Elaine Bennett

Elaine Bennett is an Australian-based digital marketing specialist focused on helping startups and small businesses grow. Besides that, she's a regular contributor for Bizzmark Blog and writes hands-on articles about business and marketing, as it allows her to reach even more people and help them on their business journey.

6 Digital Marketing Tactics that will Help You Retain Customers

by

Boosting your customer base is important. However, what happens when a customer makes a purchase on your site for the first time? How many of these customers come back to you to make another purchase?

Statistics say that retaining loyal customers is more profitable than attracting new ones. Loyal customers keep coming back to your store, boosting your profits. Above all, they’re your biggest brand advocates.

As long as they’re satisfied with your products and customer services, they will share the positive word of mouth and create tons of valuable user-generated content.

Read more

7 Strategies to Effectively Combine PR and Social Media

by

A few years ago, public relations were often combined with traditional marketing channels. For example, PR professionals published PR releases in print or gave statements on air. However, with the evolution of digital marketing, especially social media, the public relations landscape has changed.

Here is how social networks have disrupted PR, as well as a few tips on how to establish a balanced marriage between these two strategies. 

Read more

Social Media Giveaways: Everything You Need to Know to Launch a Successful Campaign

by

The beautiful thing about social media management is that you can use it to promote your business in a number of ways, and attract people towards your brand without invading their privacy or cluttering their inboxes.

Social media management is a part of a pull marketing strategy, and even though you should invest in social media advertising as well, you should primarily use it to “pull” people towards your profiles, and inspire them to follow the links to your landing pages and content.

Read more

How to Optimize Your Website for Mobile

by

Nowadays, more and more consumers are using mobile devices. For some time now, mobile traffic has surpassed that of the desktop when it comes to online activity. As a matter of fact, 52.2% of web traffic worldwide comes from mobile devices.

That being said, websites that aren’t mobile-friendly these days will lose a lot of visibility, traffic, and exposure. Any business that wishes to succeed in today’s market will have to focus on consumers who prefer to browse the web by using a mobile device. However, customer satisfaction isn’t the only factor that will impact websites that aren’t mobile friendly. 

Read more