Elaine Bennett

Elaine Bennett is an Australian-based digital marketing specialist focused on helping startups and small businesses grow. Besides that, she's a regular contributor for Bizzmark Blog and writes hands-on articles about business and marketing, as it allows her to reach even more people and help them on their business journey.

Social Media Giveaways: Everything You Need to Know to Launch a Successful Campaign

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The beautiful thing about social media management is that you can use it to promote your business in a number of ways, and attract people towards your brand without invading their privacy or cluttering their inboxes.

Social media management is a part of a pull marketing strategy, and even though you should invest in social media advertising as well, you should primarily use it to “pull” people towards your profiles, and inspire them to follow the links to your landing pages and content.

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How to Optimize Your Website for Mobile

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Nowadays, more and more consumers are using mobile devices. For some time now, mobile traffic has surpassed that of the desktop when it comes to online activity. As a matter of fact, 52.2% of web traffic worldwide comes from mobile devices.

That being said, websites that aren’t mobile-friendly these days will lose a lot of visibility, traffic, and exposure. Any business that wishes to succeed in today’s market will have to focus on consumers who prefer to browse the web by using a mobile device. However, customer satisfaction isn’t the only factor that will impact websites that aren’t mobile friendly. 

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