Category Archives for "Business"

3 Ways you can Jump-start your Career as a 6-figure Consultant

The average salary of a consultant is “right around $75,000 per year”. This is what found after looking looking at the salaries of everyone with a “consultant” in their title across three major salary tracking companies. It seems that being a consultant is actually a lucrative career path.

But apart from adding a consultant title to your LinkedIn profile and bragging about how you can help people achieve what they want, you need to have the right credentials in order to be a successful 6-figure consultant.


How To Write Effective Product Descriptions To Boost Sales

Product descriptions are instrumental to the overall success of your online business growth and revenue. A good product description has the ability to persuade a customer to make a purchase. A bad product description can turn customers away in a matter of sections.

A good product description is, above all, well written and well judged. If you want to know how to create the perfect product description for your website and brand that will lead your customers down your sales funnel, keep reading!


The 5 Amazing Benefits of Custom Landing Pages!

The 5 Amazing Benefits Of Custom Landing Pages

Landing pages are instrumental in driving online visitors to your website. Used in conjunction with social media, SEM campaigns, SEO and EDMs, a well-built landing page can funnel visitors down to the purchase stage and can marginally increase business growth rate.

There are amazing benefits of creating custom landing pages for your business. They can promote your brand identity, increase your conversion rate, offer data insights, improve paid search campaigns and increase leads. To find out how and why these benefits are so important, keep on reading! 


5 Most Effective Ways in Building an Online Brand

Are you trying to establish your brand online but is struggling to do so?

It can be a challenge trying to sell products or services online when no one really knows anything about your brand. Also, many people online are not willing to take the risk of buying products or services online unless other people have tried it.

How have other brands been able to go around this challenge and be able to succeed over it? Let’s go over five wonderful tips you can do to build an online brand for yourself and potentially convert effectively.


4 Business Growth Benchmarks Marketers Need to Follow

Digital marketing is a vast and ever-growing industry. With so many evolving methods of promoting your brand and attracting new customers, it’s hard to know what’s working and what isn’t.

What if you’re investing time and money into strategies that aren’t quite working for you? And how can you measure what’s getting you the best result?

Different companies and industries use different ways to benchmark business growth. Whilst retailers focus on in-store visits and online purchases, others might focus on social media engagement and brand awareness.

There are some key benchmarks however that most companies will be able to use in order to track their success.

1 – Revenue

This is probably the most obvious of all. For 99.9% of companies, revenue is key. Even not-for-profits have a certain focus on making money in order to be able to re-invest it in their cause.

One simple way of tracking your progress is by seeing whether your overall revenue has increased. If the company isn’t making money, then obviously there’s something wrong.

Understanding the specific impact of your inbound marketing strategies on your revenue, however, is paramount.

Whilst your overall sales might be going up, if the sales revenue generated by your inbound marketing is low or non-existent then you are probably wasting your money or need to change your tactics.