Local SEO is all about answering the question: “Your customers are looking for you, but will they find you”?
With 86% of smartphone users engaging in local search, a good local SEO campaign is of paramount importance in order to gain and expand online visibility for your business.
Not to mention that the thrust of any local search marketing campaign is in creating online citations on all the relevant places; generic and niche directories.
You might have heard of this, but let me state this again ”95% of users turn to search engines to find the address, phone numbers, hours of operations, price list (other similar business details) of a local business to shop locally.”
These stats establish the fact that “correct and consistent” citations go a long way in attracting targeted traffic through local search.