Influencer marketing is one of the most prominent digital strategies of today. It is estimated that 57% of marketers have dedicated budgets for fueling this activity and many others are likely to awaken to its potential soon.
And no, this is not just another fad, but a proven, highly-effective method for setting your brand apart. Some of the leading corporations of today, such as Adidas, use it to cut through the online noise and build trust. They are well-aware that micro-influencers have a profound impact on the digital marketing landscape, as they serve a trusted sources of information and opinion benchmarks.