SEO is a requirement for the success of any online business today. It’s simply about being able to drive targeted traffic with search engines. For the most part, Google is the king.
While SEO is not the average guy’s job, it’s possible to hire experts to handle it completely for you.
Now, let’s say you have concluded that further development of your project is impossible without search engine optimization. You got an expert, you gave him access. Then you get a heavy set of guidelines for implementation at the structure level of the site, texts and even design.