Google Analytics is a fantastic tool for website owners – from small sites to huge e-commerce or Government organizations. It’s an excellent source of useful information about your site visitor trends and behavior.
However, following recent updates, Google stopped showing the majority of the keywords that are driving your organic traffic. That’s the frustrating area with Google Analytics.
The famous keyword not provided issue!
If Google won’t show you what you are currently ranking for, how can you improve your search engine rankings. For the most part, these “not provided” keywords drive the most traffic to your site.