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6 Practical SEO Expert Tips For Attracting Website Traffic

seo expert tips

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If you don’t follow SEO trends and tips, and your site lags behind the competition in terms of optimization and keeping up-to-date, you are in trouble.

As search engine optimization is all about making you show up in search results, ignoring that or getting it wrong will practically make you invisible for potential customers.

If, on the contrary, you do everything right, this will result in increased traffic, more leads, and, naturally, more sales.

Unfortunately, SEO ranking factors seems to have undergone numerous changes in the span of a few short years. This basically means that what worked a couple of years ago is no longer relevant. Let’s look at a few expert tips which will give you insight on what will do the trick in the current year.

1- Work On “Almost There” Posts

If you take a good look at your posts, you might find out that many of them almost rank well. Check which phrases rank above 10 and make sure you rework the posts that contain them. Expand your content, adding detailed descriptions, examples, pictures, anyting that might add to overall page quality.

Do this kind of revision every couple of months, so that you don’t fall behind on optimization by missing new Google criteria for relevance.

If you do your best to improve the quality of your posts, you are quite likely to include many keywords in a natural way, without overdoing it, or trying to cram. (You can find a huge list of tips on how to do so here.)

Think about what would make you proud, then put it on the page for the world to see. Chances are that is going to make a massive difference and improve the quality of your content in leaps and bounds.

Recommended: How to discover good keywords using Google Webmaster tools

2 – Discover Video Potential

Don’t forget that quality always comes before quantity. You might have an incredible number of indexed pages, but shallow posts will hardly attract and maintain traffic to your page. Get rid of superficial or scarce information that is more likely to hurt your ranking than add value to it.

Focus on engaging the visitor with meaningful information. A great way to do so is by creating and adding video materials. Check out this article on the power of video to boost website SEO.

Videos will make visitors feel they are interacting with the site and you have a lower risk of losing traffic due to the fact that people are bored with a post.

It is much easier and quicker to fast forward a video, which is a couple of minutes long, than to read the transcript equivalent, which is likely to be several hundred words. Not everybody has the time and patience to read that.

Recommended: Why you need videos in your content promotion strategies

3 – Dust Off Existing Content

search engine optomization

It is very important to watch out for disposable, once-off information that is relevant for only a short time. You might be surprised to find out how much it can hurt your SEO, if not taken care of. Audit your existing content, work to optimize and update it, then let it circulate.

Analyze your gaps and omissions and create new stuff that will fill the voids. Make sure what you create meets business and audience needs, so that you don’t waste time on useless fillers. Do your best to prolong the newly infused life into your site pages by employing images and video, where applicable.

Update the information you are posting and let it reach as many places as possible, such as social media, customer e-mail addresses, business associates etc. Spend a couple of days focusing on publishing, promoting and putting your message across. Use both free and paid media to aid you in your efforts.

4 – Engage Users

Engage Users

 Whether you decide to rewrite existing posts or create entirely new ones, focus should be on engaging users. Probably the most important step is to organize the content in an easy enough way to read, by paying attention to formatting. Your paragraphs, whitespaces and images should come in the right places to facilitate user experience.

If you are going to include links and offers on your page, do pick those which are completely relevant to the information at hand. Your page bounce rate depends entirely on whether the content you are offering answers a user’s query and provides desired additional information that might be of interest after reading what’s on the page. You can easily achieve this by providing related LSI keywords that will intrigue the reader and keep them engaged longer.

5 – Breathe New Life Into Old Posts

Don’t be so focused on writing new stuff that you never go back and review the existing one. Information can easily become outdated, thus rendering valuable articles obsolete, for lack of a tiny update. Don’t make this mistake. Making an outdated post relevant again is not a difficult task.

First you need to check the facts and see what is still valid. Then replace any photos and imagery that look old. Next optimize titles and paragraph headings in accordance with the latest SEO rules. Create or add an adequate number of keywords, descriptions and title tags.

See to it that no broken links are left on any page and proofread for typos or other mistakes with the fresh eyes of not having seen the text for a while. It’s amazing what a difference following these steps can make to your posts.

Recommended: How to bring massive traffic to your existing posts

6 – Build Useful Stuff 

If you have a brand and get mentioned by someone, do reach out in cases when they haven’t provided links to your website. You can find a useful resource on link building strategies at https://searchengineland.com/organic-traffic-link-building-small-businesses-269353. Organic traffic and links are extremely important to desired ranking results, don’t miss out on opportunities for building a strong foundation in relation to that.

Another great approach is to build a useful piece of software that is valuable to your customers and you provide it for free. This is an awesome way to ensure loyalty. At the same time, reaching out to promote such a tool will result in additional number of links, pointing to your website.

