Nowadays, more and more consumers are using mobile devices. For some time now, mobile traffic has surpassed that of the desktop when it comes to online activity. As a matter of fact, 52.2% of web traffic worldwide comes from mobile devices.
That being said, websites that aren’t mobile-friendly these days will lose a lot of visibility, traffic, and exposure. Any business that wishes to succeed in today’s market will have to focus on consumers who prefer to browse the web by using a mobile device. However, customer satisfaction isn’t the only factor that will impact websites that aren’t mobile friendly.