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GetResponse Vs Aweber ~ Top Email Marketing Platforms

GetResponse Vs Aweber

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GetResponse and Aweber are top email marketing tools and leaders in the industry. Though we have a plethora of these marketing platform in today’s online business, these two have won the interest of many marketers because of a number of factors.

The money is in the list…

Before we get into examining their uniqueness, permit me to mention here that as bloggers and online marketers, Autoresponders and email marketing tools are essential if you really want to create a booming online business.

We’ve been told the money is in the list. This has been the true statement that has gone through ages without being challenged.

As a list owner, I can also underline the fact that your list is an unfailing source of traffic. Each time you mail your list, watch as your traffic swells.

If you are not building a list, I encourage you start working on that right this moment. While we look into the differences between these two platforms, I’m sure you are going to be able to make an informed decision.

GetResponse Vs Aweber!

Ok here we are:

Let’s start by looking at some unique features with GetResponse

getresponse

  • GetResponse offers a free trial that does not require the use of a credit card or billling information. Signup is quick and easy.
  • GetResponse has free list building guides, courses and webinars.
  • GetResponse users can choose to use single opt-in for their campaigns.
  • GetResponse’s sleek and easy to use interface dwarfs the clunkiness of AWeber
  • GetResponse’s website is not only easier to use, but is better looking and more engaging for users.
  • GetResponse also has more free resources for all users including GR University, Blogs, and GR TV.
  • While Aweber tends to appeal more to those with developer knowledge who can do a lot more on the tech side, GetResponse is much more user friendly.
  • If you are just starting with a list under 1000 subscribers, GetResponse is the winner. While Aweber cuts up to $29 off your wallet, GetResponse stands at $15 monthly.
  • GetResponse allows you to create and manage landing pages. These are web pages that are designed to help you capture emails.

What about Aweber?

aweber

 

  • Aweber has more integrations with Apps, which will appeal to developers.
  • Money back guarantee could be tipping point for people on the fence about signing up.
  • Student discount offered on monthly billing
  • It seems like Aweber lean towards discounts and monetary rewards because their product is difficult to maneuver.
  • Aweber has a rather good webform editor, which is easier to use than GR

Both Platforms also have something in common

Though these platforms have some remarkable differences, they both have a couple of things in common that make them complete email marketing tools:

  • They have Autoresponder functionality which allows you to send automated e-mails at pre-defined intervals to subscribers after they sign up.
  • They have statistics on the number of subscribers who open our mails, click on links or unsubscribe from your lists.
  • User-friendly message builders that allow you to create and edit newsletters without coding.
  • A wide range of pre-designed newsletter templates.
  • Easy-to-use web form wizards that allow you to generate html form tags that you can insert on your site or social media profiles to capture email addresses.
  • Both allow affiliate links in your campaigns

Aweber Vs GetResponse – Practical experience

Now, I want us to practically see how these two platforms function. This practical demonstration may throw more light on some dark areas.

Getting Setup

One of the first things you do when you signup to a platform is to carry out some basic settings. Email marketing Platforms allow you to pre-configure some aspects of your account to avoid some cumbersome repetitions during an exercise. These are things like from email, from name, reply-to email, etc.

Basic Setup With GetResponse 

Once you signup, I recommend you check the email address and name my messages are from. GetResponse lets you add multiple email addresses which you can use to customize the  from field.

Click the My account link in the upper right corner of the web page and choose Account details>>From email addresses.

getresponse settingsOn the Account Details Page, click From Email Addresses. You can modify and add as many different email addresses and names as you want

getresponse settings 1

What about the confirmation email?

When someone signs up to your list, that persons receives an automatic message telling him “Welcome!”

I think this is something you have to setup before doing any activities for people to signup to your list.

Welcome messages are list depended. (In GetResponse, lists are known as campaigns) So to set a welcome message, you need to have a campaign in place.

Locate the Your current campaign field in the upper-right corner of the screen and click the down arrow to display the drop-down list. Click the settings gear icon to the right of the campaign you wish to adjust the confirmation message forgetresponse messages

In the Permission tab scroll down to the Customize confirmation message. Click this button to choose the body template, add your own text and signature. In the Confirmation message select the From field and subject (or create custom one).

 

getresponse confirmationNote that while the subscriber is receiving a confirmation message in his inbox, GetResponse will have to redirect him to a Confirmation page. There are 2 options to set a Confirmation page;

  • Allow GetResponse to use the default page.
  • Use your own custom page.

getresponse confirmation page

The custom page option allows you to get more from your subscriber. This could be promoting another offer that can only be found on that page. The ideas are limitless.

