Step-by-Step Blueprint for How to Find Earning and Ranking Opportunities from Blogging

Guest post by Lorraine Reguly

I’ll admit it… I can be sneaky.

But I just call it “smart.” 😉

I discovered how to find a way to both rank a post high in Google and how to earn some passive income from that post!

If truth be told, I stumbled onto this accidentally.

Today I will teach you how to be sneaky too, and find both ranking and earning opportunities from blogging.

The Essence of Blogging

We all know that that essence of blogging is to be helpful to others.

If you provide value, you’re going to be rewarded for it.

Most of us want to be rewarded in two ways: by having our posts rank high on Google, and by earning more money.

The Essence of Blogging (+ How to Earn Money Online) outlines a few different ways that bloggers can earn. It also mentions how I started earning passive income by writing a book.

I am now going to share with you how I discovered I could do this, and teach you how you can discover your own personal way to earn more money by finding such opportunities.

The Blueprint for How to Find Earning and Ranking Opportunities from Blogging (OVERVIEW)

Step 1: Look at Your Stats.

These can be your Google Analytics or your WordPress stats.

Take a look at the phrases or keywords being used by searchers that make Google send those people to your blog.

Step 2: Analyze the Problem These People Have and Provide Them with a Solution

Everyone wants solutions. When you discover the problem people are having, offer them a solution.

But not just ANY solution… offer them the BEST solution!

Let me tell you about how I ranked two particular posts on the first page of Google.


When the social media platform Google Plus (also called Google +) was first rolled out, people started using it, but they had a lot of questions about it. This was weird because Google usually is very informative about things. Yet they didn’t explain stuff to their users.

As a result, many people had questions about how to use Google Circles… or how to manage them.

When I discovered that Google was sending these confused people to my site – to a blog post that had NOTHING to do with Google Circles!!! – I decided to write a blog post wherein I answered their questions.

I did this for two reasons:

  • To answer their questions
  • To rank my post on Google

I succeeded in doing both when I wrote Google+ Circles: What You Need To Know About How To Manage Them.

This actually led to more questions, and so I ended up writing another post, Google+ Circles: The Unanswered Questions, Answered!

Both posts ranked on the first page of the search results, and I increased the traffic to my blog!

A Real-Life Earning Opportunity

When I looked at my stats, I noticed something else.

Google was sending a lot of people to the post I wrote about my suicide attempt.

For those of you who don’t know me, I was raped when I was a 14-year-old virgin.

This incident completely devastated me. I turned to drugs and drinking to cope. I also became promiscuous and even got involved with prostitution after that. In fact, my true story was shared in a guest post called Rape, Drugs and Prostitution — One Blogger’s Journey to Success.

Because I provided value to the people reading my post – and because I was 100% honest with them – Google ranked this post highly… on the first page of the search results!

I watched my stats after that. For months, I was getting 500+ visitors every day to that article!

One day, I got an idea: I would write a book about my life experiences with suicidal thoughts and how I overcame them, and I would sell it from that article!

So that is what I did.

I wrote From Nope to Hope: How I Overcame My Suicidal Thoughts (and How You Can Too).

Blogging Step-by-Step Blueprint

About From Nope to Hope

This book is packed with value. It contains the true stories of 5 people I know (myself included). I even included a true story from one guy whose sister died from her suicide attempt and the after-effects he and his family now face.

From Nope to Hope shares the exact methods I used (and still use) to eliminate negative thoughts from my life.

These strategies and techniques are outlined and taught to the reader.

At the end of each chapter, there are Thought and Action Exercises for the reader to do.

In short, from NOPE to HOPE reveals easy-to-accomplish, actionable strategies for changing negative thoughts into positive ones AND for learning to live a happier life… one WORTH living!

(If you know someone who can benefit from this book, please send them to the Booklaunch page for From Nope to Hope. This page contains all the places where the book can be purchased. Note that buyers can get it at 40% off by purchasing it directly from my website!)

From Nope to Hope two

Step 3: Earn Passive Income

Create a purchase button and put in on your blog!

You can create a sales page, too.

In fact, by doing both, you increase your chances of earning passive income.

Why? Because your potential buyers get redirected to the sales page if they decide to cancel their order. The sales price then offers them more incentive to buy your product!

There are a few steps involved in doing this, but they are easy. Let me explain them to you by telling you exactly what I did.

The true story of what I did:

Once From Nope to Hope was finished, I uploaded the e-book to my site using the Media option. This generated a link with its own distinct URL.

I also created a sales page and a download page for my book (and removed both pages from my website’s menu).

I then created a PayPal button to insert on my website so I could sell this book from my high-ranking post.

When I created the button, I inserted the URL for my e-book in the appropriate space in the PayPal button. I then inserted the sales page link as the redirect option.

How to Create a PayPal Button:

Login to your PayPal account.

Choose “Tools” then “All tools.” A window that looks like this will appear:

Choose the option for “Buttons.” (Find it on the bottom left.)

Choose “Create new button.”

In Step 1, you first need to choose a button type. I chose the “Buy Now” button.

Then, where it says “Item name,” fill it in with your product title. In my case, I used “From NOPE to HOPE e-book.”

Then you set the price and the currency of your product.

The only other thing you need to do in this section is to choose which option you want under the section that says “Merchant account IDs.”

In Step 2, all you need to do is check the option that says “Save button at PayPal.”

In Step 3, first you will answer 3 questions by choosing “Yes” or “No” (choose “No” for all 3 questions!) and then you will be asked to provide two URLs… one to “Take customers to this URL when they cancel their checkout” and one to “Take customers to this URL when they finish checkout.”

