Websites statistics give us a concrete picture of how we are doing as a brand and as a business.
Businesses have turned to the power of the web to attract audiences, convert new customers, and increase loyalty in their current market. And web statistics have given marketers essential insights on creating strategies that increase conversion rates.
But did you know that 63% of companies state that generating traffic and leads are their top marketing challenge? And 26% of these businesses also consider managing their websites to be a problem.
The goal of any online business owner is to make money.
They travel different paths to achieve this goal for their websites. Just as long as they keep their eye on the prize, it doesn’t matter what methods or tactics they employ.
If you’re earning more than enough to cover the costs of running your website, then consider yourself successful!
On the other side of the coin are people who are struggling to turn a profit from their websites. To be fair, building a profit-generating site is no walk in the park. For them to not get sidetracked from their main goal (which is what’s keeping them from breaking through to success), they need attention to detail, organization skills, and commitment.