Janice Wald

Author Archives: Janice Wald

Janice Wald is the founder of MostlyBlogging.com. She is an ebook author, blogger, blogging coach, blogging judge, freelance writer, and speaker. She was nominated as the 2019 Best Internet Marketer by the Infinity Blog Awards and in 2017 as the Most Informative Blogger by the London Bloggers Bash. She’s been featured on Small Business Trends, the Huffington Post, and Lifehack. Follow her to MostlyBlogging.com for more marketing tips and a PDF of 137 free marketing tools.

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What is Content Marketing and Why Does it Matter?

What is Content Marketing

Much has been made about finding and appealing to your target audience.

How can you find them?

Why, through content marketing, of course, and with professional online marketing tools like SEMrush suite.

What is Content Marketing?

According to the Content Marketing Institute,

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.” Continue reading