Nico Prins

Author Archives: Nico Prins

Nico is an online marketer with a passion for travel. Every week he finds the best lifetime software deals, from sites like AppSumo and StackSocial along with independent developers, and posts them on Launch Space. In his spare time, he likes to talk about himself in the first person.

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How to Use Memes, Emoticons and Gifs in Your Marketing

If you spend any time on social media you’ll notice a lot of influencers, marketers and companies are using GIFs, emoticons, and memes in their digital marketing. It makes sense. Humans are visual communicators.

Images, especially moving images, catch your eye in a busy social media feed or crammed inbox. They also convey emotions far quicker and often more effectively than a paragraph of text.

In a recent survey on visual content, 69% of marketers said that visuals were very important to their marketing strategy. That said, only 4 percent of these marketers regularly used gifs and memes.