Looking for Traffic? See why you are wrong!

You have been fooled! You were made toΒ believe that driving traffic to your website is the way to break into financial freedom.

You have been brainwashed. Your mindset has been twisted. That’s why you are broke!

Traffic to your blog or website is not what you need. Yes! That’s the truth some gurus are not telling you.

They want you to give them your money by purchasing their so-called magic traffic generator. There is nothing like that!

I have come across bloggers that have 5000 and more blog daily readers, yet they are still very broke.

Some have just 200 daily visitors and are able to bank $5000+ a month. What’s their point? It is certainly not traffic.

You don’t need 1000 daily visitors to make money!

People scramble every day to attract readers. They join 10, 20 and more Facebook groups. You will even find them everywhere on Google plus communities. Yet, they are still unable to pay their web hosting bills – they are still very broke.

I used to be like that! As a matter of fact, I belong to so many of these groups and communities. But that’s not the approach now. I have stopped wasting my time on many of these time-wasting groups and communities. Most of them are totally worthless.

sherman smithSherman Smith shared an important post on what to look for when you want to join social media groups. Check out his post here!

But what is the real thing to do?

I will show you in a moment!

Let me make a statement you probably have not heard or read somewhere – traffic is the result!

trafficThat’s the reverse of what we know. You are taught to seek first the kingdom of traffic. Then money will be added to you. Wrong!

Traffic is a result of the fact that you are doing the right thing. When you figure it out, people will come rushing to your blog. What then is that thing?

Have you ever bothered to ask why people visit websites? Why people read blogs?

Ok, I’m closer to revealing the meat of this post. It is simple!

Solve a problem!

That’s the magic to make money online. That’s the key to succeed even offline.

I want to repeat – going in for traffic first is a wrong approach. Why should I read your blog? why should I waste my time on it?

Your articles are generic, broad, common, etc. They don’t solve any of my problems. Why should I signup to your list? Why should I even follow you on social media?

don purdumDon Purdum in this article explained how he helped Tom, his client, grow his business. In point #2, Don helped Tom identify problems faced by his clients. I think that was the most critical point of Tom’s business.

Have you identified any problems?

Before you write your next blog post, have a moment to think. Ask yourself what problem are you trying to solve in that blog post.

If your article is not solving any problem at all, you may consider just creating and publishing it for fun. Yes, some readers might just love it for entertainment.

If you your blog is known for solving problems, readers will link to it, share your articles, follow you on social media, mention you in their publications, etc.

That will trigger a flood of traffic to your blog. Remember I mentioned earlier that traffic is the result that you are doing the right thing – solving peoples problems.

That’s the kind of traffic that can easily translate to money. 200 readers whose problems are solved are better than 5000 readers who don’t have a problem.

That’s it!

I wanted to share this short post this weekend to help deliver a piece of information I know will help grow your business. Focus on solving problems and you’ll see the traffic and money coming.

Let me know what you think in the comment box.

62 thoughts on “Looking for Traffic? See why you are wrong!”

  1. What an awesome whack on the side of the head Enstine!

    I love how you pointed out, there’s a blogger with let’s say 2,000 visitors a day, yet incredibly, they can’t or barely are able to pay their monthly hosting fee!LOL!

    The true high cost of being a self centered, non problem solving marketer. I’m starting to camp out at both Sherman & Don’s blogs!

    Because those two extremely brilliant guys, like you Enstine, bring the goods and them some!

    Your advice is so obscenely obvious, that’s it’s almost criminal to ignore your proven, long term money making advice!! Thanks man! Really good stuff!

  2. Hey Enstine,

    I’m just getting to this blog late, but I definitely agree with you.

    You know a couple of months ago I had this debate with my friend about this topic. I was trying to get across to him that it’s more important to focus on a specific target of people who’s problem you can solve, while he was more focused on how it’s more beneficial to get a lot of traffic.

    The point you made about having 200 people making $5,000 month versus having 5,000 people and still struggling to make a dollar was what I was trying to get across to him. But as you know, sometimes you just have to let people find out for themselves instead wasting time on the topic.

    I definitely appreciate the mention! You definitely have to be very specific when it comes to joining social media groups. When you have this mindset and practice it, you will definitely get more out of these groups versus joining every group that has something to do with online marketing!

