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5 Actionable Tips to Explode Blog Growth and Revenue + Examples

In the world of blogging, it’s easy to get distracted or lose interest in your blog if it’s not getting enough traffic or making as much money as you like. What most people don’t realize about blogging, is that it’s a very long journey before you actually start seeing big traffic and financial success.

With over 300 million blogs in the world today, that’s a lot of sites you are going to have to compete against while also standing out from the crowd.

Whether you are finding a lack of interest in your blog or simply can’t figure out how to bring in more traffic and revenue, I have some great methods and resources to help you along the way.

Some of the best ways to revive your interest and bring some life back into your blog only take a few hours to accomplish, and it can make a world of difference for how others perceive your blog, while also getting you motivated in the process.

Excel Your Blog Growth with These 5 Actionable Tips!

Creating a blog that stands high above the competition is all about putting in the time, work and effort where others don’t. Each of the five tips listed below are creative, effective and crucial steps to building the trust, authority and lifetime success of your site. I highly recommend you implement each of them, however, be sure to focus your efforts on just one at a time for best results.

Create a New Logo for Your Site

The assumption that your blog’s success has a lot to do with it’s content is correct, however it also has a lot to do with your brand and how others see your blog.

Most bloggers will start out with a default or premium WordPress theme and leave their header as a simple text message. While this is effective, it could be so much better.

When I first launched my own blog back in 2007, I made sure to have a killer logo and toon mascot designed for the site. From the beginning this has made a huge difference for the overall branding of the site, and is a very recognized logo and brand today in the blogging and affiliate industry.

Over the years I’ve seen many other sites implement this same method, include Enstine Muki. If you compare his latest logo design and header against his previous designs, you would notice how his header with a drawing of himself gives a much better sense of who is writing the content, while also building a relationship with his audience.  Would you rather see black and black text that says “Enstine Muki”, or a picture of the actual man behind the blog and it’s content?

blog growth

At the same time, the color usage within Enstine’s logo and site is mostly blue, which is known as a color that emits trust and integrity among a few other things. To learn more about how psychology, colors and shapes play an part in the logo design and creation process, be sure to check out this article from Designhill. This is important, as you will want to have a logo for your brand that is well represented by the emotions it hits with your audience.

Whether you have a blog that is sitting there with a simple text header/logo, or have a logo in place that isn’t representing your brand well — creating a new or updated logo for your site is one of the best ways to bring new life to your site, while improving your branding and relationship with your audience.

Optimize the Performance of Your Site

Optimization is the art of getting something to be perfect. In reference to making your web site perfect, you would also want to make the experience for your audience as great as possible.

Such optimization methods on your site can include:

  • Super fast loading times
  • Having a responsive site design
  • Minimize distractions and focus on content
  • Effectively breaking apart content to make it easy to read
  • Make it easy for users to navigate through your site
  • Provide real value in your content and stay away from fluff

While the optimization process of your site can be quite complex, if you focus on each of these tasks one at a time it can be much more effective.

Web_site_and_Blog_Optimization

Two infographics that can help you with this process are highlighted below:

  • Blog Post Optimization – An article and infographic from Hubspot on how to properly format and break apart content within your blog.
  • Landing Page Optimization – When focusing on affiliate marketing or lead generation, this infographic from AdsBridge provides very useful and actionable tips.

The optimization of your site is something that will constantly change over time as your blog continues to grow and develop. No matter what direction your blog takes in the future, always have site performance and experience a top consideration.

Create a White Board Instruction Video

When someone comes to your web site or blog for the first time, do they know exactly what they are looking for or why they are there in the first place?

More often then not, this question relates more to services and businesses than most generic blogs — but an explainer video can do wonders for nearly any blog, web site or brand. After all, it’s always about providing as much value as possible and relating with your audience.

Explainer videos are one of the most effective ways to instantly engage with your audience and tell them exactly what you offer and how they should proceed. You can see an example of my explainer video for Blogging.org below, and all of the steps taken to create it here.

The reason why explainer videos are great, is that you can basically show a 30-second video clip to your audience… or provide them with 2,000 words to read. Which do you think they will prefer? Video of course!

In addition to having an explainer video that you can place right on your site, you can also use YouTube as a source of new traffic and lead generation as well.

While creating a logo for your site and optimization are fairly cheap to accomplish, an explainer video may cost you a few hundred to even a couple thousand dollars depending on where and how you get it created — however, this doesn’t mean that you couldn’t do a short video of yourself talking to your audience for free and get the same value!

Video is an excellent way to bring your blog and content to life — it doesn’t matter how you to do it, just as long as you do!

Start a Sponsored Blog Contest

Running a contest on your blog is a great way to get your audience to bring extra exposure and life back to your site.

