Wendy Dessler

Author Archives: Wendy Dessler

Wendy is a super-connector with OutreachMama who helps businesses find their audience online through outreach, partnerships, and networking. She frequently writes about the latest advancements in digital marketing and focuses her efforts on developing customized blogger outreach plans depending on the industry and competition.

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Increasing Web Traffic Via Quantifiable SEO Techniques!

ROI is Return On Investment, and it’s used to reference practices by which organizations quantify spending on outreach programs, usually of the marketing variety.

When it comes to web traffic, what is sought is an increase. The more web traffic a site can boast, the more profitable it becomes–generally. There are exceptions to any rule; just consider the Obamacare website. For five billion dollars, the US government handed its citizens an irredeemable lemon, all ROI being negative for customers and provider.