    The goals in business is to figure out what you love to do and figure out how it can solve other peoples problems. That’s pretty much the gist of it!

    Thanks for sharing and I hope you’re having a great week!

    • Hey Sherman,
      Better late than never πŸ˜‰

      It’s beautiful to finally have you here and thanks for sharing your practical experience. The linked article on your blog remains a useful extention and addition to this post.

      Do keep coming up with such wonderful and linkable contents πŸ˜‰

  3. Hi Enstine

    That’s a very useful way to re-think-about the “traffic problem” and one I’m going to implement in future posts. When I think about scanning blogs I visit, the posts I tend to read are the ones that solve problems I’ve experienced in the past (or present) to see what different solutions people people have found. Joy

  4. Heloo Muki bro,

    I used to worry myself about this and I’m still bothering myself about it but not as usual. Traffic is truly money but may not be huge as people expected, but like you said; when one understand his reader, the chance of making more money than necessary is very high.

  5. Hi Enstine,

    Nice post. It’s definitely the right mindset to have.

    Even though you can make money online without solving a problem I think if more people would do as you say and focus on solving a problem first, rather than trying to generate traffic first, they’d be in a much better position!


  6. Is so wonderful reading your blog brother
    Everything read and practice to the letter has been really working for me
    talking about SEO, think you are the master
    Nice work

  7. BRAVO Enstine!

    For me, it has always been quality and not quantity! On my blog, my social media sites, and my Email list!

    You can have a Bazillion followers but where does it really get you? Are they really paying attention? Do they come to your blog and comment? Are they opting into your offers?

    That’s what it all boils down to. If I am running a business, I want my reputation to be one that is ethical and there for people. Giving them the best information I can!

    I am not impressed by numbers in any way because I’ve been around the block, and it is all about engagement. If few are engaged, then we can build our relationships, build our brand and maybe do some business.

    Thank goodness I have not been brainwashed….I had an off line business for many years and learned that quality is better than quantity. So when I was taught to chase numbers, I knew better and did not!

    Thanks for posting this Enstine, because many people need to be in the know!


    • Glad to know your brain is in place πŸ˜‰
      Your offline experience is helping you online. That’s why it’s very profitable to hang around your blog.

      The proof is your recent post about creating an awesome authority. I’ll need to tell my readers more about this awesome new term later πŸ˜‰

      Thanks for being part of my blog today and hope you are having an awesome week over there

  8. Hi Enstine,

    I was once like that before kicking off my blog consulting online business.

    You have simply shared and publish the most honest truth I have ever read online.

    Thanks Enstine , the money making professor for being a blessing to the blogging community.


    • Oh yeah SEO master
      I keep seeing you posts on google page #1 for SEO related queries
      I’ll need your tips and guides πŸ˜‰

      Thanks for making it here today and thanks a bunch for the comment

  9. Hi Enstine,

    Well, I think it looks like I’ve been brainwashed too. πŸ˜€
    Indeed, there is no doubt a lot of bloggers who are looking for traffic first. After I read this article, I knew it was wrong.

    I like your points, solve the problem. It made ​​me realize that every successful business has been built usually begins with solving the problem of some people who eventually become our customers. πŸ™‚

    I will keep this advice in mind in order to become a better blogger. πŸ™‚
    Thanks for sharing Enstine. Do have a wonderful week ahead.


    • Hey Nanda,
      Great to see you here πŸ˜‰

      You are very right! Every successful business is solving a problem. That means to succeed, you need to first find a problem to solve. More problems solved, more money earned

      Holy crab! You made today wonderful

      Have a wonderful day as well

  10. Hey Enstine,

    Whenever I visit your blog I find something remarkable and worthy to read.

    You are right, bloggers don’t need to have more visitors who just visit their blog for fun. Blog owners need to have loyal visitors who can be made only with the blog post which can solve their problems.

    If bloggers write their post just like another post then I don’t think it would be that much effective.

    Having a post with extraordinary features to engage readers in it with it’s quality and helping content should be the motto.

