Much has been made about finding and appealing to your target audience.
How can you find them?
Why, through content marketing, of course, and with professional online marketing tools like SEMrush suite.
What is Content Marketing?
According to the Content Marketing Institute,
“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”