What about Custom Signature?

The only way I found to add a custom signature to GetResponse is by creating a predefined field. This will generate a short-code enabling you to append your signature to the end of your messages.

Basic Setup With AWeber

Once you signup to AWeber, the first thing is a call to get your account setup.

aweber setup

As shown on image above, before you even get started, you are able to set the From Name and Email addresses and your address to be included at the bottom of your messages.

On the next step, you can instantly set your confirmation message. This will be sent to your subscribes once they signup to your list

aweber confirm

Once you have these settings in place, Awber allows for modification.

aweber list option

Once people confirm their subscription, send them to a confirmation page. Like I mentioned above, this could still be some promotional page.

On the list Settings page, click Confirmed opt-in to get to the following page.

aweber confirm pageTo set a customized signature on, while on the list settings page, click Personalize your list. There you have an option to create a signature you can use on all outgoing mails.

GetResponse Vs Aweber Basic Settings – Verdict!

While we may all differ in opinion, I give it to Aweber at this point. Guiding the new user through friendly steps to have his account fully setup makes it friendly.

From another platform to  GetResponse!

One common thing today is that people keep moving from one platform to the other. The problem with email marketing platforms is that once you switch to another platform, you’ll often find it difficult carrying your subscribers along.

These are simply measures put in place to avoid people harvesting email addresses from here and there and importing them into email platforms. That’s simply spam action that’s highly condemned.

However, moving to GetResponse from another email marketing platform is simplified.

getresponse import email

GetResponse allows you to simply paste your emails in a simple html form, upload a file ( or connect to another service and directly import your contacts.

Once your contacts are imported, you can instantly go ahead and start mailing. No further verification or double opt-in in the importation process.

From another platform to  AWeber

Like GetResponse, Aweber also allows you to copy and paste contacts or upload a simple file (XLS, XLSX, TSV, CSV, TXT).

aweber email import

After mapping subscriber info, you’re expected to furnish more information on how you got your list

aweber email import justify

Once you are through with importation, you will have to wait for approval 😉

So here is what I think …

While GetResponse makes it visibly easy to move to from other email marketing platforms to it, that opens up for a lot of spamming. I don’t know if they have some other measures to make sure spam lists are not imported but from my little experience, their openness may lead to real spamming.

AWeber makes it more stringent. At the tail end, this should be able to maintain the quality of mails sent through that system.

What’s your opinion on this?

AutoResponders on  GetResponse!

AutoResponders are core features of email marketing platforms. What they do is simply automatically send mails to subscribers who fulfill certain conditions.

autoresponders on getresponseGetResponse gives you a wide variety of choices, allowing you to automatically mail your subscribers who signup to a particular list, click a click in a certain campaign, open a certain campaign, etc.

It also allows you to automatically send a birthday mail to your subscribers on their birthdays.

Traditionally, autoresponders send a series of messages to subscribers to a certain list. Depending on your business, you are able to set the system to send mails on x days, x day and x day.

autoresponders on getresponse plan

For each autoresponder type you choose on GetResponse, you may see different options.

AutoResponders on AWeber!

AutoResponders on Aweber are known as Follow Up Series. These do practically the same thing.

aweber follow up messagesAweber only allows you to create and send follow up messages to people who subscribe to your list.

aweber follow up

You simply set the interval by indicating the day to send a specific follow up message from when someone signs up.

Here is what I think!

Both platforms have different approaches to generating almost the same results. While GetResponse has more flexible options allowing you to get much more results, AWeber is quite simple and straight to a single point.

Automation on GetResponse!

One of the most exciting features of these Email Marketing tools is Automation. This allows you to automatically shift subscribers from one list to the other, automatically remove members from one or more lists based on their actions.

For instance, you can remove subscriber A from a temporal list to a final list if that subscriber confirms his phone number.

In another case, you can shift a subscriber from Free Member list to Buyers’ list if he makes a purchase on your site.

There are more possibilities and things you could do with automation feature.

getresponse automation

Once on the Automation page, GetResponse allows you to set up simple Automationsgetresponse add automation

Automation on AWeber!

You can access the automation feature on Aweber by simply pointing to List Options top right and click List Automation.

aweber list automationBoth systems make it quite easy to create and manipulate Automations.

Creating WebForms on GetResponse!

Webforms are simply the forms you find on most website asking for your first name and email address. Once you submit your information, you will be signed up to a list where you regularly get sent some messages

GetResponse has a wizard that easily allows you to create and design webforms from hundreds of pre-made templates.