    Thanks for bringing this point.:)

    Enjoy your day.:)


  11. Hi Enstine,

    You are at it again. You always have something very charming to share, and I must confess, you really got so much thing upstairs. Whenever I land on this blog, I am always tempted to pause while reading and still visit other link specified link.

    You have said it all, I don’t think it can be said better than this. Truly problem solvers online always steal the show and the traffic.

    I just enjoyed this this simple but direct to the point article of yours. It has reminded me that I have to be constantly solving people problems if really one must succeed online and in blogging.

    Thank for this wonderful share, very very very informative.

    • Hey Edwin,
      Thanks for the comment and contribution to this post.
      I’m glad you are always around and I hope to see you here again and soon

      Do have a wonderful week

  12. Yet another awesome article on traffic and all the ideas shared in the post are really unique and helpful.


  13. Hi Enstine,

    This is the most powerful post I have come across on your blog and I tell you I could not agree more!

    In fact, I wanted to tweet that statement, “traffic is the result!” Because that is such a powerful way to look at it and ironically that’s the truth.

    People struggle, I have struggled spending countless hours week after week after week chasing SEO, building links in order to gain some traffic. And the funny thing is, yes traffic came but he did not yield any revenue are much revenue.

    People come to you in flocks when he didn’t know what problem do you solve. People flock towards your website when they know what business are you in and what problems can you solve for them and you cannot do that until you know what you really do!

    I have participated in commenting groups, in different communities etc. just as you mentioned although I might not have participated in as many communities as you have. But, I have invested my share of time into those activities for sure.

    That is an excellent advice my friend and I applaud you for putting this post together and to challenge your audience to think in the right direction and have the right approach.

    Have a wonderful new week!


    • Hey Kumar,
      So exciting to see you around today and thanks for the wonderful comment. I know I have a lot of exciting content over here on this blog. However, this pleases me to hear it’s your most powerful.

      You are right! If people flock to your site and find value, they will stay and even invite their friends. If they don’t find anything good, you lose them. that’s just it

      Thanks for your wonderful contribution and do have a wonderful week ahead

  14. Hi Enstine, that’s why comments are so vital to a blog too. I often get questions asked on them and it in return becomes another post after research to answer the questions. Mayura is very good at this too on his blog, he always has something to answer readers problems.
    Can we anticipate people’s problems though?
    Thanks for sharing this all with us Enstine. Hope you are enjoying the weekend.

    • Hi Lisa,
      You are very correct
      Commenting is a big way to interact with readers and know what they want. A simple comment can open up to a whole engaging blog post and engagement. That can help anticipate people’s problems. I think that’s what makes a good blogger – being able to anticipate people’s problems.

      BTW, how are you this week?

  15. One very problem I see many content writers make is trying to target all audience. They really don’t know or figure out who their next blog post should address.

    That only one reader with a certain problem to address in their next blog post; and the moment you can not identify what your reader look like – his problems, wants, desires, concerns, worries etc

    Your content will target everyone; when you point your gun at no one, you hit nothing.

    Thanks once again Enstine for coming up with such a valuable lesson to take home.

    • Hey Shamdudeen,
      I like that phrase – when you point your gun at no one, you hit nothing. There is therefore need to target someone in your articles as you put it.

      Thanks for your comment and participation in this post bro

  16. Well said, “200 Visitors with problem is far better than those 5000 peoples who’re not in sake of getting their problem solved or else they don’t have a problem either to be solved”.

    Traditionally, traffic is the main problem the 90% bloggers found and perhaps people just by helping other can be able to build trust. I’d really love to know somewhat more about traffic generation or driving traffic, either.

    Won’t you?

    Perhaps, thanks a lot Enstine Muki for the great contribution, again πŸ˜€

    – Bishal Biswas

    • Hey Bishal,
      Thanks for the comment and the shout out you’ve made on your linked post. So much appreciated.

      Everyone need quality traffic right? The first step at generating traffic is to identify their problem and provide solution. That in itself will be a huge attraction! It makes you grow naturally πŸ˜‰

      Anything to add?

  17. Hi Enstine,

    I love this message because I’ve applied the same mindset to my new blog. My old blog did serious volume, and I certainly built up a nice lifestyle from my blogging proceeds yet I had to generate some gaudy numbers to see results, and it didn’t have to be that way.

