Google Analytics Metrics for sponsored posts and banner ads!

I have worked with Advertisers on my blogs.

One of the things they often ask is your Google Analytics (GA) stats and for the most part, bloggers don’t know what to do.

Google Analytics is a huge collection of website traffic and conversion data. Reading and interpreting the data is such a daunting task.

There are things we can’t avoid if we are in this business model of selling website space. Advertisers are not stupid. They invest where they foresee results.

[thrive_highlight highlight=’#eded50′ text=’dark’]NB: If you want me to share sponsored post opportunities with you, submit your blog here for free[/thrive_highlight]

Google Analytics Metrics for sponsored posts – Send your GA PDF report to advertisers!

Some of the things often requested are PDF reports of your GA stats. This sounds crazy sometimes because some advertisers work on the assumption that we all know where to get what.

But I have understood this isn’t something every blogger can get easily. But the stats are right there in their GA accounts. All that’s required is to locate the section and get the reports.

So I want to help you with steps how to get the reports. If you want a bit more on GA metrics, check out Neil Patel’s post.

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How to setup Google Analytics on your website

If you are using WordPress, this should be quite easy with the help of plugins. Some themes may allow you do it easily as well.

All you will need are the Tracking ID and code snippet. To find these elements:

  1. Sign in to your Analytics account.
  2. Click Admin.
  3. Select an account from the menu in the ACCOUNT column.
  4. Select a property from the menu in the PROPERTY column.
  5. Under PROPERTY, click Tracking Info > Tracking Code.

Checkout this document for more instructions.


Show advertisers your Pageviews and Traffic sources

As a matter of fact, different advertisers may be interested in different set of data. But for a majority of it, you will have to make available your monthly Pageviews and Traffic Sources.

a) Your Pageviews

Pageviews are different from Sessions and Users. Again, check out Neil’s article linked above.

Each time a page on your website is loaded (or reloaded), a view is counted. So a visitor on your blog is likely to create many pageviews. The more engaging your content, the more pageviews you get.

google analytics report

So here is how to get a pdf report showing your pageviews for the past 30 days:

Google Analytics Metrics for sponsored posts

Go to your GA account and select a property.

  1. Click BEHAVIOR
  2. Click Overview
  3. Select date range (last month)
  4. Click EXPORT and PDF

b) Your Traffic sources

Most advertisers are going to be interested in where your readers come from:

  • Search engines
  • Social media
  • Direct
  • Etc

google analytics report for traffic sources

Go to your Google Analytics Account.

  2. Click All Traffic
  3. Then Channels
  4. Select Date Range (last 30 days usually)
  5. Click EXPORT then PDF

Note that some advertisers may request for more reports to justify some stats.

Sharing your Google Analytics Dashboard.

Some advertisers may ask you to share your Google Analytics platform with them.

Don’t panic!

They want limited access to your dashboard to be able to analyse your traffic for proper decision. But you should only add them at the view level. They have access to only that view with the permissions you provide.

Follow instructions on this page to share your GA account.

How much do you charge per banner/sponsored post?

This is one of the questions I get so often but the truth is there is no formula. There are several factors that should be considered.

For banner ads, things may be different as this is short term. Going by counting pageviews could be a solid foundation to build on. Advertising networks use this factor to determine how much to pay you per thousand impression (CPM).

If you have 50,000 monthly pageviews, you should consider (50000/1000)*x (where x is cost per thousand views)

So if you are charging $1.7 CPM, that brings you to 50*$1.7 = $85

Your CPM will be determined by a series of factors including your niche and brand strength.

Sponsored post pricing is a different ball game. The pageviews only help perceive the popularity value of your blog. Though advertisers will be looking at current exposure from your blog and social media coverage, there is a huge importance placed on the long term SEO backlink benefit.

For a blog that gets 20,000 monthly pageviews and domain authority (For SEO) of 30+, charging anything below $150 per sponsored post (dofollow backlink or not) would mean devaluing your property. But don’t forget your niche and brand also count a lot.

Well, I don’t want to stress on this for now. I wanted to simply help you generate your Google Analytics PDF report for your advertisers.

I will be posting more on this in the days ahead so signup to my blog so you don’t miss anything.

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Dangers of Sponsored posts for bloggers


There are two entities with a serious sanction against us if we are not careful.

We want the money from advertisers but Google wants to protect the quality of its SERP results while the Federal Trade Commission (FTC) seeks to protect consumers.

How does this concern Google?

Google is completely against any activity that seeks to manipulate ranking. Paying for link placement on content is considered a manipulative strategy to gain position on SERP.

So any advertiser who wants to sponsor content on your blog with the aim to grab a dofollow link is fully against Google’s quality guidelines.

What’s the risk then?

If Google finds out that you were paid (Cash or item) to place a link on your blog, you stand a high chance of being sanctioned. This may go with your blog completely removed from their index. The results is a complete STOP of traffic from Google.

Any Solution?

Yes! Use the nofollow tag on all links pointing to advertiser’s page.

But here is the problem…

Most advertisers won’t allow this. Of course the long term reason they want to sponsor content on your blog is to get that dofollow link for juice transfer.

You therefore have to make a solid decision either to turn down the offer from the advertiser or accept it and stand the risk if found by Google.

And what about the FTC ?

The FTC’s principal mission is the promotion of consumer protection. By this, you are under obligation to tell your readers “I’m paid for this piece of content on my blog” and there are may ways to say this.

The FTC may not be having a radar on every single sponsored blog post at the moment. But that should not open up for levity with regards to their disclosure requirements.