You can also create your form from scratch using the webform creation wizard.getresponse webform

Creating WebForms on AWeber!

AWeber too has a wizard that walks you through as you try to design forms for your campaigns. On AWeber, these are known as Sign Up Forms.

aweber webformThese wizards on both platforms allow you to fully customize your forms to your taste. You can import custom images, change form sizes, remove and add text, etc

I think for a newbie, these are quite friendly.

A/B Testing on GetResponse!

A/B testing is a technic that allows you to test different campaigns or different areas of a single campaign in order to determine what works best.

 

To run a split test or A/B test on GetResponse, you’ll have to create a new message and enable the split testing option. Now, Get response allows you to test different areas of your campaigns.

getresponse split test

There are a couple of things that affect the effectiveness of your email campaigns. GetResponse allows you to test these areas.

getresponse ab testing

A/B Testing on AWeber!

On AWeber, if you have less than 100 subscribers, you will not be able to run an A/B test. At the moment of creating this post, my AWeber members are below this figure so I won’t be able to show you any exercise by way of screenshots.

Other Common Features


Let me remind you that we are talking about top email marketing platforms. Both are expected to have every feature you need for any marketing campaigns.

However, differences may come at the level of different steps in getting some results. Now, here are some more features and functions you’ll find on both tools;

a) Email Templates

aweber vs getresponse

One thing that’s common with these 2 email marketing giants is the fact that they both have hundreds of professional responsive templates. This may be an attraction to users who love playing around with attractive email designs.

The templates on these platforms are all categorized. This makes it easy to pinpoint the design that will perfectly fit in your business.

I personally don’t go in for pre-made designs as I have always gotten more results with very simple designs.

My opinion is, both platforms have what it takes to get top quality email templates.

2 ) Broadcastor Newsletter

aweber vs getresponse mass mailOne thing you might have noticed on these platforms are differences in terminologies. What AWeber calls ‘Broadcast’, GetResponse refers to as ‘Newsletter’ As a matter of fact, they all point to the same thing. This is what I call Mass Mail.

You simply compose a mail and send it to one or more lists instantly or schedule to be sent at a later date.

aweber vs getresponse mass mail starter

Both platforms give you the possibility to do a simple text message or use their inbuilt message builders. For the most advanced users, you can get into some HTML coding to come up with the design you want.

Building from a pre-made template can just be the simplest thing for most users on Aweber or GetResponse. The message builders on both tools allow you to simply drag and drop objects and modify at will.

aweber message builder

Here are other features you will find on both platforms

Feed Broadcaster 

This feature  allows you to quickly and easily convert your latest blog posts into broadcast messages – an effective way to generate new email content and stay in touch with your subscribers.

While AWeber refers to it as Blog Broadcast, GetResponse calls it RSS-to-mail. They all do practically the same thing – converting your blog post into broadcast message.

List Segmentation

List segmentation is simply the ability to group members on a certain list who fulfill some conditions. An example is to group subscribers of list A who did not open the last broadcast.

Segmentation allows you to deal with some subscribers separately. You may want to create a segment of subscribers who subscribed to your list on a specific date and send to them something unique.

Both platforms allow for list segmentation.

Final Words – GetResponse Vs Aweber !

These are all great platforms. Having gone through this comparing post, you know exactly what you want.

However, GetResponse seems to have an edge over AWeber in a couple of things;

1 – Customer support

Customer service is the backbone in every successful business. If your business doesn’t have facilities to allow your customers around the globe to easily reach you, then there is a communications problem.

GetResponse quickly got this and brought up the Live Chat facility. This makes is easy for customers to quickly get help without having to rely on the traditional mail exchange exercise which sometimes take hours or days to get replies and solutions.

getresponse live support

 

2 – Landing Pages

The next thing I found that makes GetResponse more attractive is the ease to create professional landing and sales pages.

This is a mighty move towards making it easy for their members to grow their lists.

GetResponse allows you to create profession landing pages from pre-made templates in over 8 categories.

getresponse landing pages

3 – Surveys

GestResponse members don’t have to worry about acquiring any third party tool to manage surveys. With a very flexible and friendly drag & drop Survey Tool, GetResponse stands as an excellent email marketing tool to give a try.getresponse survey

These are some of the major differences that exist between these 2 platforms. While AWeber is a great platform, GetResponse seems to be giving more to its users. Try Getresponse for free for 30 days. No credit card required.