    These days, I’m building every post around my domain name, title, tagline, and through every element of my blog. I no longer try to get numbers, or reach some imagined end point, where I’d have “made it”, traffic wise.

    As Seth Godin said, I try not to get more readers; I simply write for the readers I have already. My readers want to retire to a life of island hopping through smart blogging. Knowing this, I write for them each and every post.

    I use a bit of SEO but more than anything I focus heavily on staying strictly on topic, sharing in the right spots, using hashtags, and most of all, commenting only on relevant, authority blogs, like yours.

    I know building friendships with fellow bloggers by helping them out, promoting their stuff and leaving comments like these on their blogs is win-win for all involved. We benefit one another, and this benefits our targeted audiences, and neither party has to generated as much traffic because we both help each other generate targeted traffic.

    Thanks for the important share Enstine. More new and veteran bloggers need to get this message.

    Tweeting in a bit.


    • Hey Ryan,
      No doubt you’ve gotten the right edge of things. knowing your readers and what they want is a key point. What’s left is to focus on meeting their needs πŸ˜‰ A few readers who find value and are ready to appreciate your efforts are better than a flock of jokers.

      Your new blog is surely on a good footing. The direction is fruitful and your banding is unique. Great job and thanks for connecting and engaging πŸ˜‰

      Better days lie ahead

  18. Hi Enstine,
    Many newbie bloggers enters into the field of blogging in order to generate money. They don’t know how to reach their target audiences and as a result most of them fail to succeed. Unless and until we can provide something valuable to our visitors it is very difficult to make a place in this blogosphere. Thanks for your suggestion.

    • Hey Aun,
      I like your last phrase. We need to be able to provide value that solves a problem to be able to make a place in the blogosphere

      Thanks for the comment and hope you come around soon

  19. Hi Enstine,
    This is the first time I have visited your blog, but I will definitely be back.
    The number one answer to the question – ‘What are you struggling with most online?’ is ‘I need more traffic!’
    Well before you have traffic on tap, you need to be sure that what you are offering the readers is valuable. You could have all the junk traffic in the world, and not make a penny. Like you say, your website or product needs to help people by solving a problem, only then is traffic required.
    And not any old traffic!
    Highly targeted traffic is needed, and it needs to be sent to a high converting funnel, only then should you worry about getting LOTS of traffic.

    Thanks for your great post.

    • Hey Brian,
      Good to see you here for your first time and thanks for dropping a comment. I’m so glad to hear that you’ll be back. We definitely can be good friends πŸ˜‰

      Thanks for your excellent contribution to this post. Will be back on your blog again this week πŸ˜‰

  20. Hi Enstine,

    Your advice is spot on my friend.

    You should always have an end in mind BEFORE you start writing a blog post.

    And that end should ALWAYS be to server your market!

    Also, looking for traffic is no fun. When you stop trying to get traffic, and start serving your audience, traffic will naturally flow to you. πŸ™‚

    Have an awesome weekend!

    • Wow Kerry I love the last phrase of your comment. Most of us are doing just the reverse ad that’s why we don’t get required results.

      We have to focus on serving our audience. Once they get the value, they’ll keep coming back and telling others about us.

      Thanks for the engagement this weekend Kerry πŸ˜‰

  21. Enstine,

    You hit the nail again. I read Sherman’s post (which was great) and you’re right, alot of those groups ARE a waste of time. I think people just go to them because that’s what they’re “told” to do.

    They also brainwashed into thinking that you do need 5,000 subscribers to make money … well like you said, those people with 5,000 can be making no money at all. It all comes down to your monetization strategy really and not the size of the list.

    In your “Have you identified your problems?” section, I had to laugh because I’ve made that mistake. I put out content that when I went back to it weeks, months later, didn’t really help solve any problems. I was just publishing for fun … or to maintain my publishing schedule. But now I’ve changed all of that and I’m more about solving problems that people have.

    Like you said “If your blog is known for solving problems, readers will link to it, share your articles, follow you on social media, mention you in their publications, etc.” Thanks for the great post. Have a great weekend.

    – Andrew

    FYI. you made an error with this article and put you your. I corrected it in what I quoted but just wanted to point it out.

