social media

How to Use Meta Ad Library Like a Pro

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how to use meta ad library like a pro

Every advertising platform aims to simplify the user experience as much as it can. Facebook/Meta is a trailblazer in this field. For advertisers, the platform offers a comparatively straightforward ecology. Every business owner should run advertisements to reach their target market. Therefore, it makes sense to keep the ad creation interface basic.

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7 Strategies to Effectively Combine PR and Social Media

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A few years ago, public relations were often combined with traditional marketing channels. For example, PR professionals published PR releases in print or gave statements on air. However, with the evolution of digital marketing, especially social media, the public relations landscape has changed.

Here is how social networks have disrupted PR, as well as a few tips on how to establish a balanced marriage between these two strategies. 

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Social Media Giveaways: Everything You Need to Know to Launch a Successful Campaign

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The beautiful thing about social media management is that you can use it to promote your business in a number of ways, and attract people towards your brand without invading their privacy or cluttering their inboxes.

Social media management is a part of a pull marketing strategy, and even though you should invest in social media advertising as well, you should primarily use it to “pull” people towards your profiles, and inspire them to follow the links to your landing pages and content.

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