How to get more email subscribers from your blog with no increase in traffic!

Your email list is literally your best source of traffic and income online. That’s why questions on how to get more email subscribers are most-asked by website owners and bloggers.

Most online entrepreneurs have understood the remarkable value in a big list so every day, they break off their comfort zones, in an effort to add new members to their lists. But as we all know, it’s not without difficulties.

Generally, the more your traffic, the more subscribers you get. But this is not true in some cases because some websites lack the right elements to attract subscribers.

How to get more email subscribersWe are told to offer some irresistible free gift so that our readers will submit their email addresses in order to access the offer. But that’s not enough.

Sometimes you have an awesome free stuff but the way you call the email submit action from your readers is the stumbling block. Here are the most common ways to capture leads using your blog;

  • Have a signup form on the sidebar: Ok this is the old school method. It’s already hitting its limit as most marketers see very little or no results with it
  • Add a signup form below content: Well, this is still getting some results based on the power of your call to action
  • Using Popups: Evidently, this is the most used method to build a list today. Contrary, it is the most annoying that can at the same time keep your readers away for good. People get pissed off when some popup window from no where jumps before them while reading. This interruption is most often considered to obfuscate smooth comprehension of content. And once it happens, some readers simply click off.
  • Content Upgrade: This happens to be the most recent way to build targeted lists. This allows readers to get the same content they are reading in different format or get something highly related to the page they are on. Content upgrade has proven to be very effective and can grow your list so quickly.
  • Feature Box: That’s the magic and madness of list building. See details below
  • Sumo Welcome Mat: If after doing all those things, you still have 0 subscribers (or very few signups), I think you’ll have to try this madness. See below for some more stuffs on it.

How to get more email subscribers from your blog with same traffic!

Let’s touch more closely some of these methods I mentioned above. Note that tradition forms on sidebars and below content are not being focused on in this post.

Popups Ruin A Blog Readers Experience

How to get more email subscribers

Now, according to Mitch Mitchell in this post on his blog, using popups will ruin your readers experience. Mitch makes it clear he is completely disconnecting from any blogs with popups.

The popup experience can sometimes be really ugly and annoying especially if the blog is using some poorly conceived and configured plugin. I have seen some bloggers using three and more different popups. They worry so much about how to get more subscriber, that they end up going out of the way.

Imaging a case where the popup window jumps to your face each time you load the page. Some are even stupid enough to keep jumping out even after you’ve given them your email. Such plugins are not intelligent at all and I think their developers should update.

What about Content Upgrades?

If you haven’t head of Content Upgrades before, you are surely new to the content marketing world. The idea however is simple;

You let your readers give you their email addresses to access the upgraded version of what they are reading. In some cases, you just give them the same content in different format.

Let me explain further!

Blogger Email Subscribers

First, you have your main list where every subscriber is channeled to. Now, each blog posts where you plan to implement the upgrade should have a mini list.

The reason is that the mini list will have its unique Autoresponder that should handle its subscribers. The Autoresponder should automatically send to the subscriber the item promised.

Once the subscriber is validated on the mini list and the item sent, a list automation should shift him to the main blog list.

Note that the main blog list should not have an Autoresponder that sends out mails instantly.

Do content upgrades really work?

Yes. There are reasons to try them out!

content upgrade works

Content Upgrade functions through popup windows but the difference is in the action that triggers it. That’s what makes is not annoying. The readers actually control when the window pops up.

 Check out ContentUpgradePro

And the Feature Box ?

The feature box is the non-intrusive master of list building. By its nature, everyone that visits your blog gets hooked. It’s that conspicuous box that sticks above the fold where no one can ignore its presence.  It makes giving out your email irresistible especially if the item promised is alluring.

Many bloggers who have used the feature box have attest to a remarkable improvement in their list signup rate:

featured box testimony

I have 200+ new subscribers on this blog within 24 hours of installing this Feature box and note that there was no increase in traffic;

featured box testimonial

Check out Plugmatter Feature Box. That’s what I use

How to get more email subscribers Using Feature box and Content Upgrade together

Now, I think any serious marketing should stop worrying about how to get Newsletter Subscribers and implement these two methods. They don’t conflict at all. They can combine their efforts to blow out your list.