    • lol that errors simply shows I’m human and thanks for pointing it out. I’ll have to correct it right away

      Meanwhile, you are doing just like me. I take time to read some of my past articles especially those written in those early days. It appears I was just doing some experiments.

      Things are changing – I’m now trying to add more value in my articles.

      Thanks for the comment, engagement and pointing out the error which I never noticed until now πŸ˜‰

  22. Hi Enstine,

    I know there hundreds of useless groups in Facebook which waste your time. I mean their members don’t care about what others are saying or sharing. They only care about their own spam (copy and paste links). Such groups are nothing but time waste, instead spend your time on finding active groups where you can create engagements and leverage real audience to your website. I also feel if you share something useful even its not solving any problem, people would love to subscribe you and visit continuously.

    • We are learning our lessons from these groups Pankaj and it’s high time we started leaving them and focus on what works.

      Yes, if you have real value on your blog, people will signup for more. That’s how it works
      Thanks for the engagement this weekend bro

  23. This is one of the most epic post of all time. And I cant agree more with what you have just said in this post.
    I myself started building website in 2010 and I have tried so many different sites, but the ones that were problem solving oriented have always proved to be the ones crushing it.
    Right now I always try to educate myself in a way of sounding like an expert (to a certain level) so that when I dropped a post, it is actually helping someone out there.
    How did I discover this?
    few year ago, I started a website to teach people how to use a specific CAD software, and I was amazed how the traffic just grew from zero to 7k/day in a matter of months.

    I since have seen more than 500k visits on the website with a bounce rate of ~50% and an average time of 4min on the website.
    Make me proud to say, I have taught many people in 1.5 years than a traditional teacher will all his life.

    PS: Recreational type of content work also the best, we have many funny video/cat video websites out there having horrible traffic lately, you can notice them all around the place on facebook. But I dont actually know how the monetize these type of sites, since Im am sure the Adsense CTR will be very low for these type of site

    • Wow! thanks for taking the time to share your experience and adding more meat to this post Bard. Excellent stats you shared there and yes you should be proud you did a good teaching job within a short period πŸ˜‰

      Yes I have seen those funny sites going quite viral. People love entertainment. I think their main source of income is ads and most of those sites end up flipped for a huge junk. Don’t ask me what the buyers do after buying πŸ˜‰

      Thanks for the warm engagement this weekend

  24. ya enstine i completly agree with you blogging is some what helping a real doubt or problems instead of getting fake page view people thinks that Just sharing their site on social media will boost their earning Helping makes a Blogger successful Great article and one of the your dialog is Key for me traffic is the result.

  25. You are writing this out of experience because I am going through what you wrote about. A number of these communities are just useless.

    I always look to solve a problem when I write and hope to also share my experience just the way you sharing yours here.

    I look to follow your strategy and great write up, keep it up boss.

    • Hi Yemi,
      that’s the right approach – solving problems and sharing practical experience.
      Keep up that track and you’ll soon see good results πŸ˜‰

      Thanks for commenting and have a wonderful weekend

  26. Hey Enstine,

    This is spot on. What wonderful advice…

    Too many bloggers write for the sake of writing. That’s fine. Writing is fun! And I know, for me personally, writing is cathartic.

    But if you’re wanting to gain traffic and make money? Writing for the sake of writing won’t cut it. You need to give the reader something they need.

    Maybe they need a good laugh. Write something funny.

    Maybe they need to know how NEW TECH GADGET XYZ works. Write a post explaining how the gadget works.

    Maybe they need to know how to increase blog traffic. Write a post with tips for getting more blog traffic.

    But writing just to write? Unless you’re so talented anything you write is gold, this is a strategy which will disappoint you.

    Keep up the great work, Enstine…

    • Great comment and adding more meat to the post Kevin.
      People have problems and the way out is trying to provide solutions to those problems. We just have to think! There are problems everywhere looking for solutions. The more solutions you solve, the more money you make.

      I hope you are having a great weekend Kevin

  27. You just solved MY problem Enstine! Thank you. So simple when you know the answer.

    I’ve just spent hours trying to find graphics to use on one of my crafting blogs. If someone had the answer to that problem they would have an instant subscriber.