I hope these expert SEO tips help you boost your natural traffic. Let me know what you think in the comment box.


NB: My eBook Affiliate Marketing for Bloggers is available for $17 only. See details here

ABIOYE Ejiofor
 

Writer, Blockchain research and Tech enthusiast.

Click Here to Leave a Comment Below 14 comments
Anurag

I loved the 1st Guide the most. Updating content on the existing posts does the wonders I’ve noticed. Thanks for sharing your useful views over SEO. Would appreciate more such content

Reply
Inksplore

Hi Abioye,

Very informative post, it covers very fundamental tips to improve the overall seo of a blog or site. The point number 2,3 and 6 are extremely important. This is because a lot of blogger are still not familiar with the power of video content and how efficient it is to attract and retain the traffic. Next, as the google updates its algorithm it becomes important to re-evaluate and improvise older posts so that they don’t have negative effect on the ranking. At last blogging is all about providing the value to the audience to address their questions or requirement which helps to earn their loyalty and increase the brand value. Thanks for sharing the post.

Reply
Gisah Arte

I really enjoyed your tips, how to engage users and improve the quality of the posts and fundamental. Thanks for sharing these tips, I will apply some in my projects to improve my positioning in the SERPs

Reply
Stella

As you said, user engagement is the one of the top most priority tip, help customer by reaching them and explaining them about your product. Excellent post Abioye.. keep going!!

Reply
Moss Clement

Hi Abioye,

SEO is an important element for search rankings, and if done correctly, it increases your chances of ranking high in SERP. I like the idea of “breathing new life into old posts.” This strategy helps you add LSI/relevant keywords in strategic areas of your old post to boost visibility on search ranking. It also make possible for you to increase the length of the post, as Google now prefer longer content.

Reply
Shubhmeet jaggi

Hey
Thanks for posting such a great article.i just started blogging and i really need some information about the SEO and this post is really helps me a lot. Please keep sharing such a unique and informative article.

Reply
jewelry candles

Excellent tips, Abioye! The 5th one “Breathe New Life Into Old Posts” and 6th one “Build Useful Stuff” are really interesting. We also need to incorporate video in SEO. Thank you!

Reply
Nikola Roza

Hi Abioye, i enjoyed your post, it served as a reminder for me to go and update one article that’s sort of jumping between the top page two and the bottom of page one.

Here’s what I’ll do:

1. I’ll add several paragraphs of new content. It won’t be keyword cramming as it’s something that naturally fits. It’ll flow great and make my posy significantly more useful.
2. I’ll replace several ugly images with better ones, and I’ll optimize them better, as the way they are now, I thank God nobody can see my alt tags:)
People would think- and he does SEO for a living?
🙂

3. I’ will send two keyword-rich internal links to push my page up.

These tree steps will hopefully get me to spot fifth or fourth. After that, is my descriptions job to get me those clicks.

Thanks and have a nice day!

Reply
Nikola Roza

Hi Abioye, i enjoyed your post, it served as a reminder for me to go and update one article that’s sort of jumping between the top page two and the bottom of page one.

Here’s what I’ll do:

1. I’ll add several paragraphs of new content. It won’t be keyword cramming as it’s something that natualy fits. It’ll flow great and make my posy significantly more useful.
2. I’ll replace several ugly images with better ones, and I’ll optimize them better, as the way they are now, I thank God nobody can see my alt tags:)
People would think- and he does SEO for a living?
🙂

3. I’ will send two keyword-rich internal links to push my page up.

These tree steps will hopefully get me to spot fifth or fourth. After that, is my descriptions job to get me those clicks.

Thanks and have a nice day!

Reply
Mavens

Thanks for providing the useful information.

Existing content dust off and updating the new content related to topic will help to get better positions in SERP

Reply
TechCentrica

Hey,

Thanks ABIOYE Ejiofor for sharing the information. I find this article and the way you have described in step by step that how to increase traffic on your website. It is very informative for us.

Thanks,
TechCentrica.

Reply
Akash Srivastava

Excellent tips, Abioye! The 5th one “Breathe New Life Into Old Posts” and 6th one “Build Useful Stuff” are really interesting. We also need to incorporate video in SEO. Thank you!

Reply
Aron smith

this is great post. its very difficult to Better keyword research is also important to make sure that you are targeting the things which are approachable.

Reply
Bhawna Kaushik

Hey Abioye,

Great post. I have added and updated one of my old post. It was ranking at 7-8 spot and after the update, it is now ranking at the 4-5 position which resulted in better traffic.

Better keyword research is also important to make sure that you are targetting the things which are approachable.

Thanks for the update
Have a good one 🙂

Reply

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