Top Tips for Running a Successful Video Blog

Every day there are fewer and fewer people who do not have their own video blog. This is because everyone can not only share video content of a different nature with users, be it funny videos that are so popular, informative, or educational videos, but also make money blogging.

Regardless of what you do, who you work for, what your hobby is, it is available to every Internet user around the world. However, since it is very popular, it creates a huge problem for aspiring bloggers who are starting this business because not everyone succeeds.

Among the huge amount of material that is on the Internet, you can find a lot of video blogging tips and tips for bloggers. Despite this, if you have already started blogging, then you must have encountered a problem with engaging the audience.

You can find creators who can make videos that are much better than yours, that are funnier, smarter, or more creative than you. Everyone is fighting for their place in the sun. That is why it is necessary to be guided by any available means to boost engagement.

Other factors can affect the success of your blog. In this article, we will talk about what it takes to have your blog show excellent performance.

Where to post

Mic and Laptop

First of all, if you are a beginner, then you need to choose a place where your activity will unfold. At the moment, YouTube and Instagram are becoming the chosen platforms for many users.

However, it is worth understanding that you will have to put in a huge amount of effort to make yourself visible since there are a huge number of recognizable faces that are loved by a huge number of users. If you decide to start a YouTube vlog, then be prepared for the fact that you have to work hard to please the viewers.

The second option has recently become a platform for video content. Until recently, this app was used exclusively to post personal photos and share them with friends. However, now we are seeing the emergence of a huge number of influencers who find their audience on this platform.


Woman on filmset holding a camera with monitor screen attachment

Long gone are the days when you had to spend a lot of money to find and buy the best equipment. Thanks to the advancement of technology, some smartphone manufacturers boast that their phone cameras can compete with professional ones, and sometimes they are even better.

If you do not have the desire and money to buy expensive equipment, then invest in a smartphone with a high-quality camera. However, in any case, you will need to take care of buying a microphone to ensure good sound quality.

If you’re not happy with the sound quality or need some adjustments, you can always use an audio editing software to fix things. In addition, a tripod, as well as lighting equipment, are mandatory.


A woman using a computer

If you have a high-quality camera, then this is already half the battle won. Right now, you won’t surprise or attract anyone if your video isn’t edited properly. This is an important criterion because it is during this process that many bloggers can create a video that attracts the attention of more viewers. To do this, you need to know about various tricks that can please users.

Fortunately, at the moment, you can find not only video editors that you need to download to your computer, but you can also edit videos online. In addition, if you do not have any editing skills, then you can find clear and simple programs and tools, while advanced users can use professional programs.

Screen capture

The topic of many bloggers is informative and educational videos in various fields of knowledge. They are especially popular when users do not know how to do something. They turn on YouTube to find a video that explains in detail how and what to do.

If you want to make videos in which you explain how to do something on a computer, then the best thing is to use screen recording software, like Movavi Screen Recorder, Camtasia, Debut Video Capture, etc. This is convenient because instead of a thousand words, you can show the audience how to act in a given situation.

Recognizable style

Filming Cooking

Some authors fail to achieve recognition and popularity for the reason that they do not have a recognizable style. When you have features that users recognize you by, this has a positive effect on the growth and success of your blog.

Someone has a recognizable name, someone has a funny slogan, and someone has recognizable music at the beginning of the video. Many people use a thumbnail maker to create unique intros that will be specific only to their channel.

There are no restrictions on what features you can use to get users to recognize you. At first, it will be difficult for you to come up with something special. However, over time, you will find or come up with something unusual that people will easily remember.


Person holding white stylus

One of the things that makes successful bloggers different is that they post new content regularly. If you upload videos every six months or a year, then success is out of the question. To post videos regularly, you need to have a plan with topics that you can cover that will be of interest to your subscribers.

In order not to forget to upload something new, you can schedule YouTube videos. In addition, you must warm up the interest of users before the release of new publications. To do this, you can use social media accounts, where you will talk about the release date of the new video, as well as what it will be about.


There is no single secret as to why this or that blogger becomes popular. Everyone involved in creating a video blog finds his recipe for success. However, there are general tips that can lead novice bloggers to the right path.