You should be able to structure your lists and channel your subscribers from your mini lists to the main list.  There is nothing wrong with having more than one main lists. It all boils down to your strategy.

So start with one and then implement all of these two to see the magical explosion of your list.

How to get more mail subsription with Sumo Welcome Mat

This technology is what I see on many big blogs today.  Welcome Mat displays a full-screen call to action that shows when visitors land on your site. While this is considered as intrusive as popups, it works for some.

As a matter of fact, my first experience with this technology was frustrating. This was on Quicksprout blog, powered by the HelloBar. A few seconds after landing on the blog, there was this sudden push of the content down the window by an almost empty page.

My heart jumped to my stomach!

But I soon realized Neil was using it to attract more Facebook likes. That was some obstruction man 😉

Here is how it looks like;

How to Get More Mail

How to Get Blog Subscribers – Free gift or no free gift ?

The bribe is something very strong to pull someone’s email address to your list. But the problem is some folks just do that to gain access to the free stuff.

Once they grab it, they hit the unsubscribe button. We’ve seen that a lot of times and I think it’s going to continue.

But what about just allowing people to subscribe just to get your blog updates?

I think it’s a cool idea for people to subscribe just to not miss out your next blog post. Such quality of subscribers stick around for a pretty long time.

But here is the bad news…

Some bloggers who claim not to send offers (Just my next blog post) end up slapping against their promises and soon start sending news about the next new product. And to add more salt to the injury, they link out on affiliate links.

What do you think?

Share your thoughts in the comment box below

50 thoughts on “How to get more email subscribers from your blog with no increase in traffic!”

  1. Hi Peter,
    Good to see you here and thanks for the comment. I missed your blog these days. As a mater of fact, my health has kept me down for about a week. I only manage to post some scheduled posts. But I’m sure to soon bounce back.

    Meanwhile, the ContentUpgrade method has been talked about a bit over the net. It does work and help build a targeted list. I will be doing complete review on ContentUpgradePro and giving out some strategies how to use it correctly.

    The feature box too is so powerful. No one can pass over it especially if you propose something of huge value. I hope to see a similar thing on your blog too

    Great post indeed!
    i am new blogger and your post is very informative. Your Post really helped me to get more email subscribers.
    Thanks help for this post.
    Hafiz junaid

  3. your article is totally worth to read. Tries few point on one of my regular blog and raised my subscriber by 12%. and I hope this will increase to 20% soon.
    Thanks for this great aricle.

  4. I read your article .. It was awesome . I increased my 10% of blog subscriber using your tricks . Thanks again

    After reading this article, I think I am convinced.

  5. Good tips. I’m heading my way to content upgrade but I can’t deny that Popup is really good way to drive users to the list even sometimes it’s really annoying. But with nice design and valuable offers, I think it will eliminate this inconvenient feeling of users.

  6. Hi Enstine,

    I must say that the title of this post is very catchy. As soon as I saw it, I knew I had to click it. A perfect example of how to create catchy titles.

    I am new to the content marketing, so learnt about the content upgrade method from this article. Need to learn a lot more. 😀

    As for the different kinds of opt-in forms, I myself don’t mind pop-ups or the Welcome mat style as long as they load fast and displays an actionable button (close/scroll down).

  7. Hi Enstine,

    The subject: “How to get more email subscribers from your blog with no increase in traffic” has been a great concern over time for me, but after reading through your post, I came to discover that neglecting some of the things I already know has cost me much in this regard.

    Like Kaycee said “ the pop up form annoys a fraction of blog visitors but it converts better than the sidebar”

    Thanks Muki!

  8. I already have a sidebar signup form as well as a pop up. Am sure the pop up form annoys a fraction of my visitors but it converts better than the sidebar.

  9. Once again, got to see a good post by your side. I get to learn a lot from reading your posts. I correct mostly mistakes after reading your posts. I hope one day my blog will got rich traffic.
    Thanks again

  10. A very good post. But having popups on our blog is annoying for visitors. They won’t visit our blog again. All the remaining tips are great. I will surely place a signup using email form in the sidebar of my blog.

  11. Hello Enstine

    Personally I feel the same and totally agree with your words. Subscription on blog updates is a great idea and it will keep viewers active on our site and they wont get annoyed with useless pop ups.

  12. “Pop-ups ruin readers experience”. I have 2 reasons to disagree with that.