Through the use of social media and WordPress plugins, it’s extremely easy to setup a blogging contest of your own. Many blog contests simply require their audience to do a simple social share, leave a comment or write a detailed post on their own blog to enter — all of these work wonders when setup correctly.

BlogExpose_Contest_Submission_Form

What’s even more exciting about running a blog contest of your own, is that you won’t need to put up any money for the prize either! With thousands of products, services and brands always wanting to get more exposure online, many of them will provide you with complimentary access or products that you can give away on your site.

A great example of how this process works can be seen on Enstine’s previous blog contest for BlogExpose. A submission process was setup for the contest, multiple prize sponsors were included and there was also plenty of readership engagement — all big positives for both this blog, it’s sponsors and audience.

One of the biggest benefits to running a blog contest is that it can expand way outside of just your blog audience when it starts to hit social medial. To learn more about how to effectively promote and scale your next contest through social media, check out how these top brands run Facebook contests online.

Write an Authoritative Guide

The last actionable tip to bring life, excitement and even monetization to your blog, is to create a detailed authority guide that is better than anything else currently out there! Yes, that was quite a mouthful and something that is going to take a lot of work… but this one simple addition can result in thousands of new visitors, links and revenue dollars for your site in the coming months and years.

Most people fail to find success with blogging because they are simply focused on “blogging” — which in this example, is the idea of just publishing new content every day or so. Content is great, but with over 300 million blogs in the world today… I think we have enough!

By creating an extremely valuable post or detailed guide on whatever your blog focus or niche is, you can then become the authority in that space. At the same time, you can focus all of your advertising and backlink building efforts on just that one detailed guide (or post). This will allow your one mega article to grow and rank at a much faster pace.

Enstine_Blogging_Experts_GuideEnstine currently has this concept in place as his main call to action, which can be seen in the right side menu of the blog. Since Enstine knows his audience wants to become better bloggers and learn how to make more money online, he took it upon himself to interview some of the top experts in the industry and packed it up as a free guide to offer to his audience.

The result? After several hours of work, Enstine can now continually offer his new site visitors something of value, while also growing his mailing list and brand in the process.

This model works extremely well and is something many other top bloggers are doing as well, especially Brian Dean of Backlinko.com.

Brian doesn’t blog often, but when he does, it’s super high quality content that people love!

Take some time to study his site and recent “SEO Campaign Case Study” article. All of the content is super heavy and rich in value, while also citing multiple references and real examples to follow. Perfect for anyone who wants to increase their organic traffic through social media and search.

Backlinko_SEO_Campaign_Case_Study

Before writing a detailed post or guide for your site, take the time to see what’s already out there and make a plan for how you can do it better.

Once published, focus on your “content promotion” and not just your “content generation”.

Now it’s your turn!

This ended up being quite a read, but I hope it’s helped you gain some valuable tips and insights for how you can not only bring your blog back to life, but how you can also take it to that next level as well.

As a quick recap, here are the key elements you should be focusing on for your blog.

  • Create a logo – Build your brand and relationship with your readers
  • Optimization – Make every aspect of your blog experience awesome
  • Create a Video – Whether its a personal video or explainer, your audience will love it
  • Run a Blog Contest – Increase social activity and reward your site visitors
  • Write an Authority Guide – Become the expert within your niche with high value content

The sad part here is that many of you will read this article and think about how great these concepts are — yet most won’t take any action.

Don’t fall into that 99% that never do anything with what they just learned.

Take action, improve your site and leave a comment below with what you are currently doing to improve your site today!

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  • Hey Zac !

    Nice article you have here ! May I suggest a new piece on Video SEO ? Genius Publicity offers Video SEO services to rank our client’s videos on the first page of Youtube – see some of our own videos ranking for the keyword “video explainer” : https://www.youtube.com/watch?v=ke_wg9PyU0A and https://www.youtube.com/watch?v=yjA0wiAdqj8 or https://www.youtube.com/watch?v=Pf_EaTUdJDk

    We would be happy to write a guest blog on the matter ! Do not hesitate to contact us at Info@GeniusPublicity.com !

    Have a great day !
    Brian – Genius Evangelist –
    http://www.GeniusPublicity.com

  • Md Ibrahim says:

    Exactly zac.

    We often forget that person blogs are also a brand and we make some crappy available logo
    Or never optimize for a mobile device. For 2015 its not the way to make money online

  • Aderemi Dare says:

    Hi Zac,

    Great to see you here again. It always a pleasure to hear from you. Blogging is sure a great platform and creating content just help make readers engaging but as you said with many blogs online today, I would say, hardly will one find a truly new content. What in the world do you which to write about, I guess someone in one corner of the world as already did so.

    This post is indeed great. And sure thing, Enstine is good in engaging with readers. I’ll give that to him.

