21

5 Alarming Website Statistics You Need to Work on Now

5 Alarming Website Statistics You Need to Work on Now

Websites statistics give us a concrete picture of how we are doing as a brand and as a business.

Businesses have turned to the power of the web to attract audiences, convert new customers, and increase loyalty in their current market. And web statistics have given marketers essential insights on creating strategies that increase conversion rates.

But did you know that 63% of companies state that generating traffic and leads are their top marketing challenge? And 26% of these businesses also consider managing their websites to be a problem.

Because of this, we give you five alarming website statistics you need to take note of, and tips on how to improve your website management today.

81% of shoppers conduct online researches before making a big purchase

Nowadays, what people research online heavily affect their buying decision. From personal reviews to pricing comparisons, consumers take all of these into consideration before making a purchase.

This behavior alone tells you how important it is for your products and services to be available online.

Search engines generate concrete results for businesses. In a month alone, Google gets over 100 billion searches, and 48% of consumers say they start their mobile research with a search engine.

Because of these numbers, it is imperative that you create high-quality content on your website.

Companies that blog 11 or more times in a month get four times more leads than the others who don’t.

Reading a blog is much like having a direct conversation with the writer. It can be candid and entertaining. It can also talk about product reviews and recommendations.

These quick reads are easy to consume and give the audience digestible information and advice. It’s also a powerful tool that marketers use to gain new leads and also create a relationship with their audiences.

When you create blog posts regularly, optimize it, and enrich its quality, you also strengthen your credibility and authority as a brand. It also drives traffic to your website and leads more people to find out about your services, increasing the chances of them making a purchase.

Check out how to create exceptional blogs here.

Facebook continues to have the most engaged users, with 70% of them logging in daily.

facebook

It is said that 72% of internet adult users use Facebook, but only 45% of marketers feel that their Facebook marketing efforts are effective.

Facebook has its marketing tools, such as Facebook Page and Facebook Ads that help you create and target your ideal audience.

Other features also include Facebook Live. Here you can stream live videos to your audience. You can also host Q&As with your fans, conduct interviews with influencers, do product demos, and even broadcast what happens behind the scenes in your business.

With the right call to action, Facebook can help generate and increase your website statistics, as well as your sales.

55% of people consume video content thoroughly

In the recent years, one to two-minute videos has taken over people’s newsfeeds on social media. In fact, nearly two-thirds of consumers are said to prefer videos under 60 seconds.

In an average week, Youtube reaches more 18+ year-olds on mobile alone during prime time TV hours than any cable TV networking.

Also, 51.9% of marketing professionals worldwide name video as a content type with the best ROI.

Because of this, you should include video contents in your website. With a high-resolution camera, an internet connection, and a Youtube channel, your imagination is your only limit.

25% of visitors leave when a site takes longer than four seconds to load

kissmetrics

Did you know that your website speed has a huge impact on how your page will rank?

Recent studies show that people care more about how fast your website loads than what they can find in it. That is why you also need to prioritize your website’s speed as much as all the content you put in it.

So how do you speed up your website loading?

One of the quickest ways to improve your website’s speed is to simplify your design. Reduce the number of components on each page to reduce the number of HTTP requests needed to make the page render. Doing this will significantly improve your site’s performance.

Visit Yslow to evaluate your site’s speed and performance. This site will also give you additional tips on how to improve your website. Google’s PageSpeed Tools also provide more information about performance best practices and automation.

Enable caching and optimize and compress your images to avoid lags.

And most importantly, choose a good web host that offers fantastic support like Hostgator or WPXhosting for dedicated WordPress hosting.

NB: This blog is hosting by WPXhosting with the following stats:

Conclusion

The key to growing your website’s traffic lies in three things: knowing the needs of your target market, knowing your campaign goals, and consistency in messaging and implementation.

Doing these things will improve your website statistics, and then you’ll be ready to take over the world.

Please share this post on social media

HOT!!!


The Secret Path To $5000/m With 1000+ banners on 1 blog! Never talked about!


Did you ever know your blog could have Thousands of money making banners at the same time?


No this is not with any banner rotating plugin.


