Have you ever done something because you saw other people doing it? You probably have, and you don’t even know it. That is a psychological phenomenon called social proof. Social proof is a concept wherein people follow the actions of the masses. It is based on the idea of normative social influence. People are more likely to do something if they see somebody else doing the same thing, or they want to be similar to or liked by certain people. We believe something is correct behavior if a lot of other people do it.
Before you set aside some money for your marketing budget and customer acquisition, you should think about how much you’re spending on new customers and how much on the old ones. A successful business will always put their existing customers first and do everything to boost customer experience.
The advent of the World Wide Web brought about a massive wave of change in the world at a period where things like Google didn’t exist. Technological advancements have transitioned how we do things, whether on a personal level or a corporate scale.
Getting a business off the ground and growing it is a difficult venture. More than 50% of small businesses fail in their first year, so it’s your job as a business owner to focus on strategies that will maximize your growth and ensure your company stays profitable.
With events like COVID-19 taking over 2020, eCommerce has never been more important. Since we’re stuck practicing social distancing, we need a way to buy our favorite products and necessities. You’ve probably noticed that your local grocery store has introduced curbside pickup and online ordering? ECommerce is slowly becoming the standard, with millions of people switching in the last decade to doing the majority of their shopping online.
If you’ve recently started your own eCommerce store, you may be wondering what to do next. You’ve got the site started, but how do you get it to grow? The thing you’ll want to focus on is adding value to it. The more valuable you can make your site for customers, the better off it will be.
Below you’ll find why adding value to your eCommerce site is a good idea, along with some simple strategies for how you can start doing so.