You can send your customers wherever you want for the first option… but in the second option, you send them to your “Download” page.

The Step-by-Step Blueprint for How to Find Earning and Ranking Opportunities from Blogging (CONDENSED)

Step 1: Look at Your Stats.

Step 2: Analyze the Problem These People Have and Provide Them with a Solution

Step 3: Earn Passive Income


There are many opportunities for both ranking a post high on Google as well as for earning passive income from blogging.

All you have to do is look. You will find them if you look hard enough! You can also open doors of opportunity by being vulnerable and honest.

I did. So can you.

Kindly share this post on social media and drop a comment. I will come here to reply.

Thanks for engaging 😉

27 thoughts on “Step-by-Step Blueprint for How to Find Earning and Ranking Opportunities from Blogging”

  1. Hi Lorraine,
    This was an amazing post, keep up the good work.

    I will try to follow your blueprint and make some amount of money.

    Thank You.

  2. Hello, Lorraine!

    You’re the Awesome!

    You’ve been doing great; inspiring and motivating the people to jump start with their online start.

    Just keep going and keep us all going! 🙂

    Good luck!

    ~ Adeel

  3. Hey Lorraine,

    You are one of the most inspiring people I know. Although we are connected on Facebook from last few months and I occasionally read your blog posts on wording well as well. But this post inspired me to read your whole journey.

    Thanks for sharing your words. There are very few people on this planet who are brave enough to share their stories with people just to inspire them to move on in life… life is one live it fullest.

    Gonna read your story and order your book too. ?


    • Shubhanshi,

      Thanks so much for leaving this comment. I don’t have time to chat with everyone on Facebook, so it was nice of you to touch base with me here and share your thoughts. 🙂

      I am happy to hear that you find me inspiring! We all have a story to tell and share. I’m glad you read more about mine.

      Please let me know how you liked the book!

  4. Thanks Lorraine for sharing your story. You are amazing women. I was totally hooked with your narration. Google analytics provides lot of insight and it is really upto us to act on that. Ebook idea is great.


    • Hi, Rupesh.
      I appreciate your kind words. Thanks for the compliment!
      You’re right about Google Analytics. You can learn SO MUCH about your readers if you analyze your stats!

      Thanks for commenting. If you need help with an e-book idea, let me know! 🙂

  5. Hi,

    Every blogger should understand, what to do and what not to do, to make his blog successful. Life of Lorraine is actually real motivation for all. Struggle is the part of life, but only the person who live through every struggle, wins.

    Your tips are always helpful.

    Thanks for sharing.

    • Gaurav, you are very kind. I like being called a motivator! 😉
      Life can be tough sometimes, and blogging can be tough too. The key is persistence. Keep going, and never give up… even when you feel beaten.

  6. Thank you for sharing this, Lorraine.

    Whereas I used to write my blog posts simply for the sake of it, I am now conscientious about the content I write, as I want to provide value to my readers. One can only go so far without a mindset of really wanting to help your community.

    And that is exactly what you’ve done here. Thanks for the Paypal button tip!

  7. Hey Lorraine,

    It takes a lot of courage to reveal what you been through. I commend you on this. Most people wouldn’t do this.

    There’s a lot of people who are going through similar situations and they need someone to relate you.

    You provided solutions and this helped you rank well with Google. It makes it a win/win/win for everyone.

    Thanks for sharing on how to set up a paypal button. This will truly help a lot of people!

    Have a great rest of the week!

    • Sherman, anyone who knows me knows that I am a no-nonsense, tell-it-like-it-is kind of girl. In fact, that is what first drew readers to me when I first started blogging, so I saw no reason to change!

      Now I am just more helpful. 😉

      Thanks for commenting and sharing! Enstine and I both appreciate it! 😀

    • Steven, I’m glad you liked the step-by-step PayPal tutorial. 🙂
      As a non-techie person, I needed help with it too. Enstine was kind enough to help me set up my site with a PayPal button, so I figured I owed it to him (and his readers) to pass along the information! 😉

  8. Hi Lorraine and thanks Enstine for having her on your blog.

    You are such an amazing woman. Your practical advice is priceless. You are always up front and share how you achieved something for others to do too.

    Your book is doing so well and I’m glad you wrote it for those who need hope. I especially like the way you put it on PayPal.

    Go Girl!


    • Donna, thanks for your kind words. I like being transparent. Others seem to like it, too.

      I believe it is up to us to help others who need it!

      Enstine and I appreciate your comment and the shares. 🙂

  9. Hi Lorraine,

    Congratulations on being featured here on Enstine’s blog.

    Thank you for sharing your story with us – I admire you for not becoming a victim. Instead you’re a victor because you’ve overcame all those hardships and used it to help others. I think that’s amazing!

    I am so glad I came by to read your post! I’m almost done with my eBook and this is going to be a great way to promote it and finger’s crossed earn some passive income!

    Thank you for showing us how to do it. I would never have thought to use Paypal’s tools.

    I wish you all the best with your book! Have a great rest of the week. Talk soon!

    Hi Enstine! I hope all is well my friend!


    • Cori, thanks so much for taking the time to visit and comment. It’s great to connect with you here instead of just on Facebook!

      People have a choice. They can remain victims, or they can move on and use their experiences to help others. That is what I chose to do.

      I just wish I could have known all this when I was 15! LOL

  10. Thank you so much for allowing me to share this knowledge with your readers, Enstine.

    I truly hope they can find ways to benefit from their own blogging experiences and increase their passive income!

  11. Hi Enstine,

    This was a great article. Thanks Lorraine for this amazing one.

    I really liked the integration ways you have put through PayPal.

Comments are closed.