Read this post to find out!
Christopher Jan Benitez
 

Christopher Jan Benitez is a freelance writer for hire who provide actionable and high-quality content to startups and small businesses looking to shore up their online content needs. Follow him on Facebook and say "hi" to him there.

  • I regularly improve speed of my site.

  • Sonali says:

    site speed is nowadays is most important thing to focus if your running a blog or website
    Even i notice some traffic change in my site after i optimize my site for speed.

  • Good stuff Christopher. You really see the importance of being a persistent blogger. Churning out helpful content regularly draws people to your blog and to your online businesses too. Keep at it. Blog for the right reasons. Serve people. Don’t trust your limiting beliefs.

    I have published over 1000 guest posts by aiming to serve and help, and all the traffic that has flowed my way has been a sweet benefit of persistently blogging.

    Ryan

  • Shrishti goswami says:

    wow very nice article, Great stats to know. I haven’t checked my speed in a while, something I will do. I had my site redone for that reason alone earlier this year. I know I don’t like waiting around for a website to load up. But I found out that it’s only forums that are good in that area and even those forums must have good scripts. But for website that runs ads with javascript tend to face this challenges.
    Keep up the good work

  • Hey,
    Your article is very informative and helpful. I liked the way you described everything. I will surely get back to read more of your stuff.
    Thank you 🙂

  • Hi Christopher,
    Glad to see you here and Sure I think that the website speed is one the thing which we must take care of. Besides having all the good thiong, if we website speed is too low or not making the conditions then we are out of the competition,
    Thanks for sharing such an informative post.

  • Patrick says:

    Wow, that is a LOT of blog posts. I had no idea that was the metric. We’re currently on a one blog post a week, I’ll see what it means to post that many times. Thanks for the tips!!!!

  • Patrick says:

    Wow, that is a LOT of blog posts. I had no idea that was the metric. We’re currently on a one blog post a week, I’ll see what it means to post that many times. Thanks for the tips!!!!

  • Hello, Christopher!

    I enjoyed the blog post.

    Page loading speed is one of the challenges that I was facing. Then, I changed my web host, WordPress theme, and cache plugin. It helped, though, but I’m open to more suggestions.

    Do you recommend any premium cache plugin for WordPress?

    • Thanks for the comment, Hassaan!

      As far as cache plugins are concerned, nothing comes close to WP Rocket. Aside from its caching features, it has image lazy loading, junk file cleanup, and others to help make your site load faster than ever. It comes at a price, however, but it’s definitely worth every penny!

  • Kanzinteriors says:

    Lack of information nobody can write on difficult subject, so you have complete information and skill on this topic because it is well written and good for readers.

  • mrhieuson says:

    Site speed is something I have tried improving time and time again!

  • Site speed is something I have tried improving time and time again!

    • Good for you, Lorraine! It’s important to stay on top of your site speed to make sure that your site is loading as fast as possible for the benefit of your readers.

  • Phil says:

    Awesome tips Jan…a reminder to blog more often and speed up out sites, that is something that essentially results in a lot of good things for both the site admin and the users visiting to get their needs and wants met.

  • Hi Christopher,
    Great stats to know. I haven’t checked my speed in a while, something I will do. I had my site redone for that reason alone earlier this year. I know I don’t like waiting around for a website to load up.
    Video seems to be very HOT too this year. I’ve done a few but need to do more and soon!
    Thanks for all the tips here. Conversions are key to generating money and customers today online.

    • Hello, Lisa!

      You can start by using GTMetrix and/or Pingdom Website Speed Test to get an idea on how fast/slow your site loads. The results will also show issues that you need to address to make it load faster.

      Video as a content type is always hot. If you’re not a video content person but want to convert your posts into articles, I suggest you use Lumen5. It’ll convert your posts into videos that you can edit and customize before publishing.

      Hope these help. Cheers!

  • Awogor Matthew says:

    Hi Christopher,
    I am amazed already through this post.

    This are really analytics mostly I have not really noticed or considered.
    I have always looked for a way to improve my site speed to as low as 2 second. But I found out that it’s only forums that are good in that area and even those forums must have good scripts. But for website that runs ads with javascript tend to face this challenges. Thanks for noticing us on this bro.

    Have a nice day and happy blogging.
    Awogor Matthew

  • >