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Enstine Muki
 

Certified Cryptocurrency Expert, Problogger and Serial Entrepreneur

Babs

Hey enstine,

Wonderful comparism…. i make use of GetResponse and to me its quite okay.

Wanted to try Aweber first but their pricing is just over my budget.

My take on this one is just that both are okay although i plan to try Sendinblue in the future…. Just dont know why!

Thanks for the article.

-Babs.
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    Enstine Muki

    Hey Babs,
    Thanks for showing up 😉

    I think giving GetResponse a try will be great. For 30 days, you can try it in all it angles.

    Let me know your feedback after
    Twitter:

Joy Healey

Hi Enstine

That’s a great post comparing two excellent platforms.

Now my rather odd position on this is that, having tried both of them, I am USING Aweber, BUT actually prefer GetResponse.

Why would that be you might ask, and it’s because when I was doing various training and coaching programs they all seemed to use Aweber examples and interfaces so I dropped GetResponse.

However, with a little more experience under my belt I actually prefer GetResponse, and I reckon a “regular” marketer might actually be better served by GetResponse.

Great to see all the features so clearly explained though. I have a potential client interested in a new auto-responder and I’ll be sure to send him here to read your review.

Have a great week, Joy
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    Enstine Muki

    Hi Joy,
    Life’s situations have kept us apart for a while. But we must bounce back.

    We had a terrible case where our electricity supplier “fed” us with high voltage and I lost a couple of equipment including my PC’s LCD. It’s being fixed though 😉

    Now, Aweber seems to be getting a lot of users off. They failed to realize that the industry is becoming so competitive. They’ve got to act fast.

    Yes, I recommend you send your client to GetResponse.
    Don’t forget it has an affiliate program. I know you are into AM too 😉
    Twitter:

Mohinder Verma

Hi Enstine, this is indeed a great post consisting a lot of helpful steps for starting an email list with these well formed visuals about each step. I hope this would help a lot of blogger in getting what they are missing or leaving in their blogging. I am one of them but now I am thinking about to implement this with my blogging.

thanks for sharing such a lovely and helpful post.

Mohinder Paul Verma
BloggingFunda – A Community of Bloggers
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    Enstine Muki

    Oh yeah thanks bro for taking the time to read and share your voice 😉
    Hope you are doing great
    Twitter:

shameem

Both are good email marketing tool but I’m feeling good with Aweber almost a year plus using which is friendly accessible.The price of Aweber little more expensive then other email software but I wish the bloggers to go with Aweber.
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    Enstine Muki

    That’s still good Shameem and thanks for sharing your experience.
    If you see something cheaper and great, will you consider moving?
    Twitter:

Mary Collings

Nicely done Enstine my friend!

Very comprehensive – it must have taken you ages!

I use AWeber and I’m used to it now but it did take me a while. To be honest, I didn’t venture in as soon as I should have done – because I’d had a quick glance and thought it looked really complicated.

Then, the day dawned when I couldn’t put it off an longer. I made coffee and sat down – ready for the challenge. And d’you know what? It wasn’t as scary or difficult as I had imagined.

I have an issue with some of AWeber’s terminology – so I love that GetResponse calls a newsletter a newsletter. To sort out AWeber’s technical terms, I read and re read an old post by Darren Rowse. I even copied his diagram and then sat and translated it into AWebereze! How sad am I?

Even though I’m comfortable with AWeber now, I’m very tempted to try GetResponse because I think their sign up templates look much better, they offer Landing Pages (a BIG +), I love live chat for customer service and they offer surveys too. Amazing.

Thank you for all your hard work on our behalf Enstine – I really appreciate it 🙂
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    Enstine Muki

    Hey Mary,
    So good to see you here and thanks for taking the time to drop an exciting comment.

    Well, it took me 3 days to come up with this. What actually took more time was the fact that I had to capture screens of both tools and treat them neatly. I do have an account on them so it was no rocket science.

    Well, 3 days, working just a few hours a day 😉

    Yes, someone would need to work hard to get those terms mastered and thanks for sharing how you went about it. GetResponse is quite tempting as you noticed. I’m sure being in a very competitive industry, they are going to work harder to get more features so many people will switch to it.