    1. That happens only when you don’t know how to use them. You have certain triggers (on click, on scroll, time delay etc) that control when and when not the pop ups appear. If you know how to use them correctly, you can do much better. I don’t say it will make things perfect. Of course, there is going to be a bit of trade off but that is worth doing.

    2. In most cases your readers come after something they really want. I will gladly give my email to somebody that is giving away something of value that I need.

    So, two things to avoid spoiling reader experience, use pop ups wisely and provide something of value in return.

    Good day.

  13. Hi Enstine Sir,
    Nice tips, I have added the E-mail subscription on my blog
    just a few days ago and I hope I will get more E-mail
    subscribers in coming days.

    Thank You,
    Akash Navi.

  14. Hello Enstine,

    These are really lovely tips. I’m kind of confused about installing pop ups, can you suggest a pop up plugin for me to use on my wordpress blog?

  15. Hi Enstine,
    Its been a while, I guess I have to read lot of posts updated here. Well you have share awesome tips to get more email subscribers.

    Time to implement them.


  16. Good tips Enstine, I must say. 🙂
    Every time I came to your post and amazed by your writings. Really you have put all the things wonderfully.

  17. Hi Enstine!

    Great post man and awesome actionable tips. Thumb up!

    Regarding Content Upgrades, fine. Creating multiple mini lists and funneling them to the main list. Now I wonder if we have any solution that transfers a subscriber from mini list to the main list automatically after the user confirms subscription? In mailchimp?

  18. enstine sir,

    A very good post. But having popups on our blog is annoying for visitors. They won’t visit our blog again. All the remaining tips are great. I will surely place a signup using email form in the sidebar of my blog.

  19. Hi Enstine Muki,

    Appreciated for your articles, basically, I have followed on your methods and I have got more benefits after used your different methods like Increase Traffic on Social Media Networks. After comeback your website, I have seen another helpful article, I will try. Thanks for shared.

  20. Nice post Enstine! This makes me feel like I’m on the right track.

    I just launched my blog recently. After checking around the web and seeing what the experts are doing, I decided to start with a feature box and a free gift off the bat. I also added content upgrades and a welcome mat.

    We’ll see how they work!

    • Hey Eli,
      I checked your blog after reading your mail and guess what? I jumped on your list 😉
      That blog of yours is clean and airy. It keeps your readers comfortable so congrats on setting it up.

      The featured box and content upgrades should work well for you. Of course, Welcome mat should also generate wonderful results.

      I hope to one day read about your experience 😉

      Good luck bro and thanks for telling me your story. There are better days ahead so let’s keep giving

      • Wow, thanks so much Enstine!

        I think that’s the most encouraging complement I’ve received about my blog. That really means a lot. I’ve been working hard, and I’m still new. Excited to see where it goes though!

        Thanks so much for checking out my blog and being so encouraging.

        Stay in touch!

  21. Hey Enstine,

    Just from reading this post, I came up with two goals we all need to be focused on as bloggers. First we need to create a loyal following by delivering content that is specifically valuable to our audience. We can use analytic tools and comments to determine this.

    Second, we want to focus on creating opt ins for those who actually want to receive blog updates from us. Yes, using content upgrades and other free offers will work up to an extent, but it would be more beneficial to focus on the same loyal following to become our subscribers.

    There are some bloggers who will use their blogs to get subscribers solely to promote their products, which can be detrimental to their brand and marketing strategy. I think it would benefit to be honest from the beginning to let visitors know that not only will they get updates on the future blog posts but also they will receive offers of products and services as well. This will help with your reputation!

    Thanks for sharing Enstine!

    • Hey Sherman,
      That’s quite true what you shared in this comment.

      Most of the bloggers that succeed today have that loyal following. I remember selling on this blog to loyal readers who buy anything I talk about without doing any further research. The good news is that they have never been disappointed 😉

      Once you build such a community, strive to maintain the trust and that will pay off in some days ahead.

      I hope you are doing great bro. I’m having some offline stuffs that keep me busy but will soon be fully back.

      Do have a wonderful week ahead

  22. Hey enstine,
    Very informative article you have writtern and covered some best stratigies to get subscribers.
    One of cool method which works for me is to provide PDF version of any informative article and in return get subscribers.
    Aakash Patel

  23. Hi Enstine,

    Great article! SumoMe has so many great tools to use, that are Free, I don’t know why anyone wouldn’t give them a shot. Thank you for sharing these ideas with us!


