi Qhubekani, I know quite a few coaches online. It does seem to be a good way to earn some extra money. I want to hire one this year first and progress more and then become one 🙂
    I love your last point how you can sharpen and deepen your knowledge and expertise as you dig deep in order to help your clients!
    Thanks for the tips!

    • Hi Lisa,
      Glad you found the post useful.

      Good to hear you want to get started coaching. But please don’t wait too long as you ‘progress more’, you’ll be surprised much you know already that could help other people. Do give it a shot and then come back here and brag when the money starts flowing 🙂

      Thanks for stopping by.

Comments are closed.