    Aweber should wake up! The floor now belongs to many 😉
    Twitter:

I. C. Daniel

Few days ago I read AWeber didn’t paid Shoutmeloud due to some stupid policies, Enstine you should keep an eye on your AWeber affiliate earnings bruh. Great comparison. See you…
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    Enstine Muki

    Hahahah! Dan, I checked my affiliate account just a few hours and a few dollars I had earned have disappeared
    I think I will update this post with that. What did they do with my money?
    Twitter:

      I. C. Daniel

      I don’t know why your money disappeared, you should contact AWeber and ask about it, as I said Shoutmeloud lost more than $500(his affiliate earnings) because some stupid policies they have. Shared your post on G+ as well 😛
      Twitter:

Neon Emmanuel

Nice and lengthy one, what can I say , you wrote it all.

But am just scared of one thing, I am presently using feed burner, and have got just 20 subscribers to be faithful – amd transfer 20 subscribers / paying 25$ for just 20 subscriber is a bit of a drag.

The issue is, I really dnt wanna pay $19 or $25 wit no assurance of getting a single optin for dat week.

My blog produce little traffic to be frank and sincere, and I aint really sure If I could get up to 15 optins in a week.

For now, I would wait until have got a lot more to spend on digital marketing especially (Email marketing)
Twitter:

Tony

I’m now using Aweber and it’s good to me. I have not try GetResponse yet.

BG Jenkins

Very thorough comparison of the two. I have to say, honestly, I’m only familiar with Aweber between these two. There looks like there are pros and cons on both sides depending if you want ease of use, or a more structured system. Thanks for sharing. Coming from PAC.
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Yasin Rishad

Hi Enstine,

Nice to see your discussion on getresponse vs aweber. Both Aweber and Getresponse offer a good range of tools to help you create and communicate with an email database. I love Getresponse moe than aweber beacuse it offer better split testing. The feature i love on Getresponse is sign up to a free trial without entering credit card details.

Thank you for your detailed comparison of leading e-newsletter creation tools.

Kind Regards
Yasin Rishad
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Sue Bride

Wow, this is an incredibly detailed post. I wish I’d been able to read this when I was researching which autoresponder to sign up with. I chose GetResponse but it took me a long time to decide on it, with so many choices.

The one feature I’d like to see is options for creating wide opt-in forms for the bottom of posts. I didn’t find any that did this. I use a plugin instead.
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Theodore Nwangene

This is a very comprehensive differentiation between Getresponse and Aweber Enstine and i know you must have spent a lot of time on this post.

Indeed, both of these tools are really very good at what they do but i think I’ll rather go for Getresponse and this is because I’ve used it before. I know a lot of marketers are using Aweber but if you’re thinking of selling your products with JV Zoo then you’ll rather choose Getresponse because of its ability to add the email address of all the people that buys your product to your list which is a no brainier.

Stuart Walker of Niche Hacks dot com recently wrote a similar review and from all he said there, you’ll notice that Getresponse is better than Aweber in so many ways.

Any, its just my own opinion and I’m sure our opinions might differ in so many ways.

Thanks for sharing mate.
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Rachit

Hi Enstine,

Although I have never used more than Mailchimp for marketing, But I think I must give a try to one of these platforms.

I like the fact that Aweber has a cheap plan as well. Thanks for sharing a detailed comparison and contrasting the features of these two platforms.
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David Webb

I was using get response but after using it for a month, I switched to Aweber, it’s really easy to customize with Aweber without having to start from scratch.
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Sneha

Heylo.. I use AWeber and I’m used to it now but it did take me a while. To be honest, I didn’t venture in as soon as I should have done – because I’d had a quick glance and thought it looked really complicated. have to say, honestly, I’m only familiar with Aweber between these two. There looks like there are pros and cons on both sides depending if you want ease of use, or a more structured system. Thanks for sharing.
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Philip Verghese Ariel

Hi Enstine,
A great comparison between two wonderful platforms!
I am sad to note that I am yet to try any of these!! LOL
I am sure this will give some picture about both the platform
when i decided to go for it this will be a help, i will be shortly using
any one of this after going thru this post once again !
Thanks for sharing
Best
~ Phil
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Tauseef Alam

Hi,

I recently cancelled my Aweber account yesterday only and get started with GetResponse. Not only GetResponse is cheaper, It also loaded with some beautiful templates. The best thing about GetResponse is it’s Time Machine feature. I’m still exploring it and may publish my finding in a review on my blog soon. Recently after signing up with them I published a comparison between GetResponse, Aweber & MailChimp on my blog.
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Dr. 'Malik Haruna King

Thanks. I am at a crossroad of choosing — and this articles comes handy!

I will be signing up with GetResponse.

Thanks.
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Aizaz khan

it’s a difficult to search and find the better thing which is desired here its also which me because i am looking for the best email marketing site.
can somebody help me to advise me that which is the best email marketing site??

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