About me pages have historically been one of the most under-treated pages on webmasters’ sites. Most commonly, bloggers end up talking about what their favorite vacation spots are or how their eight-year old won the spelling bee while standing on one foot.
They rarely are used as a functional part of the website’s lead funnel and that’s a bit of a problem considering they are one of the most visited pages on a site.
Every page on a site should serve an integral purpose that contributes to the higher goal which in most cases should be driving leads into your funnel that can then be converted into sales.