    • Hey Brenda,
      So nice to see you here and thanks for the feedback. Yeah I have noticed you use it. I hope you are getting great results 😉

      Why not blog about it some day?

      • Hi Enstine,

        If’s funny you mention writing about it because it is on my “To do” list. That dang list keeps growing though and I can’t see to catch up! 😉 There are so many great things about SumoMe that I want to keep it to myself!

        Have a fab day!

  24. Thanks for sharing your proven methods Enstine!

    As usual, I have definitely been educated!LOL!

    And I really like your content upgrade strategy, that
    definitely sounds like it’s the wave of the future.

    Because as you pointed out, certain strategies, like having your
    opt in box in your sidebar, is yielding less &less!Thanks for
    offer us an extremely viable alternative!

    • Thanks for the comment and remarks Mark.
      I’m always so excited to have you here interact with me and my readers.

      Will you implement the contentupgrade strategy as well?

  25. Hi Ernstine,
    It must be my age or remote location but the content upgrade option is completely new to me.

    At present I am one of those “old school” types who still have an optin on my sidebar but it does work for me even though the results are not that staggering.

    I have an exit pop up that gives slightly better list building results than the side bar one but by far the best optin results I get are from links within my blog post content.

    I always make these links relevant to the topic being shared and it works for me.

    But Ernstine I will definitely check out yoir Feature Box recommendation as I am very interested in building a responsive email list.

    Thanks as always for sharing your expertise Ernstine

    Best wishes from the remote Thai village blogger


    • Hi Peter,
      Good to see you here and thanks for the comment. I missed your blog these days. As a mater of fact, my health has kept me down for about a week. I only manage to post some scheduled posts. But I’m sure to soon bounce back.

      Meanwhile, the ContentUpgrade method has been talked about a bit over the net. It does work and help build a targeted list. I will be doing complete review on ContentUpgradePro and giving out some strategies how to use it correctly.

      The feature box too is so powerful. No one can pass over it especially if you propose something of huge value. I hope to see a similar thing on your blog too 😉

      Do have a wonderful Tuesday as we look forward to Thursday 😉

  26. Hi Enstine,

    I hate pop-ups that arrive as I start reading a post with a passion and always just close them.

    However you reminded me that I have one on my own blog – because “they” said I should have one. LOL

    You probably haven’t seen it because it only comes up on categories I haven’t been blogging about lately. However, it’s NOT working, so I’m adding to my “to-do” list to take it off and do something else instead!

    Joy – Blogging After Dark

    • Hi Joy,
      Popups are keeping a lot of people really annoyed yet it’s still the most widely used method 😉 They keep telling us to use it and this comes more from the developers and affiliate promoters 😉

      However, get something that fits your audience. As you mentioned, once you are free, revisit that section of your blog and let’s see what fits in 😉

      Do have a wonderful week

  27. I really enjoyed this post. Right now I have a pop up on my blog, but I think I will remove it now. It has not really worked for me. I have thought about doing a content upgrade but I have not implemented it yet. Thanks to this post I will definitely look more into it since I would like more subscribers on my email list. I have seen the feature box on various websites and always automatically click no thanks.

    • Hi Lori,
      Thanks for the comment. If the popup is not working for you, I’m of the opinion that it should be taken down. Try the content upgrade and I’m sure you are going to like it.

      do have a wonderful week

  28. Well Enstine, the content upgrade is a new one on me. I would have to think a bit on that to see how I could make it work. It would take a bit of extra work I think to write the upgrade content. Still, it would be be worth it if it resulted in more subscribers.
    Thanks for the heads up on that.

    • Hey Sandy,
      So good to see you here and thanks for the comment.

      You are correct about the extra work but that really pays. Some simply convert the upgraded post into PDF and give it away. Some keep part of the most (some real value) as upgrade content. I think there are many ways to get the content while not stressing up.

      In any case, if you have have in the upgrade, you will do well.

      Thanks for being part of us again this week 😉

  29. Hi Enstine,
    I was attracted by the title of the post. And I think it was worth reading this post. I don’t have many subscribers to my blog so it was post much needed for me.
    Thanks for sharing.

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