    Now I need to find a problem I can solve.

    • I’m so excited to read this comment Catherine. It makes me feel so fulfilled in this post πŸ˜‰ It’s a great weekend and I hope you are having fun over there πŸ˜‰

  28. Hi Enstine Sir,

    Fabulous! Truly Fabulous!

    I am often amazed at your way of writing. Don’t get offended please! I know I say this everytime, but I just can’t resist myself from writing this along with the fact that I am always in short of words to describe how beneficial your posts are.

    Coming to the post, you have truly described what real traffic is, the reverse of what we think. Your post has changed my goal from 1000 daily visits to 100 engaging daily visits!

    I think this post is relative to your analytics ebook which you’re offering for free. Both prove the fact: User Engagement also has worth!

    There is a thought which makes me wonder. How come are you able to generate so many useful tricks without a trace of black hat? That’s what we call a true entrepreneur! πŸ™‚

    Have a nice day!

    • Very attractive comments Yashraj πŸ˜‰
      I’m really impressed and just short of words

      Well, I hate blackhat methods and never done them before. Their results are short-lived so why go in for them?

      I hope to get to you more personally one of these days

      Do have a wonderful weekend

      • Hi Enstine,

        Thanks for the appreciation! Glad to see a PRO appreciating me!

        Yes, you’ve said it right about black-hat methods. Of course, they are not good in the long run!

        I will surely be here to comment on your latest updates!

  29. Hi Enstine,

    Loved your post!

    The problems people are having in my opinion are deeply rooted in their understanding of what business they are really in. I love the word “really” because it forces us to stop and think for just a moment.

    You’re not in the “I sell my products” business or I sell … business.

    You’re in the I solve … problem for my customers, business.

    Yet, it’s a little more than that as I shared in my article. It’s the ability to see past the obvious. It’s learning how to stop thinking like a business owner, marketer, or sales person and instead learn how to start thinking like your reader or consumer.

    When you buy something, it’s never for the purpose of buying something. You buy groceries to survive, go to the home improvement store to fix something or add something of value to your home… But that’s obvious! Go deeper and peel the onion back a few times and find the magic spot!

    Sherman’s article you referenced was an awesome one as well! I’m in some social media groups and I got exactly what his point was and it was eye opening. I hope your audience doesn’t just take our word for it, jump over and read it.

    When you know the real business you’re in and the real problems you solve, you will start gain clarity and focus. Then, you will be able to execute at a completely different level and attract the audience who resonates with you.

    Enstine, I love that you mention it’s not the size of the audience that’s important, but the right audience. Now, what if you could keep getting more and more of the right audience?

    I stopped listening to these “suppose” experts a long time ago. I knew a few who struggling themselves and they were just out peddling their stuff hoping to make money. They are wolves in sheep’s clothing.

    Great post Enstine. Thank you for including me!!!!! Hope you have a great weekend!
    ~ Don Purdum

    • Hey Don,
      I was just about kicking out when your comment dropped. That was quick and you almost created another post in this one πŸ˜‰

      You see, there are two key points in your comment I’d like to underline here:
      1 – Know your real business
      2 – Know the real problems

      This will help stop guess work and lead you to the real path and once you grab this, growth is inevitable. Yes, it’s not really about volume. It’s about value but if you grow in volume and and value, banks will be running after you.

      I figured out 99% of most on social media groups are doing the same old thing – paste their links and expect some magic clicks. Who will do the clicking? Looks a waste of time to me. However, there are some few groups that are made up of attractive individuals who know what it means to engage. Such groups are worth the trouble.

      You and Sherman have shared such important posts and I think readers of this article will click over to discover their worth.

      Thanks for the engagement today and do have a wonderful weekend. I’m set for one too πŸ˜‰

    • Hey Enstine
      Yet another helpful post about Traffic
      Many of New blogger try to get only traffic but they don’t focus on bounce rate which led their blog to go down in search engine and hence low traffic.

      From you i had learned that to make money we didn’t need 1000 traffic but what we need is targeted quality traffic

        • Even When i was new i wasn’t aware of Bounce rate and i was using blogger

          You suggested me to rely on Google Analytics Score from that day i had started focusing on this things which helped to make some good money as well as traffic

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