As bloggers, we are reminded to clearly and conspicuously disclose the relationships between us and the sponsor of the post. The disclosure should be noticeable and at the “top of the fold.”

There is a lot of materials online on this subject so I recommend you google it out for more knowledge.

Thanks for reading

I’d like to hear from you in the comment box below

24 thoughts on “Google Analytics Metrics for sponsored posts and banner ads!”

  1. Thanks for sharing such an wonderful post with us. I like the idea for calculating the value of guest post or review posting on the website. I am surely going to make a note of it while discussing any review posting request on my blog websites.

  2. Hello Enstine,

    This article is a perfect eye opener for people like me. I underestimated my site’s potentiality and ended up with peanuts. I would definitely follow your strategies. Thanks for sharing advertiser’s metrics formula. I would love to see more informative articles from you.


    • Hi Suresh,
      Glad to know this helps you discover the value of your blog.
      I will surely be coming up with more to keep us going.
      Thanks for making it beautiful

  3. Nice one, Enstine.

    Most people I work with don’t even ask for my GA stats. Though I’m always skeptical about making it public.

    I will download it and forward to a few SaaS to see if I can get more deals from them.

    Thanks for sharing.


    • Hey bro,
      So many advertisers don’t know what they want. They are unable to appropriately evaluate the value of sites they choose to work with. You are certainly one day going to meet some who knows what they want 😉

      Don’t send the stats until you are asked.

      So how is the new week kicking in?

  4. Hi Enstine,

    Thanks for sharing such an wonderful post with us. I like the idea for calculating the value of guest post or review posting on the website. I am surely going to make a note of it while discussing any review posting request on my blog websites.

    Thanks for the post!!

  5. Hi Einstine,

    This is the right way to show the real numbers to the advertiser. As a new blogger I was struggling to get a sponsored post. Hope this will help to show off the numbers to the advertisers.


    • Hi Mike,
      Thanks for showing up and dropping a comment.
      If you’ve got some traffic, stats from GA will help convince your advertisers and bring them closer to a buying point.

      Good luck to you bro

  6. Thank you Enstine for sharing about how to do this. I also like you explain how much to charge as well. Now how to increase our traffic would be a great follow up post 🙂
    I notice my goes up with new posts but does that mean I should post several times per week now vs weekly?
    Does the age of the website make a difference too?

    • Hey Lisa,
      I’m glad I’m connected with you both on our blogs and PM 😉

      Pricing sponsored posts is still a problem. However, these tips can hugely help.

      Yes I’m collecting data for an up coming post on traffic. You know I was away doing cryptocurrency for over 2 years.

      My traffic went down to below 100 daily readers. But now, for the past few months, I have more than tripled it. It’s normal to have those spikes with new posts but there should also be a gentle upward movement. This comes with connecting with new bloggers, optimizing for SEO, expanding social media reach, guest posting, etc.

      One thing I’m doing and loving it these days is discovering, engaging and connecting with new bloggers. It’s amazing how it goes and I will be sharing the tips as well.

      Thanks again for the engaging. Wishing you a wonderful weekend

      • Thanks Enstine, I can’t wait to read about your findings! It’s also a time situation, how do you find time to do it all, over and over again? I believe I do those tactics but yet do not grow the traffic as well. It’s up year over year but not month over month…..

        • Hey Lisa,
          Principally, my SEO traffic has more than doubled. I spent some time in my GC account, studying what was happening, tweaking old posts and this is working. I have published a couple of guest posts but these have been bringing in referral traffic. SEO effect of guest posts takes a bit of time to see results.

          Now, while trying to connect with many more new bloggers, I found out Elna is doing well with her blog and Pinterest should be strategic in her success.

          She has a course: you may want to take a look 😉

  7. Good deal Enstine. Cool way to give your folks cold, hard numbers, if they want to get a sponsored post on your blog. Proof to the max. Even if people can check your metrics it makes sense to have a GA deal set up to share your numbers from a trusted source.

    • Hey Ryan,
      There are great SEO tools out there that are able to evaluate and give an estimated value of any website. But the stats from GA still have a huge place. That’s why sites like BSA depend on it for proper evaluation.

      Thanks for making it again today. Hope you are having a wonderful weekend

  8. Hey Enstine,

    Thank you so much for sharing this great article. I was already aware of how to obtain the reports from GA, but I had my doubts about how much I should be charging for these type of service.

    You’ve just cleared my doubts about it and also helped me understand how to make these type of decisions in the future.

    You rock Enstine!

    • Hey bro,
      Charging for sponsored posts has always been a problem as you know there is no formula. But we have some tips to help.

      What I focus on is not to undervalue my effort by accepting cents. I have some link mongers who contact me and sometimes propose $10 per post. Looks like an insult 😉

  9. Hi Enstine,

    Great information on Google Analytics traffic sources. I have been sending my Google Analytics traffic sources report to advertisers that wanted to advertise on my website. And I had gotten a lot of advertising clients from showing my Google Analytics traffic source. Do you a great job writing articles and


    Tracy Collins

    • Hey Collins,
      Those stats from GA don’t lie. That’s why many platforms depend on them for proper evaluation of any property. If you get good traffic, you will do well in making money.

      Thanks for being part of this post bro

  10. He Enstine,
    This is indeed a timely post to me, in fact, I was in a dilemma to take the right PDF and this post helped me to take the right GA reports in PDF format.
    I appreciate your time for making this tutorial simple for the newbies.
    Keep up the good works.
    Keep sharing.
    Best Regards
    ~ Philip

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