A few years ago, public relations were often combined with traditional marketing channels. For example, PR professionals published PR releases in print or gave statements on air. However, with the evolution of digital marketing, especially social media, the public relations landscape has changed.
Here is how social networks have disrupted PR, as well as a few tips on how to establish a balanced marriage between these two strategies.
The beautiful thing about social media management is that you can use it to promote your business in a number of ways, and attract people towards your brand without invading their privacy or cluttering their inboxes.
Social media management is a part of a pull marketing strategy, and even though you should invest in social media advertising as well, you should primarily use it to “pull” people towards your profiles, and inspire them to follow the links to your landing pages and content.
Are you using Instagram to promote your blog and business? What are Instagram marketing strategies vital for sustaining your online business? We will provide answers later in a moment.
However, there is so much buzz about Instagram, and businesses that are not leveraging the social media power-house are missing out on the gold coin. But you may wonder why all the hype about Instagram?
Here is why;
Instagram’s daily active users have surpassed 500,000 million, making it the third most prominent social media platform. Moreover, it amasses over 4.2 billion daily post likes and an annual 80% increase in video content. Thus, it makes sense that the social media visual platform is gaining more than enough hype.
Do you want to Increase social shares on your blog post? Ok I want to discuss 2 powerful yet untapped ways to help your readers share your articles.
We know social media is an unfailing channel to pull traffic to your blog posts. While you are encouraged to build a huge social media presence by growing your friends and followers, technology has given us multiple ways to tap into this traffic gold mine even with a proven weak social base.
There are well known methods to increase social shares on your articles. One of these is Influencer Marketing (also Influence Marketing). It allows you to dig deep into what others have done by simply tickling them into sharing your articles.