    Maybe I will also try that authoritative post, I’m sure it works like you say.

    Thanks for the post. Hope to see you soon.

  • Hi Zac Johnson,

    Definitely very useful article which can help us to get more online exposure for our blog.
    Really, it is a good idea to make a good looking logo for blog. ( I have not yet) but it seems a small change can make great!

    Anyway, other 4 tips are really awesome.
    Thanks a lot for sharing this useful post with us. Keep it up.
    Cheers.

  • Rahul Zajari says:

    Thank you Zac sir,
    Really good tips explained in appropriate manner this gonna help us to build a good money making blog. Special thanks to enstine sir to bring Zac sir to write guest post.
    cheers,
    Rahul

  • Hey Zac,

    This was a great list of tips that will help catapult our blogd. I have made a video, do opyimization, and I have written an ebook (which I plan on writing g more) . With just these 3 my blog has generated more traffic and subscribers. So with that said, if anyone wants to get better results then just apply these 3, or any 3, would definitely help.

    Thanks for the share!

  • Shamsudeen says:

    Hi Zac,

    Is so great to see you on Enstine blog sharing your vast experience with us; glad to have you around doing what you know best.

    My blog logo need review, I do agree with that and on the video aspect, am yet to go fully on it. Though I have a few video on Youtube, but nothing much to say of them than just uploading.

    Recently I’ve been thinking of doing more of Vblogging but time has been a major problem on my side this days. I just had my wedding ceremony done and some family responsibilities on the side.

    Thanks Zac, is a great pleasure having you here.

    • Video is a great content piece, but it definitely does take some time and effort. I love when sites use video for their about me page so you can learn more about the person behind the site.

  • manoj says:

    Thanq zac for the tips, well written article for beginners like me.

  • Hi Enstine, Thanks for having Zac as your guest.

    Zac, you have touched all the bases here to explode your blog. Many of which I do myself and do see the difference it makes. What stands out the most here is that little video where a message can be two thousand words in two minutes. It does work.

    I am a huge fan of using any type of video, as long as it is short and I do tell people this is a two minute video as a CTA to have them click on it.

    The one thing I’m reminded to do here is to create a logo! I have been tossing around that idea for a while and it’s time I stop procrastinating – thank you!

    -Donna

    • Thanks for reading, and the comment Donna.

      Video is definitely awesome, and while it does take more work, effort and money to create, it can mean the world of a difference for user engagement on a site.

      Keep us all updated on your new logo design!

  • Lawrence says:

    You always have something wonderful to share with us. I will always come here to have more. Nice tips brother…

  • Sarah Della says:

    Hi,
    Great post here again!

    Coming to this post, let me put it in this way, I am sure this will be a great help not only
    to the new comers but even to the veterans.
    Yes, Everyone can pick up some valuable points from this post as well as the other connected inner links.

    Thanks.
    Sarah

  • Enstine,

    Thanks for having Zac as a guest on your blog. I am currently working on content promotion. Also, seeing how else I can differentiate myself from the millions of blogs out there. Certainly keep all of these in mind going forward.

    I’ll be sure to Tweet.

    Have a good one Enstine!

    Kurt

    • Thanks, glad you liked it. Content promotion is definitely the main difference between successful blogs and those that create content and just sit around. It’s all about the high value backlinks and social mentions.

  • Thank you zac, i just missed two. the white board video and sponsored post. Let me try to start work for them.

  • Khagesh Darji says:

    Hey Enstine,
    Very handy tips that will surely help out many webmasters and internet marketers. Thanks for sharing the information with us.
    Keep sharing 🙂

  • Harshul Jethwani says:

    Hey Enstine,
    Again an amazing post on your site from an amazing person. His tips are really good and I liked the logo part the most. I am been following Zac’s affiliate tips and he is really awesome at it.
    Regards,
    Harshul Jethwani

  • M.Mairaj says:

    H Estine,

    Once again you have shared an amazing post which contains 5 spectacular tips. I read your whole post and i found constructive as well as lucid information.
    Thanks for fantastic sharing 🙂

    Regard’s

    M.Mairaj

  • Emebu says:

    Hi Muki,

    These are 5 awesome tips for blowing up a blog, but i take “Writing an Authoritative Guide” which i also refer to as “writing a tutorial”. Thank you for cooking up this.

    – Emebu

    • Hey Emebu,
      Great tips from Zac ain’t they?

    • Authority guides are the best — especially if you can include real examples, case studies and experts within your niche. That way you can get links, mentions and shares from other sites as well.

      • Rahul Zajari says:

        Yes its true sir,
        we have to do case study and ask our experts like you and enstine to go ahead in blogging as well marketing platform. For getting good success we must go through good guidance from experienced persons thank you.
        Cheers,

        Rahul

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