If you spend any time on social media you’ll notice a lot of influencers, marketers and companies are using GIFs, emoticons, and memes in their digital marketing. It makes sense. Humans are visual communicators.
Images, especially moving images, catch your eye in a busy social media feed or crammed inbox. They also convey emotions far quicker and often more effectively than a paragraph of text.
In a recent survey on visual content, 69% of marketers said that visuals were very important to their marketing strategy. That said, only 4 percent of these marketers regularly used gifs and memes.