Thinking of selling on Walmart Marketplace in 2025? Good choice! Walmart has over 120 million visitors every month. That’s a lot of potential customers. But before you dive in, it’s important to know what it’ll cost you.
Don’t worry—we’ve broken down the Walmart seller fees in a fun and simple way that even your grandma could understand. Let’s get started!
What Exactly Are Walmart Seller Fees?
Walmart doesn’t charge a monthly fee to list your products, unlike other marketplaces. That’s already a win! 🏆
But they do take a percentage of your sale price every time you sell something. This is called a referral fee.
Main Types of Fees
Here’s a look at the main fees you’ll face as a Walmart seller in 2025:
- Referral Fee – A percentage of each item sold
- Fulfillment Fees – If you use Walmart Fulfillment Services (WFS)
- Optional Advertising Costs – Only if you choose to promote your products
- Return Fees – When Walmart processes a customer return
Let’s Talk About Referral Fees
This is the big one. Walmart charges you a cut of each item you sell. The exact fee depends on what category the product falls under.
Here’s a simplified chart for 2025:
| Category | Referral Fee % |
|---|---|
| Apparel & Accessories | 15% |
| Beauty Products | 8% |
| Books | 15% |
| Electronics | 8% |
| Home & Garden | 10% |
| Grocery | 8% |
| Jewelry | 20% on first $250, then 5% |
As you can see, most categories charge between 8% to 15%. The total fee is applied to the item price plus any shipping charges the buyer pays. So price smartly!
What About Fulfillment Fees?
If you fulfill orders yourself, you won’t pay fulfillment fees to Walmart. But if you use Walmart Fulfillment Services, you’ll pay based on size and weight.
Here’s a quick example of WFS fees in 2025:
| Package Type | Fee Per Unit |
|---|---|
| Small (under 1 lb) | $3.45 |
| Medium (1–2 lbs) | $4.95 |
| Large (over 3 lbs) | $7.50+ |
These fees include storage, packing, shipping, and customer service. Not bad, considering all the work Walmart does on your behalf.
Storage Fees (For WFS Sellers)
If your item sits in Walmart’s warehouse, they’ll charge you storage fees:
- January–September: $0.75 per cubic foot per month
- October–December: $1.50 per cubic foot per month (peak season)
Pro tip: Sell quickly to avoid these fees piling up!
Advertising Fees
Advertising is optional, but it can help drive sales. If you choose to promote your listings on Walmart, you’ll pay per click (PPC).
You set your budget and Walmart charges you each time someone clicks your ad. Typical costs range from $0.20 to $1.50 per click, depending on competition.
Return Fees
If Walmart handles a customer return—especially if you’re using WFS—there may be a fee. Usually, this fee is the same as the original fulfillment charge.
It’s designed to cover the cost of return shipping and handling. So factor in returns when pricing your product.
Other Costs You Might Face
While the above are the main fees, there are a few other things to keep in mind:
- Storage Overage Fees: If your inventory exceeds limits
- Removal Fees: If you ask Walmart to return unsold items to you
- Disposal Fees: If you ask Walmart to dispose of your unsold inventory
How to Keep Costs Low
Want to keep more profit in your pocket? Follow these tips:
- Price your items smartly. Cover your fees, but stay competitive.
- Avoid long-term storage. Move your inventory quickly.
- Use advertising wisely. Set a small budget and monitor your campaigns.
- Track your returns. Understand why customers return items and fix the issues.
A Quick Example
Let’s say you sell a set of kitchen knives for $50. Here’s what your costs could look like using WFS:
- Referral Fee (Home & Garden – 10%): $5.00
- WFS Fulfillment Fee (Medium size): $4.95
- Storage Fee (1 month during off-season): $1.00
Total Fees: $10.95
Your Profit: $39.05 (before product cost & ads)
Always calculate your profit margins before listing!
Final Thoughts
Walmart makes it easy to start selling, and their fees are pretty competitive. There’s no monthly charge, and you only pay when you make a sale. That’s great for new sellers!
Just be smart about using WFS and advertising. Keep your storage costs under control, and always monitor your returns and reviews.
With the right strategy, you can turn Walmart Marketplace into a profitable side hustle—or even a full-time business.
Ready to Start Selling?
Now that you know all about Walmart seller fees in 2025, you’re ready to take the next step. Go register as a seller, upload your first listings, and watch the orders roll in!
Good luck and happy selling!