Category Archives for "Business"

5 Reasons Why Company Mergers Fail

Mergers and acquisitions are an attractive proposition for instant growth of your business. However, research has shown that more than two third of the companies which went into a merger failed to reach their projected goals before the merger.

There are several reasons why mergers fail and oftentimes they reoccur with every new merger. Let’s look at the most common mistakes companies make.

7 External Sources That Are Said To Be The Business Growth Lifelines!

Every entrepreneur starts a business hoping for success and growth. However, succeeding in business is never a simple task but a tough journey.

Many things will be required for this journey to be successful and some of them may not be available or may be inadequate for business growth.

Some of these things required funds, the right people, realistic goals, strategic partnerships and a strong market for your products and services.

How Your Business Can Make a Big Impact with Micro-Influencers

Influencer marketing is one of the most prominent digital strategies of today. It is estimated that 57% of marketers have dedicated budgets for fueling this activity and many others are likely to awaken to its potential soon.

And no, this is not just another fad, but a proven, highly-effective method for setting your brand apart. Some of the leading corporations of today, such as Adidas, use it to cut through the online noise and build trust. They are well-aware that micro-influencers have a profound impact on the digital marketing landscape, as they serve a trusted sources of information and opinion benchmarks.


Features Your Website Must Have If You’re A Multi-Service Business

Your website is the beating heart of your business; without it, you will have a hard time making sales.

In this age, it’s more important than ever for businesses to ensure their online footprint is up to scratch. Aside from harnessing social media and paid search campaigns, businesses should have a personalized website that effectively showcases their products and services, and drives traffic and sales.

There are a lot of aspects that make a successful, user-friendly and seo-friendly website, so if you’re in the process of creating your own, it’s imperative that you consider these things.


3 Ways you can Jump-start your Career as a 6-figure Consultant

The average salary of a consultant is “right around $75,000 per year”.

This is what found after looking at the salaries of everyone with a “consultant” in their title across three major salary tracking companies. It seems that being a consultant is actually a lucrative career path.

But apart from adding a consultant title to your LinkedIn profile and bragging about how you can help people achieve what they want, you need to have the right credentials in order to be a successful 6-figure consultant.


How To Write Effective Product Descriptions To Boost Sales

Product descriptions are instrumental to the overall success of your online business growth and revenue. A good product description has the ability to persuade a customer to make a purchase. A bad product description can turn customers away in a matter of sections.

A good product description is, above all, well written and well judged. If you want to know how to create the perfect product description for your website and brand that will lead your customers down your sales funnel, keep reading!