Email marketing is one of the most effective instruments for internet-marketing and online business…
This sentence in different variations can be found in a major part of articles, devoted to online marketing. However it does not reflect the true picture.
And the truth is…
Email marketing is THE MOST effective and profitable instrument for internet-marketing and online business, both small and large.
Just check out the chart, that resulted from a survey by Ascend2 and its research partners: